|
|
The media image of tourism culture influenced by the domestic campaigns of the CzechTourism agency
Horáčková, Anna ; Tyslová, Irena (advisor) ; Dianová, Markéta (referee)
The bachelor thesis is dedicated to the image of the Czech culture represented in a variety of the Czech newspapers. This image is based on the domestic campaigns created by the CzechTourism agency. The theoretical part encompasses the definition of destination management, marketing, media and the activities of the agency. Quantitative content analysis and qualitative analysis research how the agency´s outlets are presented to the public via media. The defined hypotheses are verified or disproved by the conclusions of the research. Another research method is used later on to reconnoitre the way media inform about Czech cultural values. In the end, a complex overview is ended with a list of recommendations and suggestions. Based on the results, the present insufficient and distorted image of the campaigns could be improved and extended possibly.
|
|
|
Consumer behaviour of Argentines in tourism
Raková, Iveta ; Valentová, Jana (advisor) ; Vilímková, Olga (referee)
This thesis deals with consumer behavior of a certain segment in tourism. The selected segment are Argentines and this thesis describes their consumer specifics together with analysis of external factors that enter into the buying decision process. There is also indicated their relationship to Europe destination and the Czech Republic and overview of marketing activities of CzechTourism agency on the market. The goal is to approach this market to Czech entities focusing on tourism.
|
|
|
Assessment of the Tourist Information Centre's Contribution to the Support of Tourism
Hanzlíková, Blanka ; Jarolímková, Liběna (advisor) ; Valentová, Jana (referee)
The Master's Thesis focuses on the ways of tourist information centres contribution to the support of the tourism. The analysis is demonstrated on the tourist information centre of CzechTourism. The chapters contain tourist information centre's activities, the information about the Association of Tourist Information Centres in the Czech Republic, about CzechTourism, basic facts about state-funded institutions and methods of effectiveness evaluating in the non-profit sector. The practical part provides knowledge about the activities of the information centre on the Old Town Square, assesses its present situation and its contribution to the tourism support.
|
|
|
Česká centrála cestovního ruchu - CzechTourism and its activities in the countries of Latin America
ŠKRLETOVÁ, Iveta
The aim of this thesis is to deal with the organization called Czech Tourism Authority - CzechTourism and its activities in the countries of Latin America. The first part presents the CzechTourism, it describes its origin, status, target and major tasks. Simultaneously, organizational structure, economic activities are explained, focusing on marketing activities based on the described conceptual and strategic documents. The following part is devoted to activities which the CzechTourism agency develops toward Latin America and in its Hispanic and Lusophone countries. The detailed overview of the activities that are mainly carried out by the foreign CzechTourism representative agency in Mexico is given next. All activities are used by CzechTourism for promoting Czech Republic, as an attractive destination for travelling in this region. The thesis also includes the assessment of market which is represented by given geographic area. Finally, the thesis evaluates the importance and potential benefits of these activities for their mutual relations in tourism.
|
|
|
Česká centrála cestovního ruchu - CzechTourism and its activities in Spain and Portugal
BROŽOVÁ, Kristýna
The aim of this bachelor thesis is to deal with the organization Czech central office of tourism - CzechTourism and its activities, which this organization produces at its foreign representation in Spain and Portugal. At first the central office is represented in general, explaining, how it was established in these countries and which statute belongs to this organization. Alongside, this work mentions the structure of the organization, its mission, main goals and management. Also specifies the subjects, which corporate with the central office on the national and international level. In the following part is marginally mentioned, how Czech central office of tourism works in whole and what uses for the support of incoming tourism of Czech Republic. The next part is dedicated to foreign representation in Spain and Portugal and specific activities, which the foreign representation uses for promoting Czech Republic, as an attractive destination for travelling in these countries. Finally, I will evaluate the importance of the activities and also possible contribution for mutual relations in the field of tourism.
|
|
|
Rebranding of the Czech Republic
Čejpová, Ilona ; Mikeš, Jiří (advisor) ; Valentová, Jana (referee)
Czech Tourist Authority, CzechTourism, decided in 2011 to start a longterm process of destination brand rebranding.The aim of this thesis is to evaluate and analyze the effectiveness of the activities carried out so far in all steps.The thesis is divided into several parts, the first part concentrates on brand and image of the country, the second part is focused on corporate identity, the content of the third chapter is a theory about rebranding. Practical part contains a sum of activities and events throughout the history of the country affected the brand as well as the reasons for the rebranding and problem areas. In conclusion various steps of CzechTourism and designs of visual identity are evaluated and analyzed and a few next steps are recommended.
|
|
|
Analysis of the Conditions of Film-Induced Tourism Development in the Czech Republic
Rymešová, Hana ; Dianová, Markéta (advisor) ; Hanzlík, Jan (referee)
The Bachelor thesis deals with the film-induced tourism as a growing phenomenon in the field of tourism industry worldwide. A part of the work is dedicated to the description of the development and forms of this phenomenon, while the emphasis is placed on the specific examples of movies and the television broadcasting impacts on travelling. The main part of the thesis focuses on the marketing tools of the film offices (especially Czech Film Commission) and the destination management organizations (especially CzechTourism) during the co-operation with the film industry. On the one hand, the most frequent tolls used by the film offices to attract filmmakers are presented, on the other hand, the working methods of the destination organizations in the field of location placement are introduced. The general principles are connected with the practises emerging in the Czech Republic. The primary aim of this thesis is to prove that the movie, as a marketing tool, plays an important role in promotion of destination, and that the Czech Republic has a great potential to become a popular film destination.
|
|
|
Use of the Internet marketing activities by CzechTourism agency.
Doležalová, Lenka ; Vaško, Martin (advisor) ; Jarolímková, Liběna (referee)
This thesis focuses on internet marketing and its use in the field of tourism promotion agency CzechTourism. It examines the use of various internet marketing tools and their impact on tourism in the Czech Republic. It also focuses on work detail CzechTourism marketing activities on the Internet in terms of media campaigns in the past two years. An integral part is an analysis of websites, which serve as the main tool to promote the Czech Republic.
|
|
|
Analysis of promotion of the Czech Republic as an attractive tourism destination
Žurmanová, Veronika ; Vaško, Martin (advisor) ; Štědroň, Bohumír (referee)
The bachelor's thesis deals with the promotion of the Czech Republic as a tourism destination and focuses on selected marketing activities of the Czech national tourism organization - CzechTourism. The first part of the thesis defines the destination marketing in general and clarifies activities of national tourism organizations. The second part defines the incoming tourism of the Czech Republic and introduces the potential of the destination Czech Republic, national tourism products and marketing tools of CzechTourism. The third part represents selected marketing activities of CzechTourism. The last part contains SWOT analysis of the Czech Republic promotion and proposals for future campaigns.
|
|
|
On-line communication of Czech Republic as a tourist destination on foreing markets
Doláková, Gabriela ; Vaško, Martin (advisor) ; Valentová, Jana (referee)
This thesis analyzes the level of utilization of on-line communication mix in marketing of Czech Republic as a tourist destination at foreign markets executed by CzechTourism, particularly concerning the current project Confirmation of the status and competitive advantage of Czech Republic at the European tourism market. Resources for the main analysis are a detailed study of on-line communication mix in general terms as well as in tourism both globally and in the Czech Republic. The analysis revealed major deficiences in the approach towards the communication implementation, mainly in social media communication, and also deficiencies in web design which toghether caused the project to fail. Finall conclusion contains improvement suggestions and recommendations of some foreign best practice examples.
|
guest ::
