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Proposal of Communication Strategy
Viktorin, Ondřej ; Halouzková, Dana (referee) ; Šimberová, Iveta (advisor)
In the proposal of communication strategy for OK Plast Company I solve the problem about corporate identity, contains all identification symbols helping recognize the specific subject and distinguish it from the others. Corporate identity is classified to public relations in communication mix. Principle of corporate identity is a philosophy and history of company. It is about “main strategy of company.”
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Marketing Strategy Project Proposal for Small and Medium Enterprises
Takács, Jan ; Mráček, Pavel (referee) ; Kruntorádová, Markéta (advisor)
Bachelor´s thesis analyse and systematize complete process of marketing strategy creation. With the help of concrete examples of marketing projects, we will create a diagram which demonstrates marketing strategy course and gives options to make a free decision. The main goal of the thesis is to simplify and streamline implementation of marketing strategy into small and medium businesses. In bachelor thesis we will also find a concrete examples of marketing strategies for various clients and projects including visual materials and projected solutions.
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Mitsuoka Kit Car Design
Kratochvíl, Jaroslav ; Zdařil, Zdeněk (referee) ; John, David (referee) ; Pelikán, František (referee) ; Zvonek, Miroslav (advisor)
A dissertation deals with small single-placed car body design (so-called microcar cathegory). The new design is based on the undercart and the engine of serial Mitsuoka Kit Car. Therefore the aim belongs to re-design tasks. Analytical part of the dissertation deals with two basic questions influencing the final draft. The Corporate identity at first and a problematic of the target group level of aesthetical perception linked to preferred design. On grounds of analysis the core values for new design have been set down. The particular values have been presented with the help of existing reference objects from the field of automotive design. This part also includes a questionnairy, which had been focused on prefered design conception. Due to low microcars topic awareness in Czech Republic, the questionnairy had informational character and the final design conception has been chosen on the base of functional aspects analysis. The final design development, shown on sketches and basic software renderings, is based on gradual steps that lead to the core values expression with regards to input parameters and basic design rules as well. The final design is introduced together with description of its technical solution and detailed design. The solution respects the mentioned target group and the institution Corporate Identity.
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Communication Strategy
Grandič, Tomáš ; Rožek, Michal (referee) ; Šimberová, Iveta (advisor)
The theme of my Bachelor Thesis called “Communicational Strategy of Firm” is the analysis of marketing communication in the company Marks & Spencer. First part deals with the theoretical solution of process of marketing communication. In the second part I try to assess strengths, weaknesses, opportunities and threats of the company by the help of used analyses. In the last part of Bachelor Thesis I try to propose new marketing communication that will be able to avoid some of weaknesses and threats for the company.
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Corporate identity of student theatre festival
Vávrová, Anna ; Chorý, Tomáš (referee) ; Rajlich, Jan (advisor)
The thesis deals with the creation of corporate indentity of student festival Salon původní tvorby at the Theatre Department of Janacek Academy of Brno. The objective of the thseis is to assess the theoretical rules of creating corporate identity and then to apply them on creating the logo and logotype of the festival that could be used for any theme of the festival. Furthermore the thesis creates the design of the actual year, Salon [si ty]. There it attemps mainly for the increase of presentation of the festival and the orientation of the participants. The design follows the ergonomic, constrictional and other rules set up in the theoretical research.
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Strategy of Development of FPO Ltd
Dobiášková, Veronika ; Jelínek,, Pavel (referee) ; Jelínek,, Pavel (referee) ; Zich, Robert (advisor)
This diploma thesis is dealing with creating compact description of strategic documentation in a company. It helps to set one direction, where the company should be heading in its vision, function, identity, objectives and values. It is a compact collection for strategic development of the company and for keeping the direction towards the chosen objectives set beforehand. It is possible to secure coordination and mutual belonging of the parts and objective of the company in a framework of unanimous material.
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Change in the corporate identity of the brand DS Automobiles
Palyzová, Markéta ; Koudelková, Petra (advisor) ; Ježková, Tereza (referee)
The aim of this bachelor thesis on the topic "Change in the corporate identity of the brand DS Automobiles" is to describe and analyze the change of corporate identity and evaluate the effects of this change on the operation of DS Automobiles in the Czech market. In the theoretical part, I focus on the presentation of corporate identity as a whole, including corporate culture and communication, a unified visual style of the company and other elements. In the practical part I analyze changes in corporate identity. Part of the work is also a questionnaire survey among the target group, which focuses on the analysis of brand perception, brand awareness and corporate identity change.
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