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A case study on public diplomacy and nation branding - the Czech center in New York City
Richter, Daniel ; Klabíková Rábová, Tereza (advisor) ; Shavit, Anna (referee)
The bachelor thesis "A case study on public diplomacy and nation branding - the Czech center in New York City" focuses on the activities of Czech Centers, specifically the Center in New York, in communicating the objectives of the Czech Republic's foreign policy and building a positive image of the country amongst the foreign public. In the introductory theoretical part with the definition of the terms, public diplomacy and nation branding, it summarizes the mission, history and development of the Czech Centers and describes the government's concept of a unified foreign presentation of the Czech Republic. It also recalls the history of the New York Czech Center. The practical part is based on the author's research on a sample of the American and Czech public about their awareness of the existence of the Czech Centers, or the Czech Center in New York, and their preferences and recommendations regarding its program offerings. The author confronts these findings with the actual program of the New York Center. The thesis also focuses on the actual communication with the target groups of the New York Czech Center, drawing on published documents and interviews with representatives of the Czech Centers. The findings are summarized in an analysis, based on which the author presents brief recommendations...
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Czech and Slovak Public Diplomacy after 1993: The Transformation of Czech Centres and Slovak Institutes
Bazalová, Vendula ; Tomalová, Eliška (advisor) ; Knutelská, Viera (referee)
The dissertation "Czech and Slovak Public Diplomacy after 1993: The Transformation of Czech Centres and Slovak Institutes" seeks to compare Czech and Slovak model of public and cultural diplomacy after the peaceful separation of Czechoslovakia in 1993. It seeks to investigate whether the two countries embarked on similar journeys in their foreign affairs and whether the public and cultural diplomacy is at the forefront of their international policies. The dissertation aims to establish whether to accept or reject the hypothesis that the same historical circumstances and transformational similarities inevitably lead to similarities of Czech and Slovak public and cultural diplomacy. The first chapter of the dissertation focuses on a theoretical interpretation of public and cultural diplomacy. The second chapter of the dissertation deals with both countries' historical experience and describes the model of public and cultural diplomacy in each country from year 1993 to now. This part of the dissertation delineates conceptual documentation and describes the institutional dimension of this issue. The third and fourth chapter of the dissertation then separately deal with Czech Centres and Slovak Institutes as the primary players in the cultural diplomacy abroad. The final and core chapter of the...
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International posting of employees in cultural non-profit sector
Vavrošová, Lenka ; Prokůpek, Marek (advisor) ; Hucková, Barbara (referee)
This thesis covers the phenomenon of posting employees out of the Czech Republic. The main focus is put on the obligations that the employee and the employer have to fulfill before, during and after the posting. The four main areas of interest are income tax, social security, health insurance and employer liability insurance. The theoretic part of the thesis should give a basic overview of the legislation and of the options, which are available to the employee and the employer. The practical part put its own focus on posting the employees of the Czech Centres and on the case studies during the posting of basic non-profit organization. There was applied local and international legislation on five chosen countries and so described the particular process of payouts issues during the employees posting.
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Czech and Slovak Public Diplomacy after 1993: The Transformation of Czech Centres and Slovak Institutes
Bazalová, Vendula ; Tomalová, Eliška (advisor) ; Knutelská, Viera (referee)
The dissertation "Czech and Slovak Public Diplomacy after 1993: The Transformation of Czech Centres and Slovak Institutes" seeks to compare Czech and Slovak model of public and cultural diplomacy after the peaceful separation of Czechoslovakia in 1993. It seeks to investigate whether the two countries embarked on similar journeys in their foreign affairs and whether the public and cultural diplomacy is at the forefront of their international policies. The dissertation aims to establish whether to accept or reject the hypothesis that the same historical circumstances and transformational similarities inevitably lead to similarities of Czech and Slovak public and cultural diplomacy. The first chapter of the dissertation focuses on a theoretical interpretation of public and cultural diplomacy. The second chapter of the dissertation deals with both countries' historical experience and describes the model of public and cultural diplomacy in each country from year 1993 to now. This part of the dissertation delineates conceptual documentation and describes the institutional dimension of this issue. The third and fourth chapter of the dissertation then separately deal with Czech Centres and Slovak Institutes as the primary players in the cultural diplomacy abroad. The final and core chapter of the...
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Public and cultural diplomacy: the difference between Austria and the Czech Republic
Šumpichová, Romana ; Peterková, Jana (advisor) ; Trávníčková, Zuzana (referee)
Master´s thesis aims at giving an overview of public and cultural diplomacy used in the middle-sized countries such as Austria and the Czech Republic. The thesis explains what does the public and cultural diplomacy mean, as well as what are contributions for countries which participate either in bilateral or in multinational cooperation. The thesis is focused on national foreign cultural policy made by different actors, as well as on common foreign policy and common projects which these two states have worked on. The very last part of the thesis summarizes effectiveness and successes of promoting a national culture abroad, what sort of diplomacy is used to do so and which institutions are the most important ones.
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Fine Art as an instrument of Czech cultural diplomacy
Kottová, Kristýna ; Peterková, Jana (advisor) ; Trávníčková, Zuzana (referee)
For centuries, art has played an important role as a tool of cultural diplomacy and even now represents an integral part of foreign cultural policy of different countries. Modern and contemporary fine art often reflects the current social and political issues, at both national and international levels. This thesis aims to prove that art, as a means of expression, has its place in international relations, in the context of cultural diplomacy. The intention of this thesis is to explore the many ways that fine art is applied as an instrument of cultural diplomacy and how the use of visual arts contributes to positive relations between nations and to the process of building a positive image of the state abroad. In the context of Czech cultural-diplomatic practice, the art and its employment is analysed on two levels - historical, that examines the use of art in the process of building the Czechoslovak state, and institutional, that introduces both state and private actors, who contribute greatly to the cultural diplomacy of the Czech Republic via the promotion of Czech fine arts. The final chapter focuses on the environment of New York as a world cultural and art center, and engages in representative Czech projects, activities, organizations and individuals who are successful advocates of Czech visual arts in the international context. The main contribution of this thesis is its aim to address an uncommonly debated topic - a specific area of artistic creation, its role and position in international relations and cultural diplomacy of the Czech Republic.
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Analysis of the State Contributory Organization, Czech Centres
Nohejlová, Lucie ; Tyslová, Irena (advisor) ; Riedlbauch, Václav (referee)
The Master´s Thesis is focused on the State Contributory Organization, Czech Centres, which was established to promote the Czech Republic abroad. The theoretical element is focused on issues of the nonprofit public sector in the Czech Republic - definitions of the term nonprofit sector and public services. The emphasis is put on the characteristics of contributory organizations, funding, efficiency and selected specifics of the management of the contributory organization. Attention is also focused on other cultural contributory organizations. The practical element analyses Czech Centres. This part describes the core and complementary activities, funding, efficiency, motivation of employees and possibilities for cooperation on projects. The second part pays close attention to the activities of cultural diplomacy of Czech Centres.
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The Prospects and the Limits of the Czech Cultural Diplomacy in Sweden
Urban, Jan ; Peterková, Jana (advisor) ; Trávníčková, Zuzana (referee)
The aim of this thesis is to identify the prospects and the limits of the Czech cultural diplomacy in Sweden. On the one hand, it formulates particular recommendations on how to use present and newly emerging opportunities more effectively; on the other hand it tries to find a way to overcome its present limits. The thesis is divided into four chapters. The first chapter deals with the theoretical background of cultural diplomacy and current issues its actors, cultural institutes in particular, encounter. The second chapter seeks to answer what kind of an image the Czech Republic wants to promote abroad and what specific issues it faces in Sweden. The third chapter evaluates some of the Czech cultural diplomacy activities in Sweden by analysing selected programme areas. The fourth chapter offers a complex evaluation of the role of the Czech Centre in Stockholm and the organization as a whole.
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Online Communication Analysis of the Czech Centres and Proposal for a New Online Communication Strategy
Jelínková, Adéla ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
The diploma thesis aims to analyze the online communication of the Czech Centres and propose a new strategy of its online communications. The theoretical part is focused on the usage of different internet marketing techniques, popular online communication channels and new trends in this field. Principles of cultural diplomacy are explained briefly to reveal the background and the mission of the Czech Centres. The core of the work is in the detailed description of the institution's online communication mix and analysis of its main competitors -- Slovakian, Polish and Hungarian Institutes. Research conducted by the author explores the attitude and opinion of employees on related topics. The thesis is concluded with the SWOT analysis and proposal for a new strategy of online communication. It sets goals, target groups and based on that suggest changes in the usage of online communication channels. The thesis strives to answer where the current position of the Czech Centres in the online world is and suggests improving it by strategic use of online channels, web redesign and increased activity on social networks.
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