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How Czech journalists use social media?
Kofroňová, Johana ; Macková, Veronika (advisor) ; Trunečka, Ondřej (referee)
1 Abstract Social media are a part of journalistic work for several years now. One of them, Twitter, plays a major role in the journalistic world. With its speed, conciseness and algorithm setup, it has become the best place for journalists to meet, share information and interact with their readers. This paper examines how seven selected Czech journalists use Twitter. It follows journalists' profiles and analyses their published posts over three months on Twitter (March, April and May 2022). At the same time, each journalist was interviewed to analyse both their social media activity and how they use the networks for their work. Journalists from both, private and public service and audio-visual and written media were selected for this paper. The analysis shows that journalists overwhelmingly present themselves on social media in a purely journalistic way - as journalists who are part of the media. In the vast majority of posts, journalists shared the work of their media outlet and their colleagues. In interviews, journalists most often reported that they saw social media as a way of presenting their work and their colleagues, but also as a tool to help them gain greater insight and simplify access to information. In addition to the benefits, journalists also perceive the complications that social networking...
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Journalistic Branding Behaviour on Social Media: Do Indian political journalists create a brand online?
Joshi, Kirti ; Shavit, Anna (advisor) ; Macková, Veronika (referee)
In the social media age, communication tools like Twitter have become an important medium to report the latest update from the field. More and more social media users now follow journalists' personal profiles to get news apart from following major media houses. Through a visual examination of the Twitter profiles and the tweets of seven Indian political journalists for a period of 61 days amid an election and COVID-19 second wave in India, this study tries to understand branding practices that are done to promote one's individual as well as news organization content when interacting on social media. Based on an extensive corpus of tweets, results indicate that branding as a tool for self-presentation is common among Indian journalists on Twitter, where they largely try to keep a professional and organisation profile. The study also shows that while branding themself online, the most widely used visual element of branding by journalists was a reference to his/her own journalistic works, instead of organisational or personal branding identity. Keywords: Twitter, Journalistic Branding, Profile Analysis, Indian Journalist
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Nothing tastes as good as hunger (television documentary about anorexia)
Slavíková, Kristýna ; Macková, Veronika (advisor) ; Lokšík, Martin (referee)
Eating disorders (abbreviated as ED) are complex mental illnesses that manifest not only on the level of the mind, but also have a profound effect on the physical health of patients. Individuals who suffer from one of the types of ED often face a significantly reduced quality of life, as well as misunderstandings and unfounded prejudices from the general public. Arguably the most well-known variant of the disease is anorexia nervosa, which is also one of the psychiatric diagnoses with the highest mortality rate. Although the incidence of the disease has increased in recent years, for example as a result of social media and the COVID-19 pandemic, audiovisual coverage of the topic has lagged behind, as there are few recent films dealing with the disease. The television documentary, Nothing Tastes as Good as Hunger, therefore seeks to bring the audience closer to living with anorexia through the authentic story of 19-year-old Tereza Putišová, giving viewers an uncensored insight into the mind of a girl who has her own rich experience of the disease.
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The Siso Sperm Whale - The Face of Illegal Fishing in the Mediterranean Sea
Koudelová, Tereza ; Macková, Veronika (advisor) ; Lokšík, Martin (referee)
This bachelor thesis consists of two parts. The practical part is a documentary entitled The Siso Sperm Whale - The Face of Illegal Fishing in the Mediterranean Sea which deals with illegal, unreported and unregulated fishing in the Mediterranean Sea and its impacts on the ecosystem. It presents illegal fishing in the South Tyrrhenian Sea and shows how this activity threatens the local environment and contributes to plastic pollution. At the same time, over a two-and-a-half month documentary period, the film illustrates the work of Sea Shepherd, a non-profit organisation that operates in the area. In cooperation with the Italian coastguard and the financial police, is fighting the problem and looking for possible solutions.The theoretical part is the basis of the documentary, defines the concept and the processing of the documentary, describes the basics of audiovisual production, presents a research on the topic under discussion and illustrates the issue of illegal fishing through expert studies. It also touches marginally the media representation of the topic. The last part is a description of its realization and a reflection of the final work.
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How the Generation Z Consumes News on Social Media
Tomášková, Petra ; Macková, Veronika (advisor) ; Turková, Kateřina (referee)
This bachelor thesis aims to examine how the Generation Z receives news from social media in the Czech Republic. Using a qualitative research method, focus groups find out the reasons for this group to use social media as a source of news, describe how Generation Z evaluates the news contribution and how it handles it and the information from it then. The first part of the thesis gives an insight into the knowledge of news on social media (specifically Facebook and Instagram) and explains the main features of Generation Z; especially in relation to information and technology. Subsequently, the research method of semi-structured interviews is presented, which served as a preliminary research for the main technique of researching focus groups. This method is also explained in detail in the methodological part. The study group of 24 respondents was divided into three samples according to age; 16 and 17 years, 18 and 19 years, 20 to 24 years. The results are presented as a selection of significant participants' statements across groups. Although group interviews operate more specifically with the participants' specific statements, some generalization and the resulting understanding of Generation Z behavior is possible. Among other things, it was partly possible to register differences across the groups...
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The media coverage of Peter Sagan in the Czech and Slovak media during the Tour de France
Petrášová, Alžběta ; Trunečka, Ondřej (advisor) ; Macková, Veronika (referee)
The bachelor thesis Media image of Peter Sagan in Czech and Slovak media during the Tour de France deals with the coverage of Slovak cyclist Peter Sagan on the internet news servers Sme.sk and iDnes.cz. Peter Sagan is historically one of the most successful cyclists and has achieved great victories of his career at the Tour de France. The theoretical part of the thesis summarizes the development of sports journalism, outlines the phenomenon of fanhood, building national identity through sport and presents basic information about Peter Sagan and the Tour de France. Using quantitative content analysis, the practical part examines Sagan's media image during the 2017 edition, from which he was expelled after stage 4 under controversial circumstances, and 2019, during which he won one stage and won a record seventh green jersey for the winner of the points competition. The research examines Sagan's media coverage in selected media, whether it differs from each other and wheter it changes under the influence of events. The practical part is complemented by interviews with journalists from selected media.
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Analysis of Production and Broadcasting of Icehockey Programme in the Czech Republic and Slovakia
Dvořáková, Vlasta ; Macková, Veronika (advisor) ; Langer, Miroslav (referee)
The diploma thesis focuses on the topic of processing hockey events on Czech and Slovak public television. The work deals with the analysis of production processes in the production of the programs Buly - hokej živě and Hokej - Tipos liga in 2021 and 2022. The basic theoretical framework is the process of production of media products and qualitative analysis of sports media content. The work also deals in one of its parts with the history and development of television hockey broadcasting in the territory of today's Czech and Slovak Republics. With the help of participatory observation, the author tried to reveal the routine and hierarchical organization of the production of sports hockey shows. Another part of the research was content analysis, for which she used basic research method of semiotic analysis, which is based primarily on the findings of Roland Barthes. The researcher tried to find answers to the following questions. What myths occur in hockey shows? What values are presented to the audience through the program? How is narrativeization used in individual reports? The findings of this work are summarized in its conclusion.
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Depiction of natural and anthropogenic disasters in contemporary audiovisual environment - (main czech news broadcast ČT, Nova, CNN Prima News)
Doubravová, Zuzana ; Macková, Veronika (advisor) ; Géla, František (referee)
The bachelor's thesis entitled Depiction of natural and anthropogenic disasters in the contemporary audiovisual environment - (main Czech news broadcast ČT, Nova, CNN Prima News) deals with media segments of main Czech news broadcast dedicated to disasters. The theoretical part includes a definition of catastrophes as events, offers a short historic outlook on the beginnings of their portrayal in audiovisual news media, and covers the main transformations of the role journalists while working on them. It also describes the latest technology, problematic elements in broadcasting and psychological influence of audiovisual news reporting on disasters. The main part of the examination is to analyse the depiction of the floods 2020 in the Czech Republic, Australian bushfires 2019-2020, and hurricane Laura 2020 in the United States of America. These events represent domestic and foreign disasters. The work also offers brief characteristics of selected broadcasts and disasters. The work aims to contextualise chosen problematic, analyse and compare related segments in selected broadcasts. The work uses methodology of content analysis and comparison. It is a case study.
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Paid Content of the internet version of the sports daily Sport - case study
Chroust, Karel ; Turková, Kateřina (advisor) ; Macková, Veronika (referee)
The diploma thesis "Paid content of the Internet version of the Sport daily - case study" deals with paid content on the Internet version of the Sport newspaper. Paid content has experienced great growth in recent years and more and more readers are willing to pay for high-quality news. The thesis provides a comprehensive description of the form of paid content in highly specialized sports newspapers and media. The practical part consists of the main research question "What are the benefits of paid content on a specialized medium and what does it look like?" My goal is to explore each of these components separately in the practical part. The quantitative content analysis of articles that have been published in premium content will be the first performed. Each of these components will be examined separately in the practical part. A series of secondary research questions will be answered through quantitative content analysis. That will give me enough information about the form of the content. However, since information about the newsroom and subscribers cannot be found, I will interview them to find out what benefits are brought to them.
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