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The utilisation of social networks in marketing
Šišmiš, Ondřej ; Šedivá, Zuzana (advisor) ; Novotný, Ondřej (referee)
The main objective of this thesis is to acquaint the reader with basic matters of social networks and their use for marketing purposes. The theoretical part describes the history, current trends and various tools throughout the entire online marketing. It also identifies a selection of chosen social networks - Facebook, Twitter and YouTube. The practical part is focused on the safety in publishing personal informations on the internet and marketing features on social networks. A survey was conducted amongst active users in order to gather information about their level of knowledge concerning safety on the internet. The contribution of this work is to explain the marketing process with possible evaluation of success and overall understanding of the importance of social networks as a valuable advertising tool.
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Inbound marketing in the context of traditional online marketing methods
Novotný, Ondřej ; Stříteský, Václav (advisor) ; Zamazalová, Marcela (referee)
This diploma thesis aims primarily to present inbound marketing as a new method of free propagation on the Internet and on the basis of my own research to further evaluate its suitability for selected business sectors. Research is conducted on a sample of 69 websites divided into seven sectors. After successive investigation of traffic sources and their effectiveness based on the relative expression of conversion rate the suitability of this method for particular sectors is judged. The second objective is a design of inbound marketing strategy for selected web based on knowledge from the practical part of thesis.
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German presidency of the Council of the European Union
Novotný, Ondřej ; Sršeň, Radim (advisor) ; Dubský, Zbyněk (referee)
The Bachelor thesis deals with German presidency of the Council of the European Union after the end of the Cold War. The aim is to characterize the development of German European policy during this period and to determine the role of the institute of presidency for its largest member. The first chapter defines the EU from various theoretical approaches, especially from the perspective of realism and idealism. It also characterizes the formation, functions and objectives of the institute of presidency and discusses the issue of position of large and smaller states. The second chapter describes the objectives, progress and results of all three of the German presidencies (1994, 1999 and 2007), based on which is in the third chapter carried out their comparison and analysis of German European policy changes. In the last chapter, I evaluate and analyze the role of Germany in the EU Council and on that basis I propose some steps that Germany could take in the next presidency. The author concludes that a big state like Germany is able (unlike smaller states) to advance it's own interests also without the institute of EU presidency, but even so, this institution represents for this big state an important instrument for promoting various policies.
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Modelování nezaměstnanosti v zemích V4
Novotný, Ondřej
This bachelor's thesis deals with the problems of unemployment in the countries of the Visegrad Group. The main aim of this work is to investigate the development of unemployment and employment policy expenditures with potential impacts that these expenditures on unemployment may have. The theoretical part deals with the various types of unemployment, its potential impacts and are also introduced measures, whose aim is to limit the rise of unemployment. The practical part describes the development of two basic macroeconomic indicators of each of the countries of the Visegrad Group, it is effect a forecast of the future development of unemployment for the three monitored groups and then it is monitored the development of the expenditures of individual countries on employment policy.
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Introduction into GeoGebra
NOVOTNÝ, Ondřej
The aim of this thesis on the subject of 'Introduction to GeoGebra' was to create several solved examples and instructional videos. At the beginning of the dissertation, particular environments of the program are introduced. They are followed by solved examples which cover most of the topics necessary for basic work with GeoGebra. Instructional videos deal with subjects that have not been given sufficient space to practical examples.
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Sugar factory of Dobrovice in years 1987 - 1993
Novotný, Ondřej ; Szobi, Pavel (advisor) ; Skřivan, Aleš (referee)
This thesis deals with sugar production in Czechoslovakia in 1987 -- 1993. The issue is outlined by using the probe method in the sugar factory in Dobrovice. It describes the history and condition of the industry before 1989 which was controlled by central planning. It lists and characterizes changes in the sector after the transition to a capitalist system and market liberalization. It describes in detail the administrative, technical and financial developments in the sugar factory in Dobrovice. It examines the process of delimitation of the state company, the transformation into a joint stock company by privatization and the entry of foreign investors. The issue is elaborated on the basis of unpublished sources in the form of internal documents, which are archived in the factory and with using oral history method.
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Viral marketing
Novotný, Ondřej ; Pešek, Ondřej (advisor) ; Blahut, Michael (referee)
The primary aim of this bachelor thesis is to analyze some viral factors of the chosen viral campaigns from the Czech Republic and also from the rest of the world. The assessment takes account of the acquired theoretical knowledge about this issue from the first part of the work. On the basis of these facts is recorded the development of the viral marketing which has changed a lot recently. Especially thanks to a spectacular arrival of social networks, as one of the most used medium in the world. The secondary aim of the work is to give every reader some new information about idea of "viral marketing", as one on the most recent trend in the sphere of Internet marketing. And of course broaden the people's awareness of this tricky but very effective way of advertising some brand.
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