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Proposal of An Improvement Remuneration of Employees in the Selected Company
Jandová, Lenka ; Linhart, Petr (referee) ; Martinovičová, Dana (advisor)
This bachelor’s thesis deals with the issue of the system of remuneration of the employees. The author explains the terms that this issue involves and a specific company, focused on its system of remuneration of the employees is analyzed. The thesis contains concrete suggestions and recommendations that should be profitable for the employer and at the same time contribute to a better functioning of the remuneration system, stronger stimulation and motivation of the employees to work and also to their overall satisfaction.
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Proposal of the Communication Mix for the Selected Company
Jandová, Lenka ; Mucha, Martin (referee) ; Mráček, Pavel (advisor)
This master’s thesis deals with the issue of the communication mix of the selected company. The author explains the terms that this issue involves and the specific company focused on its communication mix is analyzed. The thesis contains concrete suggestions and recommendations that should be a suitable supplement of the existing communication mix, and which will be also contribute to a increase awareness of the company, and due to this for increase marketability of the offered vehicles.
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Employee Motivation in the Selected Organization
JANDOVÁ, Lucie
The aim of my thesis is the analysis of motivational tools in the selected organization and the proposal for possible amendments. In the theoretical part there are defined basic terms such as motivation, motive, theories of motivation, motivational tools, motivational program and motivational tools effectiveness. The practical part is dedicated to the characteristics of the company, its management and organizational structure. The work also deals with employment benefits and incentive program of the selected company. The questionnaire investigation analysis is performed at the end of the practical part. Potential changes to the current needs are recommended on the basis of the evaluation process.
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Comparative analysis of the implementation of financial literacy in secondary education
Jandová, Lucie ; Krpálek, Pavel (advisor) ; Masaříková, Kateřina (referee)
This bachelor thesis deals with different methods of implementation of financial literacy to secondary schools in the Czech Republic. The theoretical part was developed on the basis of the research of available resources and describes the curriculum from the highest level -- the National Strategy for Financial Education, to school educational programs. It is followed by the description of didactic system adapted to financial and economic education. The analysis and the identification of content of financial literacy across three national curricula were conducted in the practical part after stating the problem, the hypotheses and the research methodology. The second tool of the research -- the questionnaire, was aimed to identify the way of implementation of financial literacy to specific secondary schools and mainly to state the main differences and similarities in the use of didactical and teaching means from the type of school and regional perspective and to complete the overall view on implementation. The summary and evaluation of the information were accomplished at the end of the work.
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The financial analysis of HOCHTIEF CZ, a. s.
Bílek, Jan ; Štamfestová, Petra (advisor) ; Jandová, Lenka (referee)
The aim of this Bachelor's Thesis is a financial analysis of the company HOCHTIEF CZ a. s. between years 2009 -- 2013. The Bachelor's Thesis is divided into two main parts, namely into the methodological part and the practical part. The methodological part is focused on the outline important terms, financial indicators, models and related rules. On the contrary, the practical part uses the individual components of the methodological part that are thoroughly analyzed and interpreted by the author. Specifically, the practical part is mainly concentrated on the analysis of absolute indicators, financial ratios, net working capital, the calculation of economic value added and application bankruptcy model. In order to evaluate the possibility of bankruptcy of the company was chosen the Z -- score formula for predicting bankruptcy by Edward Altman. The conclusion highlights the most important facts, the strenghts and weaknesses of the company and the evaluation of financial health. The author also adds created recommendations for company management and personal prediction about the situation in the construction industry in the near future.
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Analysis of the segment of LOHAS consumers in the Czech market
JANDOVÁ, Lucie
This final thesis deals with an analysis of segment of LOHAS (Lifestyles of Health and Sustainability) consumers on the Czech market. It investigates the existence of the consumer life style LOHAS, specifically in the South Bohemian region, which has been confirmed. Further it focuses on the main characteristic features which are typical for this segment. One of them primarily is the focus on proven brands, quality, design, smaller packaging of the products and responsible production of products preferably by local producers. It also addresses the fact the ?Lohasians? live in the area of the south Bohemia, they prefer foodstuffs/drinks based on natural sources and energetic efficient electrical devices. They think in an ecological and modern way, they like walking and while travelling they like not only having fun and enjoy adventure but they also like nature and its protection. At the same time the thesis provides information the south Bohemian followers of LOHAS are still influenced by price, marketing and sudden impulses. They don?t tend to use e.g. solar panels or hybrid cars either. It explains as well that it?s the consumers in the first place who are numerously represented in the age category over 56 years. Finally it deals with recommendations which the producers should follow if they wish this segment of consumers with large potential to be addressed.
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Consumer Behaviour Analysis in the field of Fair Trade products
JANDOVÁ, Lucie
The topic of this bachelor thesis is analysis of consumer behaviour in the field of Fair Trade products in the Czech Republic. It investigates the extent of awareness of consumers about Fair Trade products and analyzes purchase behaviour in this area of Supply which is dependant on the age of consumers. Younger generation is more aware of such designated products, however, doesn{\crq}t buy them up to such extent like the elder generation. Further it strives to point at the fact that consumers are not sufficiently informed about Fair Trade and about its goals. Therefore products are not being bought in such extent. At the same time the thesis brings information that Fair Trade products are bought namely due to help to other people. It also solves type questions: "What products are bought the most?", "Where products are bought the most?" or "Are the consumers satisfied with them?". Finally the thesis deals with suggestions for improvement of current status which dominates in the Czech Republic.
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