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Representation of Gender Inequality in Czech Lifestyle Magazines for Men
Jacobs, Diana ; Jirák, Jan (advisor) ; Miessler, Jan (referee)
The thesis focuses on representation of gender inequality in Czech lifestyle magazines for men. The main research question explores the ways in which men's magazines represent the issues of gender inequality. The research method used in this thesis is qualitative content analysis by Anselm Strauss and Juliet Corbin. The sample contains selected articles from Czech versions of the men's magazines Maxim and Esquire, covering all of 2016. The open coding process enabled labeling of the analyzed phenomena, discovering the prominent categories and their dimensions. Axial coding resulted in the reorganization of the categories, which emerged during open coding, by exploring the relationships between the categories and making connections between them. Selective coding identified the central phenomenon of the research. Male Dominance emerged as the core category, integrating the other categories - Manifestations of Gender Inequality, Men's Fear of Gender Equality and Partial Refutation of the Masculine Perspective - around the central phenomenon. The theories used as the sources of the enhancement of theoretical sensitivity are explored and presented in the theoretical part of this thesis. The research concludes that the analyzed lifestyle magazines for men spread negative gender stereotypes and...
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Media communication in state administration: Ministry of education, youth and sports of the Czech Republic. Case study.
Macura, Ondřej ; Jirák, Jan (advisor) ; Wolák, Radim (referee)
The thesis is a case study dealing with the media communication of a public institution, in this case the communication of the Czech Ministry of Education, Youth and Sports. The analysis is limited to the period of the first 100 days of the new minister's (Marcel Chládek) work and to selected printed periodicals. The aim of the thesis is to analyse the communication of the department and to evaluate its effectiveness. The work also includes the specifics of the period preceding the establishment of the new government, as well as Marcel Chládek's previous activity in relation to his work as the head of the Ministry of Education, Youth and Sports of the Czech Republic. Besides, the thesis deals with the public administration communication theory, marketing and public relations within this sphere.
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Negative impacts of media fame
Jirmářová, Ivana ; Závozda, Petr (advisor) ; Jirák, Jan (referee)
The main topic of the work is how Czech media inform about psychological problems of celebrities such as depression, manic depressive psychosis, addictive behavior, or suicide, and tries to answer the question of how much the media fame can affect these issues. The theoretical part summarizes concepts from media studies for better understanding media behaviors, for example media news selections process, concept of news values, the role of media in today's society and the difference between tabloid and serious media. From the psychological point of view, work summarizes the preconditions of psychological problems and their manifestations. It also provides brief pieces of information from official sources about lives and careers of selected celebrities. The second part of thesis is about analyzing the data, it means articles that informed about selected celebrities in connection with their psychological problems. The practical part is about finding there some common features and tendencies in media informing and also about showing differences between the ways of how tabloid and serious media present news. The result is the summary of how the media generally approach this issue, and after completing it with informations from an interview with a psychologist and some celebrities, it also outlines...
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The Image of Czech Beer Culture in the Media during Years 2016 and 2017
Otta, Marek ; Podzimek, Jan (advisor) ; Jirák, Jan (referee)
This thesis examines the media content of selected printed beer advertisements in the Czech Republic during the years 2016 and 2017. The thesis analyzes these advertisements by using multimodal semiotic analysis, particularly in terms of the three most essential modes - mode of image, mode of writing and layout. The theoretical part of the thesis mostly focuses on the theory of social semiotics and the theory of modes and multimodality, which is based on social semiotics. These theories provide the basics for the practical part of the thesis, in which there is used the method of multimodal analysis. Selected ads are subjected to a detailed analysis of semiotic modes that are consequently compared and evaluated. The thesis also concentrates on the most common themes and stereotypes related to the image of Czech beer culture in the media, which are obtained from the multimodal analysis. At the same time, the work focuses on the socio-cultural context in which the commercials take place, or on the issue of representation of men and women in these advertisements. The aim of the thesis is to bring together an overall media image of the beer culture in the Czech Republic, based on the common themes and signs that define beer advertisements in this period.
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Media Recipes for Happiness
Pogranová, Magdaléna ; Jirák, Jan (advisor) ; Lütke Notarp, Ulrike (referee)
This diploma thesis with the title Media Recipes for Happiness focuses on media representation of happiness in the Czech Republic. In the first part, the thesis outlines essential media theories, with emphasis on media representations and on the construction of reality, then it conceptualises happiness in the sociological viewpoints on it in its two opposing perspectives - happiness as a hedonistic short-term satisfaction connected to owning things, and happiness as an eudaimonic long-term state of inner satisfaction. The second methodical part provides a description of used research methods, namely qualitative content analysis, and selection of specific representatives of Czech print media. The third and last analytical part of this thesis describes how the representation of happiness looks on the pages of lifestyle magazines Elle, Žena a život a Blesk pro ženy and how each magazine differs in their representation.
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South Africa through the eyes of travel programs of Ceska televize
Dufalová, Tereza ; Jirák, Jan (advisor) ; Soukup, Martin (referee)
The Thesis focuses on the travelling programs of the Česká televize that are describing South Africa in its medial content. The key are the means of showing and presenting to its spectators this exotic detination as a turistic target and if there is a wider context of social and political struggles provided next to the given information. Semiotic analysis was chosen for the research, where 13 episodes of the travelling documents were included. This type of analysis enabled us to focus on a large amount of the information comming from both visual and audial content of each episode. During the first phase of analysis it waas described what was included in the episode where the second step was to assign a conotative meaning to identified features. The outcome of the analysis was a creation of a few categories where a different strategy of the specific travelling programs is compared. They are for example the approach to the stereotypes, the artistic form including the choice of the program's main guide, parasocial interaction, to which extent they use the etnocentricity or the internal hypertextuality. One of the conclusion of the Thesis is that there is an evident effort of the production to show to the audience both traditional and modern lifestyle, which is closely connected with a longterm...
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Germany in Czech Daily press: Stereotypes and the ,,Image of the Other'' in Comments and Opinions in Polls-Year 2017
Stojanovová, Kamila ; Jirák, Jan (advisor) ; Lütke Notarp, Ulrike (referee)
This thesis bases on an constructivist approach in media studies in context of the role of Germany as a civilian power and hegemon of the European Union and deals with the extent, to which arguments arising from the asymmetric partnership between the Czech Republic and Germany in the past ten years in terms of bilateral relations, foreign policy making of the both states and agenda such as different energy policy conceptions were being reflected in comments and opinions by the Czech daily press in connection with the German parliamentary elections in 2017. In addition to the theory of social construction of reality in this thesis, the concept of role theory serves to explain the role of Germany as a civilian power and the process of shaping its identity. The thesis presents the results of an research, in which a critical discourse analysis (CDA) aimed to formulate hypotheses reflecting the way of image-construction of Germany as "the other," in terms of van Dijk's ideological square "us versus them" and the presence of stereotypes in the comments and opinions in the Czech press. The formulated hypotheses later became the basis for a quantitative content analysis carried out on a research sample of 59 articles published in the daily Mladá fronta DNES, Právo, Lidové noviny and Hospodářské noviny.
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The victim or the threat: representations of madness in the Czech Film and Television thriller from 60th to 80th years
Raisová, Angelika ; Jirák, Jan (advisor) ; Štoll, Martin (referee)
The subject of this thesis is the way of representation of mentally ill characters in the Czech detective movies made between 60s and 80s. The characters with elements of mental illness or other abnormalities are analyzed in the semiotic analysis. Subsequently, the results are complemented by narrative analysis which focuses on the role of selected characters in the story, style, storyline and the overall impression of mentally ill characters. The aim of this thesis is to gain a wider awareness of madness representation and also to provide more comprehensive information about the characteristics of analyzed characters. The first part of the thesis focuses on a theoretical background essential for subsequent analysis - media representation, construction of reality, stereotypes, new wave cinema, normalization, history of madness. The second part of the thesis is dedicated to analysis of 10 movies and interpretation of the results.
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The Concept of Ideal Woman's body in Women's Lifestyle Magazines
Kratochvílová, Renata ; Jirák, Jan (advisor) ; Köpplová, Barbara (referee)
The diploma thesis The Concept of Ideal Woman's Body in Women's Lifestyle Magazines analyses two women's lifestyle magazines Marianne and Svět ženy in period of the year 2017. The thesis aims to find out how the pages of both magazines approach the beauty ideal of women's body and it is based on the hypothesis that there is a beauty ideal related to thiness presented in the lifestyle magazine in general. The thesis examines both pictorial and textual magazine's content including the title pages and it is performed by quantitative content analysis and semiotic analysis. The thesis is primarily based on the Theory of The Social Construction of Reality which described in more detail in theoretical part of the thesis. This part is further devoted to definition of particular theoretical terms and concepts which are important for the correct understanding of the whole thesis and the next is part devoted to researches which already examined the beauty ideal in media. The end of theoretical part categorizes women's press and describes its expansion. The second methodological part is devoted to thesis'research plan, more detailed description of both examined magazines and also to the description of methods used in the last part which were quantitative content analysis and semiotic analysis. The analytical...
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