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The Impact of Theory of Optimal Currency Areas on Discursus of Political Parties ČSSD and ODS about the Entry to the Eurozone Between the Years 2010 - 2012
Müller, Lukáš ; Kasáková, Zuzana (advisor) ; Svoboda, Karel (referee)
1 Abstract This essay is about the theory of optimal currency areas (OCA) and its reflection in public discussion of two biggest political parties in Czech Republic - ODS and ČSSD, about Czech Republic entering the European Monetary Union (EMU). Although EMU hadn't met the criteria of OCA before the examined period, both parties entered the elections in May 2010 with more or less pro-european program despite decreasing support of eurozone in Czech public opinion. ČSSD, as well as ODS, only limitedly mentioned the OCA in their argumentation whereas they explained their attitude with other reasons. While ČSSD remained loyal to its pro European policy even after the election, ODS started diverting from their European agenda right after them. This process ended with their demand for referendum about the entry of Czech Republic to the Eurozone. Before the elections, Social Democrats were the ones to discuss this topic the most, but afterwards their rhetoric limited mostly to reactions to public statements and actions of ODS only.
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The Impact of Theory of Optimal Currency Areas on Discursus of Political Parties ČSSD and ODS about the Entry to the Eurozone Between the Years 2010 - 2012
Müller, Lukáš ; Kasáková, Zuzana (advisor) ; Svoboda, Karel (referee)
This essay is about the theory of optimal currency areas (OCA) and its reflection in public discussion of two biggest political parties in Czech Republic - ODS and ČSSD, about Czech Republic entering the European Monetary Union (EMU). Although EMU hadn't met the criteria of OCA before the examined period, both parties entered the elections in May 2010 with more or less pro-european program despite decreasing support of eurozone in Czech public opinion. While ČSSD only limitedly mentioned the OCA in their agumentation and explained their attitude with other reasons, ODS pointed out the heterogenity of EMU, which avoided the eurozone from efective dealing with assymetric economic shocks. While ČSSD remained loyal to its pro European policy even after the election, ODS started diverting from their European agenda right after them. This process ended with their demand for referendum about the entry of Czech Republic to the Eurozone. Before the elections, Social Democrats were the ones to discuss this topic the most, but afterwards their rhetoric limited mostly to reactions to public statements and actions of ODS only.
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Marketing Strategy of the CSSD Party in the Campaign for the Preterm Parliamentary Elections in Year 2009
Michal, Petr ; Dolanský, Pavel (advisor) ; Hejlová, Denisa (referee)
Diploma thesis "Marketing strategy of the ČSSD party in the campaign for the preterm parliamentary elections in year 2009" tries to analyze the campaign of the Czech Socail Democratic Party for the preterm parliamentary elections in year 2009. The thesis begins with a brief introduction into the theory of political communication and political marketing and continues with appointing of the various roles a party can play in the pre-election campaign. The main body of the thesis is dedicated to the description of the electorate and the analysis of the Social Democratic campaign using the description over time method. The thesis ends with a concise analysis of the results of the campaign.
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Analysis of publicistic columns specifically focused on politically aimed commentary
Bejšáková, Sandra ; Kraus, Jiří (advisor) ; Klabíková Rábová, Tereza (referee)
Diploma thesis, Analysis of publicistic columns specifically focused on politically aimed commentary, treats of attitude of authors of publicistic columns about political parties or eventually to politicians. The aim of this work is to describe the ways and means of expressing authors use to formulate their position, focusing on these within Pravo's and Mladá fronta DNES's print-outs from January 2010 to June 2010 so mainly in months before the elections. The first part presents modern development of approach to language and text. That should elucidate how the pragmatic way of language examination has begun. In the practical part I applied the approach to language and text, as listed above, and I applied the pragmatic analysis. Qualitative analysis of publicistic columns examines inclination of authors to left-wing or right-wing parties, mostly to ODS or ČSSD. It is possible to deduce what authors criticize within the frame of the whole political situation. This work also examines, what means authors of publicistic articles use to profess affection or aversion to particular politician or political party. This diploma thesis forms compendium of publicistic texts in chosen journals and characterizes the conception which reflects their relation to politics.
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Social demokratic publicists in the post-February exile (1948-1953)
Horák, Pavel ; Čechurová, Jana (advisor) ; Sekera, Martin (referee)
This diploma thesis (Journalism of Social Democratic Exile after February 1948 /1948- 1953/) studies the history of social democratic party in exile between the years 1948 and 1953 with special focus on journalism, news service and propaganda. The thesis describes formation of party fractions and deals with how they defined themselves, communicated and presented themselves in the media. The thesis then goes on to analyse the newspaper format, production and financing thereof as well as the number of copies. It looks into broadcasting activities of social democrats and their plans related to the setup of illegal radio. Based on the cases of party secretary Vilím Blažej and Bohumil Laušman, the last party chairman prior to February 1948, the thesis analyses the question whether single groups within the party in the given time period tried by its journalistic activities to primarily influence events in Czechoslovakia or whether these efforts slowly faded due to rivalry between fractions and frustration over hopeless political situation and lack of audience in such an extent that media outputs were later on confined only to discussions within the party and to barely expressing political views.
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Czech Retirement reform in politican programm
Vyšata, David ; Izák, Vratislav (advisor) ; Klazar, Stanislav (referee)
The pension systems in many countries since the 1990s have been facing a difficult situation due to population aging. Many countries had undergone necessary reforms, but in the Czech Republic this issue has been subject only to minor changes and neverending discussion. This Bachelor thesis analyses the differences between individual pension systems, their evolution in the Czech Republic and proposals of change by political parties. The main goal of this thesis is to compare the possible solutions and to review the second pillar of the pension system.
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Parliamentary election campaign in 2002,2006 and 2010: analysis of election materials
Pistulková, Petra ; Dvořáková, Vladimíra (advisor) ; Němec, Jan (referee)
Diploma thesis focuses on parliamentary election campaign of Czech Social Democratic Party (ČSSD) in 2002, 2006 and 2010. The hypothesis is that ČSSD maintains relatively stable core of voters, manages to call on them through their political campaign and to keep their support. Yet ČSSD is unable to catch new voters, especially young people and university educated voters. The goal is to prove or disprove this hypothesis and to give a reason why it is so. This paper outlines the influence of political marketing and presents a critical analysis of political marketing. It examines trends in Czech parliamentary election campaigns of 2002, 2006 and 2010 and the shifts in voters preferences. The paper analyses election materials in order to determine the profile of ČSSD voters and to explain why ČSSD has this profile of voters.
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Comparation of electoral programs of ODS and ČSSD in the domain of economic and social policy
Kříhová, Dominika ; Prorok, Vladimír (advisor) ; Šabatka, Michal (referee)
This thesis is a comparative study of electoral programs of the two most powerful czech political parties ODS (Civic Democratic Party) and ČSSD (Czech Social Democratic Party) namely in the domain of their economic and social policies. The main aim of this work is solely the comparation thus the research of similar and different points which ODS and ČSSD seek to promote in the long term. A secondary objective is an attempt to determine whether the frequent disputes between these parties stems from ideological differences, or whether it is rather a pragmatic concern. Comparison is in the same time synchronous and diachronic (comparison of two programs of political parties in the time frame from the beginning of 90's until these days), such a comparison allows to identify the consistency and continuity in the programs of ODS and ČSSD and their overall development. The first part introduces the ideological foundations of the ODS and ČSSD, the most important milestones in their development and their position in the czech party system. The second part is a comparison of the electoral programs of these parties in the mentioned area, according to various themes. The third part examines whether the dissents between the parties are rather ideological or pragmatic, mentioned is the role of opposition in the political process and the centripetalism of modern political parties.
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