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Marketing tactics of a selected language school
Vosátková, Simona ; Kursch, Martin (advisor) ; Liška, Roman (referee)
This diploma thesis investigates the marketing tactics of a selected language school while focusing on all elements of the marketing mix and their practical application. It identifies the key areas for its prosperity and future development based on selected qualitative research methods, such as analysis of the school's marketing activity and structured interview with its management and internal staff. It involves a partial comparison with the competitor educational institutions of a similar field of interest and besides its strengths and competitive advantages it also reveals its drawbacks using the SWOT analysis in terms of which it suggests recommendations for innovations. The theoretical part deals with the general issue of marketing and content of the marketing strategy while highlighting the importance of strategic planning of marketing goals as well as effective strategic marketing management. It provides a detailed view on the field of marketing tactics and its main part, i.e. basic and extended marketing mix with its particular marketing tools, in general as well as from the specific point of view of education. It investigates theoretical and practical characteristics of the individual marketing elements, and it focuses mainly on their usage in the educational field. The aim of the thesis...
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The issue of home office in the selected company in terms of the advantages and the disadvantages working from home
Kohout, Václav ; Liška, Roman (advisor) ; Veteška, Jaroslav (referee)
The diploma thesis on The issue of home office in the selected company in terms of the advantages and the disadvantages working from home aims to analyze and identify the advantages and the disadvantages of home office and propose a suitable procedure for motivating employees to use home office in a selected organization. The thesis is divided into theoretical and practical parts. The theoretical part of the thesis is based on the study of literature and other available sources and summarizes the basic concepts and knowledge in this area. It defines the concept of personnel management and focuses on the development stages of the managerial approach to personnel, introduces and describes flexible forms of employment, characterizes and defines the concept of home office and gets acquainted with the current legislation on work outside the workplace in the Czech Republic. The practical part of the thesis is focused on the already mentioned analysis and identification of advantages and disadvantages of home office in a development and consulting company and on designing a suitable procedure for motivating employees in the use of home office. The practical part of the thesis includes the aim and methodology of the survey, the problem and justification of the survey, the characteristics of the sample, the...
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Analysis of the results of educational projects focused on pupils' value attitudes in high schools
Kolsky, Daniel ; Veteška, Jaroslav (advisor) ; Liška, Roman (referee)
Diploma Thesis: An analysis of the results from educational projects focused on the value attitudes of secondary school pupils that compares two concrete educational projects - Jeden svět na školách by NGO People in Need and Příběhy našich sousedů Post Bellum civic society. In the theoretical part, the thesis presents sources of civic and media education and the link between legislative and strategic documents in the Czech Republic thanks to the International Civic and Citizenship Education Study (ICCS) also under international comparison. In the practical part, the thesis focuses on the comparison of methodological, pedagogical, and other aspects of educational projects and solves questions regarding management and the meeting of set targets. KEYWORDS education management, educational projects, value attitudes, secondary schools, civic education, media literacy
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Barriers to self-evaluation of primary and secondary school teachers
Davídková, Šárka ; Svobodová, Zuzana (advisor) ; Liška, Roman (referee)
The diploma thesis deals with the obstacles to self-evaluation of primary and secondary school teachers. The aim of the diploma thesis was to find out whether there are any subjectively perceived obstacles that could prevent primary and secondary school teachers in the process of self-evaluation of their working performance. Next aim was to describe such obstacles, find out where they come from and propose measures in order to remove them. The theoretical part is based on the study of professional literature and other available sources. It introduces the basic concepts of the issue, describes the profession of a teacher and shows how self-evaluation is anchored in our legislation. From the point of view of the need for a detailed insight into the issue, qualitatively oriented research and the focus group method have been chosen. The analysis of the obtained data is inspired by the method of grounded theory. The obtained data were first coded and then isolated into categories. Each of the categories has been divided into subcategories for the sake of greater clarity. Through the analysis the four categories were created: the context of the profession, barriers on the teacher's side, lack of support and specific barriers. The category context of the profession includes subcategories such as lack of...
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Inclusive education from the perspective of a manager
Bochňáková, Barbora ; Svobodová, Zuzana (advisor) ; Liška, Roman (referee)
The Bachelor's thesis "Inclusive education from the perspective of management staff" focuses on the approach and methods of management to inclusive education in high school. The thesis is divided into a theoretical and a practical part. The theoretical part examines the development of inclusive education in the Czech republic and the theoretical application of inclusive education in czech schools from the point of view of management. The practical part contains interviews with the management staff of schools where inclusive education has been implemented and an analysis of these interviews.
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