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Czech and Dutch Audience and Their Perception of Enviromental Issues on the Example of the Big Bang Theory Series
Homolková, Lenka ; Reifová, Irena (advisor) ; Štoll, Martin (referee)
In this work, I focus on the propagation of environmental issues through sitcom and comparison of the perception of these topics by Czech and Dutch audiences. I report on the results of focus group research of the American show The Big Bang Theory (2007-2019), from which artefacts were pre-selected with the assistance of thematic analysis. These findings suggest different perception of the environmental contents included in the researched series, the same as the varying perception of hypothetical promotion of the environmental issues in the future series. Generally speaking, the global sample perceives the promotion of environmental issues in popular media positively, though the degree and the form of the accepted usage of these topics vary. Czech audiences perceive the topics more negatively than the Dutch audience, showing a lower sensitivity threshold for a possible attack on their own opinions and identity. The most significant differences were observed in the perception of the concept of nature, the person interested in the environment, and the individual impact on the improvement/deterioration of the environment. A suitable tool for communicating environmental issues in the sitcom is corrective irony (allowing to emphasize the contrast between environmental awareness and personal actions to...
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The Portrayal of Women in Czech Film in Times of Dictatorship
Havlíčková, Michaela ; Bednařík, Petr (advisor) ; Štoll, Martin (referee)
The thesis about The Portrayal of Women in Czech Film in Times of Dictatorship is examining the female characters in the movies influenced by nazi and communist propaganda. The main objective is to find out the similarities and differences that are typical for the Czech movies of those times. In the case of the movies influenced by communist propaganda and ideology, this thesis is examining those made in the period between 1948-1956. In order to analyse female characters, 15 movies were chosen for this task after making sure they fulfill the condition of woman playing the main of one of the main roles. The theoretical part of this work is dedicated to the anchoring of the topic, therefore there are sections about propaganda, nazi and communist propaganda, development of Czech cinematography and the role of women in nazi and communist ideology. For the purposes of analyses in practical part of the thesis, I use Jens' Eder model - The Clock of Character.
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Kancelář Blaník: Political satire as a mirror of real politics
Jirouschková, Karolína ; Novotný, David Jan (advisor) ; Štoll, Martin (referee)
Diploma thesis "Kancelář Blaník: Politická satira jako zrcadlo skutečné politiky" aims to discover what image of politics the satirical series "Kancelář Blaník" presents to the audience and how it achieves it. After the necessary theoretical anchoring of the researched issue follows a practical analysis of the series, which focuses on the characteristics of main and secondary characters, objects of satire and dramaturgical structure of episodes and the whole series. The final part of this thesis also describes the movie "Prezident Blaník", which follows the series and shows the differences in the processing of one theme in different formats.
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The evolution of interactive television in the United Kingdom
Opluštil, Ondřej ; Štoll, Martin (advisor) ; Kruml, Milan (referee)
This thesis describes the phenomena of interactive television, focusing on the development of this technology in the United Kingdom which is considered the country with the largest development of this technology. The thesis starts by defining interactive television as such, dividing it into three main categories. Aside of that a short overview of the evolution of television broadcasting in the United Kingdom is presented, and the term Convergence is explained as it is a crucial one for many of the interactive applications. The second part consists of a case study of evolution of interactive television in the United Kingdom. As it tries to answer the main research question - which technological phases must have happened in the transition from linear to interactive television - the thesis divides interactive television into five main phases. The first phase occurs in the analogue broadcasting era, with Teletext as the first instance of "on demand", and first instance of convergence by using telephone. The second phase starts around 1998 with the start of digitalisation. The new technology allows the providers to launch several new forms of interactivity, such as the walled garden, first applications and others. The third phase, starting around 2002 can be seen as the acceptance of interactivity as a...
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The Analysis of Marketing Communication of the International Film Festival Karlovy Vary in the Year 2006, 2010 and 2016 and Their Comparison
Marešová, Markéta ; Halada, Jan (advisor) ; Štoll, Martin (referee)
This bachelor thesis pursues the analysis of the promotion of the Karlovy Vary International Film Festival in the years 2006, 2010 and 2016 and by mutual comparison of marketing communication in the given years. In the first part of the thesis, the author focuses on defining the basic terms that are crucial for the work, especially the concepts of art and film marketing. The author also focuses on the important tools of these marketing sphere - the film poster and trailer which are essential for the practical part of this thesis. The next part of the thesis deals with film festival in Karlovy Vary itself, the author describes the beginning and brief history of the festival and the main events that influence the festival to these days. Furthermore, the thesis also discusses the marketing mix in the theoretical concept, then author transfers these concepts into the context of the festival. The main part of the thesis deals with the analysis of festival communication in individual years. In this part, the author first deals with the festival's communication in general, then discusses individual festival trailers and posters in detail. Communication activities on the Internet and on social media in the years are also discussed in this part of the thesis. The last chapter is a comparison of individual...
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Digital Storytelling with the Emphasis on Interactie Narrative
Connelly Kohutová, Radka ; Kraus, Jiří (advisor) ; Štoll, Martin (referee) ; Sládek, Ondřej (referee)
New media have become an essential element of our everyday lives. They are also a platform for digital art. Through them, readers can encounter so-called 'electronic literature' as a developing cultural form, allowing to some extent, the the mutual influencing of media and genres. Firstly, all electronic literature needs to be consistently differentiated from electronic books, similarly the conversion of classical, analogue works into a digital form. This thesis deals with the definition of this specific area of literature, its reflection, including its historical anchoring. This work is necessarily based on an interdisciplinary approach, it draws on concepts from literary theory, however electronic literature cannot be viewed through its paradigms alone, as traditional definition frameworks and concepts cannot be fully applied in the new media environment. There is also emphasis upon media studies' theory, specifically studies of new media. Concurrently, the work deals with a specific form of narrative, the so- called 'interactive narrative', which is not found solely in the works of electronic literature, but it also has a wide scope. The final section presents the results of the author's research focused on readers' response to selected works of electronic literature with an interactive...
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The Problems of Visual Content on Social Networks: An Analysis of User Filters Implemented on Instagram
Huněk, Filip ; Láb, Filip (advisor) ; Štoll, Martin (referee) ; Silverio, Robert (referee)
Bibliographical Reference Hunek, F. (2019). The problems of visual content on social networks: An analysis of user filters implemented on Instagram. Prague, 2019. p. 123. Dissertation thesis (Ph.D.) Charles University in Prague, Faculty of Social Sciences, Institute of Communication Studies and Journalism. Lecturer: Doc. Mgr. et MgA. Filip Lab, Ph.D. Abstract In this dissertation, I am mainly focusing on photographic social network Instagram. It is the photograph that plays a crucial role in shaping the awareness of one's own identity and belonging to a community. Through photographs, on the one hand, we perceive the world and store our individual (Van Dijck, 2005) as well as our collective memory (Pink, 2011). On the other hand, photographs serve as a means of self-expression (Tinkler, 2008). Moreover, today's time is greatly fragmented, discontinuous, and episodic, which, on the other hand, leads human individuals to constantly legitimize themselves as unique and authentic individuals (Bauman, 2002). Furthermore, this constant communication via photographs requires a continual adaptation to the media messages, which puts an increased emphasis on visual communication as a field of social sciences, tightly connected to media studies. In short, the main goal of this dissertation is to introduce an analysis...
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Comparison of changes in content of weekly Czechoslovakian television schedule magazine between years 1989 and 1990
Bednařík Štefl, Aneta ; Štoll, Martin (advisor) ; Bednařík, Petr (referee)
This thesis compares two selected editions of a programme journal Czechoslovakian Television Weekly, specifically years 1989 and 1990. This journal had been issued between years 1965 and 1990 and used to be one of the main sources of a television programme of the Czechoslovakian Television, which was daily watched in many households. Except for the television programme, the journal also dealt with society-wide questions and this made it even more attractive to readers. As a result there was no shortage of readers, nor viewers of the television. Thanks to the vast popularity among readers as well as a close link to the Czechoslovakian Television, the journal was one of the tools to influence the public opinion. The objective of this thesis is to analyze the level of influence of changing political-economical- social situation in Czechoslovakia to journal editions of years 1989 and 1990. After the theoretical foundations that guide readers to understand examined documents and society-wide circumstances, the thesis identifies sections of the journal that are relevant for the analysis and subsequently in the practical part introduces the analysis of relevant sections of the journal. For each section, there is an analysis of both examined editions of the journal and by comparing them is reached a...
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Launch of the public-service culture channel: Broadcast Analysis of ČT art untill the year 2014
Skalník, Jan ; Bednařík, Petr (advisor) ; Štoll, Martin (referee)
Diploma thesis "Launch of the public-service culture channel: Broadcast analysis of ČT art until the year 2014" describes the origin and development of the channel ČT art, including an analysis of how it influenced the transformation of ČT2. This thesis, therefore, includes the programme composition of both channels monitoring the period from autumn 2013 to autumn 2014, as well as the programme composition of ČT2 from autumn 2012. This allows us to evaluate how ČT2 attended to cultural broadcasting before the launch of the new and thematically specialized channel ČT art. Moreover, the thesis tries to point out the trends taking place in television broadcasting such as digitalization, fragmentation of TV audiences and media convergence. These trends are illustrated by using specific examples from the Czech Television, as well as the theoretical foundation. The theoretical part of the thesis focuses on describing public-service media, services they provide and their roles in fulfilling the cultural needs of society. In addition, it also draws attention to examples of culturally oriented channels within Europe. The results of the analysis of programme schemes of both channels are complemented by findings from interviews with the leading employees of the Czech Television, which were not aimed to focus...
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