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The Use of Foreign Languagues in Advertising and its Influence on Advertising Message Perception
Dvořák, Dominik ; Klabíková Rábová, Tereza (advisor) ; Schneiderová, Soňa (referee)
DVOŘÁK, Dominik. Použití cizích jazyků v reklamní komunikaci a jejich vliv na percepci reklamního sdělení. Praha, 2019. 45 s. Bakalářská práce (Bc). Univerzita Karlova, Fakulta sociálních věd, Institut komunikačních studií a žurnalistiky Katedra marketingové komunikace a PR. Vedoucí diplomové práce PhDr. Tereza Klabíková Rábová, Ph.D. Abstract The thesis explores the use of foreign languages in advertising communication and its influence on advertising message perception. It investigates the question if it's beneficial to borrow words and phrases from foreign languages or whether it's more effective to use solely the native language. In the theoretical part the author shows the historical, linguistic and socio-psychological context of commercial language code-mixing. In the practical part he introduces the qualitative research method of the focus group using 6 pairs of advertisement visuals, containing both the original foreign version and a version entirely adapted to the Czech language. It turns out that the customer's interest in the product can be increased if the foreign language application is aligned with the entire positioning of the product or brand. Its use can give the product a certain feel of uniqueness or exclusiveness. Contrarily, an isolated use of a foreign word without any context of a...
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The school-play center as an important institution for leisure time of schoolchildren as seen by its educators
Válková, Lenka ; Šťastný, Vít (advisor) ; Dvořák, Dominik (referee)
This dissertation deals with the topic of after-school care facilities. It develops a profound description of the functions of the after-school care facilities in all aspects of their activities. The after-school facilities are included amongst school institutions; they are one of the most important organisations when it comes to the free time of children from the first school. Despite that, they have not been given much attention. This dissertation brings, in its theoretical part, the basic information about the environment and function of the after-school care facilities, the personality of their educators but it also characterises the children from the first school for whom the facilities are intended. In the practical part, it expounds the environment of the after-school care facilities in the deep description of their organisational matters and activities. It also brings the analysis of the main benefits for children and seeks to find the possibilities of improvement of the functions of the after-school care facilities from the points of views of the educators working there. This dissertation also brings the opinions of the educators; it shows which activities they think are the most popular amongst children. A significant part of the practical part deals with individual activities; organised...
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The analysis of bobsledder's two-year training preparation cycle
Dvořák, Dominik ; Hojka, Vladimír (advisor) ; Červinka, Pavel (referee)
Title: The analysis of bobsledder's two-year training preparation cycle. Objectives: The aim of this bachelor thesis is the analysis and evaluation of the performance development during the two-year training cycle in bobsleigh sport. The thesis evaluates general and specific training indicators based on completed training of a bobsledder. It depicts the influence of specific training indicators on performance in both 2-men and 4-men bobsleigh starts. Methods: The thesis analyses the training diary which covers two years of preparation, including several general and specific training indicators which are selected and further evaluated. The general training indicators include the amount of training days and individual training units, the total workout time and the time spent on regeneration. Specific training indicators include factors primarily affecting bobsleigh starts. Individual specific training indicators are evaluated on the basis of their level of intensity and their overall classification into the corresponding period of the annual training cycle. Results: The reason of the performance enhancement of the bobsledder was mainly the higher amount of training completed among specific training indicators. The main training goal was the increase of the strength. This increase before the 2017/18...
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Attitudes to Society and School of Students in Secondary Vocational Schools
Bederka, Tomáš ; Dvořák, Dominik (advisor) ; Straková, Jana (referee)
The thesis focuses on the issue of civic attitudes adopted by students of vocational schools. The author presents an overview of previous Czech research which shows that students of vocational schools are placed at the bottom of international surveys inquiring civic and political knowledge. Moreover, the results reveal that the students of vocational schools express their support for democracy as a way of government the least. The goal of the thesis is to describe civic and political opinions of concrete students and show who influences them and how. It is designed as a multiple case study. Six students of vocational schools from Prague, a smaller town and a village in Central Bohemian Region were chosen to participate in the study. The core of the work is the description of the individual cases in a detailed context including their family, community, school and friends. The findings indicate that the studied students are usually not interested in politics. Their political beliefs are heavily formed by their family and peers. School as an institution does not have any influence, not even through civic education which is compulsory during the first years of high school education. It is most of all caused by fewer opportunities for an open discussion about basic topics in classes. Media have only...
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Pupils' school mobility in a large city comprehensive school
Štiková, Štěpánka ; Dvořák, Dominik (advisor) ; Vyhnálek, Jan (referee)
TITLE: Pupils' school mobility in a large city comprehensive school AUTHOR: Bc. Štěpánka Štiková DEPARTMENT: Institute for Research and Development of Education SUPERVISOR: RNDr. Dominik Dvořák, Ph.D. ABSTRACT: Pupil mobility is a serious phenomenon, which has not - at least in the context of Czech education system - enjoyed too much academic attention in terms of dedicated research. Premises of both the master thesis as well as those of pertinent research are following: The phenomenon of pupil mobility is considered in a case of a metropolitan elementary school, analyzing individual embedded cases of pupil mobility which occurred there within a defined monitoring period. A framework of the thesis is set by means of describing demographic and social context in the above school. Each individual pupil mobility case is described, its root cause is analyzed, and its impact on the respective class (student body) is examined by means of interviewing involved stakeholders. The goal of this research is to establish root causes as well as main impact categories of pupil mobility within a metropolitan elementary school context. Gathered data is processed and by means cross-case analysis method. Following movement was recorded on the lower secondary level of the examined school during the examination period: There...
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Assigning teachers into classrooms in primary school
Nováková, Zuzana ; Dvořák, Dominik (advisor) ; Starý, Karel (referee)
The study is devoted to assigning teachers into classrooms at primary school. Teacher is important player in education. In general awareness is known term "good teacher by lucky chance", but different participants have different image of a good teacher. Requirements from headmaster, founder, colleagues, students and their parents are too demanding. Quality of teaching depends on preparedness and working strain of the teacher. Assigning teachers into classrooms might be one of the deciding factors of working strain. There are more possible systems of assigning teachers - looping (teacher remaining with a group of students for multiple academic years), stable-grade assignment and grade switching. The study is concerned with theoretical anchor for assigning teachers into classrooms at primary school especially for looping. There is lack of specialized literature about looping (Czech and international as well). The research indicates that there are benefits of looping and advancing a teacher from one grade level to the next along with his or her class. Another part of this study are outcomes of case study of one primary school. In this qualitative study research interviews with present and past headmaster, teachers, students and their parents were performed. Respondents talked about the advantages of...
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Bilingual classes on primary level from the perspective of educational equity. Case studies.
Smith Slámová, Radka ; Straková, Jana (advisor) ; Dvořák, Dominik (referee)
The diploma thesis compares learning conditions in bilingual and regular classrooms in two primary schools from the perspective of educational equity. The first chapter summarizes available information on bilingual classes in the Czech public school system (their prevalence, licensing conditions, and financing). The second chapter describes tracking in the Czech basic school system and its implications for educational inequity. The final chapter of the theoretical part describes the main school factors influencing student achievement in the Czech Republic and abroad. The empirical part presents case studies of two public schools that run a CLIL class. The schools differ in terms of the administrator of the bilingual class, target language, location, and financing of the class. The research compares regular and CLIL classes at each school with regards to admission procedures, pupil characteristics, learning conditions, teacher expectations, teaching methods, and other aspects influencing student achievement. The results reveal that bilingual and regular classes at both schools differ most in terms of socioeconomic compositition and student achievement, giving the pupils of bilingual classes an unfair advantage. However, the classes also differ in other aspects, of which the significance to parents...
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Children's Understanding of Selected History Topics in Primary School
Bílá, Lucie ; Dvořák, Dominik (advisor) ; Dvořáková, Michaela (referee)
netradiční způsob jeho výuky na prvním stupni základní školy. K tomu účelu také mapuje dětská pojetí historického tématu a jejich porozumění společnosti během zmíněné doby. úvodu práce popisuje vývoj přístupů k vyučování historie, psychologické aspekty dětského současné historické literatuře představováno období komunismu na české vesnici. Výzkumná část obsa příslušného učiva v učebnicích vlastivědy, analýzu vybrané literatury pro děti a mládež (jak dobové, tak současné) a vlastní výzkum, který byl proveden metodou "design research". V práci je popsán proces vytváření vyučovací hodiny založené na literatuře pro děti mládež a tvorby komiksu. Jako diagnostická metoda pro zjišťování žákovských pojetí po výuce byl vybrán skupinový rozhovor se žáky. Práce uvádí výsledky analýzy vybraného vzorku pořízených rozhovorů. Pro hlubší pochopení problematiky dětských pojetí historických událostí bude potřeba dalších výzkumů. KLÍČOVÁ SLOVA společenskovědní vzdělávání, historie, primární škola, komunismus, učebnice, dětská porozumění společnosti
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Primary school curriculum enrichment in the subject area of science
Fischerová, Zuzana ; Dvořák, Dominik (advisor) ; Simonová, Jaroslava (referee)
The results of the international study TIMSS (The Trends in International Mathematics and Science Study) raise concerns that Czech primary pupils fall behind in some content domains of science (namely the physical sciences) and in some skills (experimental skills). This thesis compares the Czech curriculum with the current international trends in the science education and shows that above mentioned topics/skills are not sufficiently covered in the official curriculum. The second part of the thesis describes a case study of a relatively successful implementation of innovative science lessons focused on these skills in three primary classrooms of a Czech school. The concepts of inquiry-based learning, theory of learning materials and lesson study method are the main components of the theoretical and conceptual background of the study. When comparing the Czech curriculum (official documents and textbooks used in school) and school curricular plans with the TIMSS framework, it emerges that both the national curricular framework and the school curriculum do not cover some of those upper mentioned. Based on these findings, a lesson plan introducing some of the missing areas and task types was developed and tested in a particular school. The qualitative research desigh of case study with embedded...
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Case study of the rural basic school
Zelenková, Blanka ; Dvořák, Dominik (advisor) ; Simonová, Jaroslava (referee)
The aim of this master's thesis is to demonstrate the relationship between the behaviour and the organisation of a middle- sized village combined primary and lower secondary school and the choices parents make. This study deals with the development of school strategy in dependency of external and internal conditions. The second main topic of the study are the transfer of the pupils to and from the school, the parents' decision behind the transfers and pupils' experiences. The theoretic part explains concept of the school as an organisation and an institution. It is outlined a brief review of the Czech literature on studied topic. The empirical part of the thesis is a qualitative case study of one school based on analysis of municipal dates, school documentation and interviews with school employees, parents and pupils. Seven embedded cases of pupils of the school are described. They are pupils coming out of the catchment area or transferring from other schools. The thesis describes the similarities and differences among the described cases of pupils a draws some lessons for the school leadership.
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