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communication strategy of newly started media projects
Černá, Michaela ; Jirák, Jan (advisor) ; Trampota, Tomáš (referee)
This paper focuses on three new Czech media projects founded in 2014: news web Echo24.cz, a monthly Reporter magazin and a video portal DVTV. More specifically, it describes their creation, which took place as a consequence of the changes in the media market in the Czech Republic in the years 2013-2014. These were mainly changes in ownership structure as Andrej Babis acquired the publishing house Mafra and changes brought about by the crisis of the Czech Television channel. This paper maps out the establishment of new media projects and their positioning in an already competitive environment by observing the communication strategy of these projects. On the basis of predefined criteria it analyses the initial launch campaigns, the means used for marketing and the communication with the public during the first year after the projects were launched. This analysis is complemented by interviews with the authors of the projects: Dalibor Balsinek (Echo24.cz), Robert Casensky (Reporter magazin) and Jan Rozkosny (DVTV). On the basis of this analysis a comparison of the projects and their communication strategies is carried out. The obtained results can be useful in further research of the evolution of these media projects.
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Comparison of fertility and yield of Suffolk sheeps in the Czech Republic with some foreign Suffolk sheeps managements
Černá, Michaela ; Kracíková, Olga (advisor) ; Valníčková, Barbora (referee)
Suffolk breed is the English hornless breed which belongs to the breed of meat yield. Typical features are excellent maternal qualities, good milkiness of ewes and fertility, less fertile period (lambing mostly in winter and spring) and good adaptability to different climatic conditions and breeding conditions. The breed is characterized by a black outer coat on the face of the head and lower part of legs, wool is short, white, semi-fine.
Suffolk breed is characterized by high fertility throughout the production period ewes. Season, age, interval among lambing, body weight and body conditions score, nutrition, genetics, breeding and heat stress belong to the factors affecting fertility. When we compare fertility sheep breed Suffolk in the Czech Republic and Slovakia we achieved a higher number of ewes, improved fertility and fertilization. On the contrary, Slovakia has achieved better results in fertility at lambing ewe. It was also achieved in Canada in comparison with our republic.
It is a major prerequisite of the production of heavy great muscled slaughter lambs with very good quality meat at meat production. Meat production is influenced by hormones, nutrition, gender, influence year and month of lambing, ewes age, litter size on the dependent variable. The values are not very different when meat production in Suffolk breed is evaluated in the Czech Republic and Slovakia. In spite of it, the Czech Republic achieves better results in weight of lambs at 100 days and the average daily gain. If we evaluate the difference between meat production in Canada and the Czech Republic in selected parameters such as birth weight of lambs, weight of lambs at 100 days of age and avarage daily gain, Canada clearly has much better results. The main cause is a different type of breed.
Increase fertility and meat production can be achieved mainly by improving reproduction and production indicators.
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Temporary agency work
Černá, Michaela ; Soušková, Milena (advisor) ; Spirit, Michal (referee)
The topic of this diploma thesis is Temporary agency work in the Czech Republic. Diploma thesis is logically divided into two main parts. The first part is predominantly theoretical. Within this topic the basic definitions and its mutual relationship are analyzed in detail. The thesis is mainly focused on analysis of current legislation and its history from 2004 till present. The second part of the diploma thesis is based on the survey published through questionnaire. The questionnaire has logical structure and therefore it is possible to deduce the position and experience of the respondents with the held topic. In conclusion, there are proposals to improve the current regulation of temporary agency work which could contribute to an increase of positive attitudes towards agency employment in the Czech Republic.
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Business and cultural particularities of Montenegro
Černá, Michaela ; Gullová, Soňa (advisor) ; Klosová, Anna (referee)
The aim of this thesis is to analyse business and cultural particularities of Montenegro. The thesis is divided into four chapters. The first chapter provides basic information about Montegro, completely, from natural conditions to characteristics of Montenegrin economy. The second chapter describes cultural specifics and particularities of etiquette of Montenegro. The third chapter is concerned with business specifics. The last chapter puts brain to business and diplomatic relations between Czech republic and Montenegro.
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Ziskovost zakázek ve firmě Dalkia Česká republika a.s. -- Divize Praha
Vatolinová, Darja ; Krause, Josef (advisor) ; Černá, Michaela (referee)
The objective of this thesis is to describe an operative controlling in the division, reveal its deficiencies in margin recording and propose improvements to the system. Further, to calculate the amount of administrative expenses of the division in years 2006 -- 2008 (including the plan for 2009) and evaluate its progression regarding the incomes. The thesis is divided into two parts- The first part forms a theoretic basis in the area of price splitting, calculation and operative controlling. The second part is focused on actual problems in operative controlling of Dalkia Česká Republika, a.s. -- Divize Praha.
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The protection of property rights in the Czech Republic: public judicial system versus private alternatives
Černá, Michaela ; Šíma, Josef (advisor) ; Munzi, Tomáš (referee)
This diploma thesis focuses on relation between state and private system of debt collection. The first part of this paper briefly describes traditional role of the government in general and deals with question if it is possible to establish competition into the justice. The second part describes and analyzes four different systems of debt collection in the Czech Republic -- execution procedure by public judicial system, by judicial officer (for-profit alternative), by arbitration court and by collection agency. In this part there are also described mechanisms of how four different systems work. The analysis of efficiency of four systems arises from comparison different motivation and mechanism used by representatives of systems. The aim of this paper is to monitor present condition in the market of debt collection in the Czech Republic and to demonstrate if the protection of property rights changed by the entrance of non-state alternatives.
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