Original title: Analýza marketingové komunikace Mezinárodního filmového festivalu Karlovy Vary v roce 2006, 2010 a 2016 a jejich vzájemné porovnání
Translated title: The Analysis of Marketing Communication of the International Film Festival Karlovy Vary in the Year 2006, 2010 and 2016 and Their Comparison
Authors: Marešová, Markéta ; Halada, Jan (advisor) ; Štoll, Martin (referee)
Document type: Bachelor's theses
Year: 2019
Language: cze
Abstract: [cze] [eng]

Keywords: advertising; analysis; film festival; KVIFF; marketing communication; promotion; analýza; filmový festival; KVIFF; marketingová komunikace; MFFKV; propagace; reklama

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/107312

Permalink: http://www.nusl.cz/ntk/nusl-397914


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses
 Record created 2019-07-25, last modified 2022-03-04


No fulltext
  • Export as DC, NUŠL, RIS
  • Share