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Customer Satisfaction Analysis and Proposals for its Improvement
Endrle, Pavel ; Kostková, Věra (referee) ; Jaroš, Jiří (advisor)
This master's thesis analyzes customer satisfaction of specific company and defines the methods and recommendations for improvement based on this analysis. Theoretical part is aimed at describing methods used in the analysis of satisfaction, which are then used for main research in the practical part of thesis. Methods and actions designed to increase customer's satisfaction based on main analysis of described company are proposed in practical part of thesis.
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Research of sports center KK - aerobik service quality
Suchomelová, Eliška ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Title: Research of sports center KK - aerobik service quality. Objectives: The aim of this thesis is a marketing research of quality of service provi-ded by the fitness center KK - aerobik in Prague 4 Modřany. After evalua- ting the empirical data obtained marketing research, using Brady's model define problem areas and suggest measures to improve the quality and in-crease customer satisfaction with the offered services. Methods: In this thesis the method of quantitative interviews with Brady's model in modification for fitness was used. Evaluated data were organized in excel sheets. Based on these data graphs have been processed of which the re-sults are clearly visible. Results: After evaluating all of the data and their comparison we identified several remedial measures that should contribute to improving the quality of ser-vices provided by the researched subject. Improving the quality will con-tribute to higher client satisfaction and thus to increase the traffic and thus to higher satisfaction of the management. Keywords: Service, quality, service quality, business, marketing research, questionary, customer, customer's satisfaction.
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Parents satisfaction of selected sport clubs work with children
Martínek, Jan ; Janák, Vladimír (advisor) ; Kaprálková, Michaela (referee)
Title: Parents' satisfaction of selected sport clubs work with children. Objectives: The main objective of this bachelor thesis is to determine parents' satisfaction of selected sport clubs work with children. Methods: In this thesis there was used a quantitative method of data collection based on a questionaire. Results are shown graphically. Results: Results of this thesis say that parents whose children are in the volleyball club are more satisfied than the parents of the children in the football club. Keywords: customer's satisfaction, questionaire research, SERVQUAL, marketing research, football, volleyball
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Research of sports center KK - aerobik service quality
Suchomelová, Eliška ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Title: Research of sports center KK - aerobik service quality. Objectives: The aim of this thesis is a marketing research of quality of service provi-ded by the fitness center KK - aerobik in Prague 4 Modřany. After evalua- ting the empirical data obtained marketing research, using Brady's model define problem areas and suggest measures to improve the quality and in-crease customer satisfaction with the offered services. Methods: In this thesis the method of quantitative interviews with Brady's model in modification for fitness was used. Evaluated data were organized in excel sheets. Based on these data graphs have been processed of which the re-sults are clearly visible. Results: After evaluating all of the data and their comparison we identified several remedial measures that should contribute to improving the quality of ser-vices provided by the researched subject. Improving the quality will con-tribute to higher client satisfaction and thus to increase the traffic and thus to higher satisfaction of the management. Keywords: Service, quality, service quality, business, marketing research, questionary, customer, customer's satisfaction.
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The Proposal for Improvement of the Marketing Mix in the Services Area
Šimoníková, Andrea ; Mikšíková, Zuzana (referee) ; Novák, Petr (advisor)
The main aim of this Master's thesis is evaluation of the current state of marketing mix in selected company. It specifies individual elements of the extended marketing mix and compares theoretical knowledge with reality. It analyses internal and external company's environment and evaluates the questionnaire survey focused on customer's satisfaction. The result of thesis is a proposal for amendments, which shoul lead to an improvement of the current marketing mix in the company.
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Customer Satisfaction Analysis and Proposals for its Improvement
Endrle, Pavel ; Kostková, Věra (referee) ; Jaroš, Jiří (advisor)
This master's thesis analyzes customer satisfaction of specific company and defines the methods and recommendations for improvement based on this analysis. Theoretical part is aimed at describing methods used in the analysis of satisfaction, which are then used for main research in the practical part of thesis. Methods and actions designed to increase customer's satisfaction based on main analysis of described company are proposed in practical part of thesis.
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The analysis of customer's service satisfaction of chosen restaurant institution
HOLÁ, Monika
The aim of the bachelor thesis is an analysis of customer's service satisfaction of chosen restaurant institution. In the first part of bachelor thesis there are defined the basic terms from the sphere of services, marketing and marketing research. In the practical part there is described the chosen restaurant. There is realized the analysis of customer's satisfaction with a questionnaire survey. Obtained information is adapted on charts. And some possible improvements are proposed.
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