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The way of using media by the male members interested in fitness culture
Martinková, Michaela ; Reifová, Irena (advisor) ; Jansa, Petra (referee)
This diploma thesis deals with the interaction of male members of the fitness culture with content referring to this topic on social media. The diploma thesis examines the connections between the monitored content, the desire to build masculinity, the satisfaction of men with their own body, or the idea of an ideal male body. The aim of this thesis is to answer the questions of how men interpret media content, which suppose to inspire the creation of healthy lifestyle habits, and whether, or how, this content contributes to their approach to the fitness culture. Research shows that men attribute a significant influence to social media on their concept of fitness as a lifestyle. These participants talk about the strengths and weaknesses of the content of fitspiration, which affect the perception of their own body and mental well-being. Although, social media contributions motivate them to improve themselves and achieve better results, images of masculinity on social media force them to focus on the aesthetics of the body, the amount of muscles rather than on the quality of life, health and other benefits from the regular physical activity.
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Analysis of mediated texts dedicated to ICT in MF Dnes and Elle monthly in 1996 2002
Vostal, Bohumil ; Jirák, Jan (advisor) ; Reifová, Irena (referee)
This thesis uses feminist theories and concepts of representation and stereotypes to examine the representation of gender of ICT professionals in two periodicals - a medium-sizes "Serious" newspaper Mladá fronta Dnes and a women's life-style magazine Elle. The main purpose of the thesis was to perform the first analysis of representation of ICT professionals in media in the Czech Republic. The gender issue in this field of media representation has never been explored before in the Czech Republic. The thesis incorporates results from the years 1996 (before the massive proliferation of the Internet in the Czech Republic) and 2002 (when the massive use of Internet has really taken off). It examines news and feature magazine texts, illustrations, photos and cartoons. Content-analysis results revealed a much greater proportion of males than females in both content and illustrations. The hypothesis that "field of ICT will be represented as a masculine domain - this the masculinities will prevail in field of ICT" was confirmed. At the same time, the research indicated that an analysis of a more diversified sample of earlier Czech and Czechoslovak media sources is necessary in order to provide a more complex view of representation of male and femal professionals in the ICT field. Further research could focus on the...
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Gender aspect of playing video games
Fousek Krobová, Tereza ; Reifová, Irena (advisor) ; Fárová, Nina (referee) ; Černohorská, Vanda (referee)
This dissertation deals with various gender aspects of playing computer games. It describes how gender stereotypes are connected with the level of production, content, and with the players themselves. In this sense, it shows that games are still created mainly by homogeneous male teams, in order to attract male players, they contain mainly male characters, while the female ones are created to be attractive to these ideal male players. However, the primary goal of this dissertation is to describe the different ways and intensities of the relationship with the avatar, the playable character in the game. The analytical part consists of two illustrative case studies, one concerning female heterosexual players, the other male heterosexual players. The basic premise is the fact that the player "plays gender" - that is, performs it similarly to social reality. However, this performance is not just a reconstruction and confirmation of hypothetically stable gender identities, but on the contrary their deconstruction ("playing with gender"). In this sense, the work pays particular attention to situations where the player and the avatar have different genders and the heterosexual player, therefore, identifies with the avatar but also objectifies him/her. This dissertation aims to emphasize the uniqueness of...
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The role of the media as an information source for parents on maternity and parental leave
Caithamlová, Kateřina ; Reifová, Irena (advisor) ; Nečas, Vlastimil (referee)
The diploma thesis focuses on the role of the media in the lives of parents on maternity and parental leave and how they satisfy their needs through use of media. The thesis is based on the uses and gratification theory and especially on the typology of media-personal interactions defined by Denis McQuail. The aim of the thesis is to find out, through twenty interviews with mothers and fathers living in the household with a child or children, for what purpose the media are used by this specific group. The thesis includes a theoretical anchoring of the approach of uses and gratification theory concerning its historical development during the 20th century, but it also focuses on its concept at present after the spread of new media. The theoretical part of the thesis also deals with the characteristics of maternity and parental leave and it tries to identify everyday activities associated with this period and its positive and negative aspects. The methodological part describes the area of qualitative research and related procedures, including the choice of data collection method, which is a semi-structured interview, and the characteristics of the research sample. The analytical part interprets the findings resulting from the data obtained through interviews with respondents. The discussion and conclusion of...
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The phenomenon of eating habits of users in the context of social media
Šulcová, Barbora ; Reifová, Irena (advisor) ; Soukup, Martin (referee)
The original intentions for social media were communication and entertainment. However, social media keep evolving and since the birth of the first internet-accessible social platforms, we saw a significant shift. Currently, social media are used for many more purposes, such as an easy way to earn money, which is often used by both companies and individuals. Considering the fact that internet is minimally regulated in this aspect, the tempting vision of earning money or gaining more followers may often lead to disinformation in social media posts. It is not unusual to come across lifestyle and diet advice which may be unsuitable for every user, or even be dangerous to their health. Even then, these information are sometimes celebrated and shared further amongst users. This Masters Thesis focuses on how social media affect their users regarding forming and shaping their diet from the point of view of the users. Using both quantitative and qualitative research methods, the researcher is trying to find how social media consumers approach information learnt on these platforms, including their willingness to verify their validity.
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Perceived influence of the media on the attitude of parents towards compulsory vaccination
Machytka, Matěj ; Vochocová, Lenka (advisor) ; Reifová, Irena (referee)
Compulsory vaccination is one of the fundamental pillars of public health protection that has helped eradicate many previously lethal and widespread diseases from our geographical area. Although the vaccination rates remain high in the Czech Republic, the number of parents who refuse to vaccinate their children is growing. Reasons for this restraint are various. This thesis looks at the issue from the perspective of social constructivism. By implementing in-depth interviews, it tries to contribute to understanding how parents perceive the influence of the media on their decisions on the issue of compulsory vaccination. Other theoretical starting points are the media construction of reality, the theory of representation or biopower, and biopolitics in Michel Foucault's conception. A significant part of the theory also describes the current period, which is characterized by terms such as post-truth or post-factual era, and addresses which role plays new media such as social networks and the internet in the growing mistrust in expert knowledge and institutions. The analytical part is devoted to the analysis of collected data in the grounded theory approach. The identified categories then describe how parents evaluate the role of the media in the debate on compulsory vaccination, how they evaluate...
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Mediating social classes in television drama Most!
Burdová, Karolína ; Reifová, Irena (advisor) ; Štoll, Martin (referee)
This diploma thesis deals with the media representation of social classes and inequalities in the popular Czech series Most!. It focuses primarily on the conception of classes in Czech society and on aspects of the construction of everyday reality through the series. It also identifies the stereotypes, which have a potential influence on the formation of the viewer's opinions and attitudes. The thesis was created on the basis of a qualitative content analysis of the series with the aid of multimodal analysis, which focuses on linguistic and visual communication of the characters. To enrich this analysis, an element of the type was also added to the analysis. This type provides a comparison the characters with the social types in Czech society. The analysis of the paper was also inspired by the project Divided by Freedom, from the year of 2019, which divided society into several classes. The paper follows this research and class sorting and applies it to the series Most!. This diploma thesis defines social classes, the way in which they are represented and how this representation forms reality through stereotypes. Thanks to the element of type in the analysis, a set of typical characteristics was recognized which connected the series and living world.
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Perception of new media as a threat on an example of Black Mirror series
Ivanovová, Karolína ; Reifová, Irena (advisor) ; Švelch, Jaroslav (referee)
Thesis Perception of new media as a threat on an example of Black Mirror series deals with the Black Mirror series viewers' stand on new media threats. The aim is to detect if the series affected their opinions or behavior with new media in any way. This aim will be persuaded by using the method of semi-structured interviews. The topic of new media and their negative impacts on individuals and society is in sociology represented increasingly. Black Mirror series literally aiming to set up a black mirror for our lives with ever-evolving technologies adds a value that can affect the respondents' emotions and opinions on this topic. The theoretical part describes the transitions of society in modern day - concept of network society and risk society and explains the terms threat and risk. Furthermore, the thesis focuses on current new media threats. The second, practical, part describes the specific methodological procedures used in this thesis and thus the methods of thematic analysis and methods of qualitative interviews. This will be followed by a description of the research steps, a description of the results and the results interpretation.
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Toxic Masculinity in Live Action Cinematography: The Big Bang Theory Case Study
Hiblerová, Adéla ; Vochocová, Lenka (advisor) ; Reifová, Irena (referee)
This thesis is concerned with expressions of toxic masculinity in television acting, illustrated on the case study of the television show The Big Bang Theory. This work sets the term toxic masculinity in the context of masculinity studies and draws on the theory of hegemonic masculinity formulated by the Australian sociologist Raewyn Connell. Her theory assumes the existence of multiple, hierarchically ordered masculinities, with hegemonic masculinity - considered by some authors tobe synonymous with toxic masculinity - on top. This work also surveys the history of the representation of the male hero from the early days of American cinema up to the present, as the empirical section deals primarily with an American television show. Special emphasis is put on the "nerd" character, who represents non- hegemonic masculinity and thus does not tend to be associated with expressions of toxic masculinity, although he is also guilty of this behavior. The aim of this thesis was to use qualitative content analysis to identify manifestations of toxic masculine behavior by the nerd characters of the popular sitcom The Big Bang Theory and to determine how this behavior differs from that of the "jock" character, an embodiment of hegemonic masculinity. This research reached the conclusion that each of these two...
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Transformations of the feminist zine Bloody Mary and how it was impacted by internet
Kopecká, Mahulena ; Reifová, Irena (advisor) ; Krobová, Tereza (referee)
The thesis' aim is to explore the changes of the anarchofeminist zine Bloody Mary and how it was influenced by the Internet, as well as by the specific blogging platform and computer graphics software used in the zine's production. The chief sources of data used in my research are the specific issues of the zine, articles and archived documents published on the blog. Moreover, I have undertaken several interviews with the zine's authors and readers, giving me insight into the zine's production. The theoretical section of the thesis focuses on the function of zines as alternative media, as well as describing zines within the larger context of the key feminist views on the media industry and the history of independent feminist publications. The following section describes the formation of the Riot Grrrl movement, which has led the proliferation of zines within feminist discourse, as well as serving as a chief inspiration to Bloody Mary's authors. The next chapter describes the context of Czech anarchist activism and names some of the key groups such as the "Feminist Group of the 8th March" or the "Anarcho-feminist Group", which Bloody Mary's authors belonged to. The empirical section of the thesis focuses on the changes within Bloody Mary as a publication. The developments and transformation of the...
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