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Comparison of the political communication of parties ÖVP and KDU-ČSL on social media
Karlíková, Eva ; Vochocová, Lenka (advisor) ; Lütke Notarp, Ulrike (referee)
This work is a comparison of the political communication of two political parties, which belong to the ideology of Christian democracy - Czech KDU-ČSL and the Austrian ÖVP. This work provides an analysis of the political communication taking place on the social network Facebook in the 6 months period before the elections to the lower chambers of parliaments of the Czech Republic and Austria in 2017. This work provides a definition of the values of the ideology of Christian democracy and examines the intensity of projection of these values in election programs of both parties and subsequently in the aspects of their political communication. The theoretical part of this work summarizes the theoretical background of the political communication as a scientific field. It also follows up the ideology of Christian democracy and defines its characteristics and core values. In the next section, I there is a research of the intensity of the projection of defined values into the election programs of both parties and into the form of their political communication on Facebook. The final part of this work provides a comparison of the findings of the political communication of both parties. A combination of qualitative and quantitative methods was used for the research. Thus, this work brings not only knowledge...
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Social engagement of artists: a case study of music albums by singer Katarzia and rappers Vec and Tono S.
Krchová, Petra ; Vochocová, Lenka (advisor) ; Hroch, Miloš (referee)
Diploma thesis named Social engagement of artists: a case study of music albums by singer Katarzia and rappers Vec and Tono S. is a case study about social engagement of artists, concretely its representation in album Antigona from slovak singer Katarzia and in album Ultrazvuk by two slovak rappers Vec and Tono S. Thesis concentrates on social status of men and women, on a murder of journalist Ján Kuciak and situation in the society after it, and on the representation of those two topics in the eyes of artists of music albums and in the eyes of journalists in czech and slovak online magazines, who discuss and write about those music albums. Written documents, such as song lyrics, interviews, articles and reviews are analysed qualitatively, by the methods of a grounded theory. Topics, whom appear during the research, are afterwards labelled, being put into mutual contexts and illustrated by presenting concrete examples from materials. Final findings are afterwards reviewed, and its character revised with the help of two research questions, that are: "How do artists of music albums and journalists discussing those albums represent murder of a journalist and social situation in the society after it in song lyrics, interviews, articles and reviews?" and "How do artists of music albums and journalists...
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Media representations of actors involved in the Transgas conflict
Galová, Klára ; Vochocová, Lenka (advisor) ; Miessler, Jan (referee)
The diploma thesis titled Media representations of actors involved in the Transgas conflict is focused on the image of the possible demolition of the brutalist Transgas buildings in Prague in the most read Czech printed daily newspapers between years 2015 and 2019. This case raised a debate on landmark protection of buildings made during the previous communist regime. Many different subjects got involved in the case - from the general public to authorities and actors from commercial sphere. The presented research is therefore focused on construction of their identities. The aim of this study is to answer this question: "How did media constructed the image of actors of the Transgas conflict?". Research is based on discourse analysis method, which was applied to 109 articles published between 2015 and 2019 on the pages of Mladá fronta DNES, Právo, Hospodářské noviny and Lidové noviny. The main result of this method is to identify main categories of subjects and to analyse their media representations.
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Periodical of the German minority in Czechoslovakia "Prager Volkszeitung" and Prague Spring 1968
Kokošková, Petra ; Vochocová, Lenka (advisor) ; Köpplová, Barbara (referee)
The diploma thesis focuses on changes of the life of the German minority that was living in the Czechoslovak Socialist Republic at the turn of the 1960s and 1970s, in connection with the then press. The thesis deals with an influence of the reviving process, which is called Prague Spring and then the period of normalization on the progress of status of the German minority in the Czechoslovakia. The thesis presents events of the year 1968, that are related to the national minorities policy which led to reception of the Constitutional Act No. 144/1968 Coll., about the status of the national groups in the state. I also analyse the activisation of the members of the German minority for the purpose of formation of their cultural association named "Kulturní sdružení občanů ČSSR německé národnosti" (the Cultural association of the citizen of the German nationality in the Czechoslovak Socialist Republic), which was enabled on the ground of the aforesaid constitutional law. The text also deals with the start of the period of normalization and its consequences for the German minority. The thesis also analyses the Czechoslovak media at the turn of the 1960s and 1970s with special regard to the only periodical press in the German language called the "Prager Volkszeitung". A very important part of the text is...
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The European Parliament 2019 Elections Online Campaign of Czech Political Actors
Chejn, Tomáš ; Křeček, Jan (advisor) ; Vochocová, Lenka (referee)
In the thesis we are going to focus on the topic of on-line political communication of 8 czech ballot leaders on the social network service Facebook during the 2019 European Parliament election campaign. On-line campaign is essential tool to gain the favor of the electorate in the 4th age of political communication. In long term perspective the European Parliament elections are suffering from the low interest of the electorate and from the trend of decreasing tournout in both pan-European and Czech political arenas. Our research is based on the theoretical concepts about main functions of on-line campaign in the 4th age of political communication. The mobilization of the electorate towards political participation is one of those functions. Next we base our research on the second order elections theory of Karlheinz Reif and Hermann Schmitt. The European Parliament elections are characterised by predominance of topics important to the local political system and by substituting as a referendum about the government of a member country. Last but not least, we base our research on the theory of Paul Taggart and Alexander Szczerbiak, who say that today, euroscepticism is an attractive mainstream topic, which can be found throughout the whole political spectrum. The goal of our research is to prove and...
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Role of Media in Political Marketing: A Case study of the Czech Presidential Election 2018
Puač, Jelisaveta ; Rosenfeldová, Jana (advisor) ; Vochocová, Lenka (referee)
The main aim of this thesis is to analyze the political marketing tools used by presidential candidates Jiří Drahoš and Miloš Zeman during the second round of presidential elections broadcasted on TV channel ČT 1. It also deals with the media image created by the mentioned candidates through these tools and through this televison channel. The aim of presented research is therefore to define the specific political marketing tools, which could have been seen during broadcasting, whether their utilisation was specificaly meant to comunnicate throught television or not. Then, on the tools identified, to clarify how they used the marketing tools to form a media image of themselves and their oponent. The thesis also includes a brief comparison of the approaches of both candidates to the marketing strategy and to the creation of a media image.
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Youtubers and perception of beauty among adolescent girls
Bártová, Kristýna ; Šťastná, Lucie (advisor) ; Vochocová, Lenka (referee)
The topic of this thesis is the issue of beauty perception among adolescent girls and influence of youtubers in this area. The aim of this thesis is to find out, how adolescent girls are constructing image of their own beauty and beauty in general and what role youtubers play in forming their opinion. The first part of this thesis is focused on theoretical knowledge, including maturation process, social and medial construct of beauty, opportunities of new media, youtubers and their audience and influencer marketing. The second part is centred around my own research, where half structured interviews were used. There are also formulated research questions and more information provided about the ethics of research, research sample and the method of analysis. The results of analysis are interpreted in detail and discussed further.
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Interpretation of Pre-election Polls in The Czech Printed Dailies
Tučková, Kateřina ; Nečas, Vlastimil (advisor) ; Vochocová, Lenka (referee)
The diploma thesis Interpretation of Pre-election Polls in The Czech Printed Dailies studyies the ways in which media portrays data from election polls as part of thier news service. The thesis draws from theories of media effects, the research of which indicates a possible influence of media content on the formation of public opinion or even voting behaviour. For this reason, it maz be expected that the media present data in line with certain standards. However, in the Czech Republic, there is no code of conduct that would formulate such requirements. This leads to an ongoing struggle between the research agencies who supply such data and the media who present it to the public, where each party judges the content's quality by different measures. Some of the often criticised errors include misinterpretation of data and an insufficient explanation of the research's background. This paper uses quantitative content analysis to examine 154 articles from Czech printed journals across the three pre-election periods (2010, 2013, 2017) with the aim of determining in which form the results of pre- election polls are presented, and if all necessary data are added. The final analysis looks at the data as a whole as well as examining the trendlines during the studied time period. In conclusion, it evaluates...
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Media representation of current female political readers and gender discourse in online enviroment
Blažiová, Lucia ; Vochocová, Lenka (advisor) ; Reifová, Irena (referee)
The quantitative and qualitative analysis of the media representation of political leaders in the articles published on the Facebook pages and of the form of discussion under the articles creates fairly comprehensive picture of the discourse on the issue of women at the top political positions in the online environment. Although gender does not appear to be one of the most important factors influencing the tone of the analyzed texts, it is possible to identify several tendencies that are related to gender in both articles and comments. Except for positive tone when evaluating political actions and opinions of female politician, which highlighted the stereotypical characteristics of women (patience, compromise, etc.), articles and comments are negative. Other identified forms of media representation of female politicians were usage of images of power and weaknesses (female too strong is associated with negative tone); associating women with emotions (both extremes - absence of emotions and over-emotionality are associated with negative tone); and using privacy-related topics such as family, fashion, hobbies (a woman who is not interested in these areas, and thus does not fall into the stereotypical image of a woman, is again depicted negatively). Analysis of the comments in the online discussion...
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Gender stereotypes in communication of retail chains on Facebook network
Zieglerová, Lenka ; Reifová, Irena (advisor) ; Vochocová, Lenka (referee)
The thesis "Gender stereotypes in the communication of retail chains on Facebook" deals with the topic of gender stereotyping in the Facebook network. In the theoretical part of the thesis, the theoretical foundations are analyzed. The introductory part of the thesis introduces new media, their theoretical basis and history, and then defines the social network Facebook, on which this work focuses. The thesis focuses on gender and gender stereotypes, specifically the gender stereotyping of women. The aim of this thesis is to transfer the outlined theoretical basis, which focuses primarily on new media and gender stereotypes, into practice and to analyze the presence of female gender stereotypes on Facebook pages on the Czech market that primarily target the female audience. Specifically, it is examined whether and how retail chains use female gender stereotypes to communicate, frequency and what types of female stereotypes are most common, and whether the use of gender stereotyping of women changes over time. At the same time, the work also focuses on women's autostereotypes, specifically how women respond to the presence of female gender stereotypes in Facebook communication and whether there is a visible difference from communication without using gender stereotyping of women.
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