Original title: Šíření české kultury ve světě prostřednictvím Českých center
Translated title: Propagation of Czech Culture in the World Through Czech Centres
Authors: Tesařová, Valentina ; Dolanská, Nora (advisor) ; Halada, Jan (referee)
Document type: Bachelor's theses
Year: 2011
Language: cze
Keywords: art marketing; corporate image; culture; Czech centres; marketing mix; non-profit sector marketing; representation of the Czech republic; art marketing; jednotná image; kultura; marketing neziskového sektoru; marketingový mix; reprezentace České republiky; Česká centra

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/38377

Permalink: http://www.nusl.cz/ntk/nusl-302632


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses