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Financial Analysis of Nike Inc.
Havlytska, Viktoriia ; Procházka, Petr (advisor) ; Čermák, Michal (referee)
This diploma thesis examines the topic "Financial Analysis of Nike, Inc.".
The goal of this bachelor thesis is to analyze and evaluate financial situation of one of the best sports brands, multinational company Nike, Inc.
The thesis is divided into two parts. Firstly, the theoretical section introduces and defines basic terms about financial analysis and its objectives as well as explanation of horizontal and vertical analysis. Afterwards, fundamental and technical analyses are explained.
The second, practical section evaluates results based on fundamental and technical analysis, gain by data mining method. Graphics and diagrams are used to visualize and demonstrate changes in main activities of financial statements. The aim of this section is firstly to evaluate strengths and weaknesses of company and if it is reasonable to invest in its stocks.
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Online Marketing Tools
Čermák, Michal ; Pilař, Ladislav (advisor) ; Tereza, Tereza (referee)
This master's thesis deals with online marketing tools of the chosen company Makro Cash & Carry ČR. The aim of this thesis is to analyse the current online marketing tools, to point out the weak points and to propose recommendations leading to more effective internet marketing.
The theoretical part focuses on online marketing as itself, from search engine optimisation to PPC advertising systems. Importance is also placed on new trends in online marketing, such as social networking and other forms of sales promotion. Final chapter is dedicated to measurability of results from analytical tools for tracking campaigns.
The practical part analyses the online marketing tools of the chosen company and submit recommendations from it.
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GPU Image Processing Library
Čermák, Michal ; Španěl, Michal (referee) ; Smrž, Pavel (advisor)
This work is concerned with architecture of recent Nvidia graphics cards and application programming interface CUDA. That is used to create accelerated image processing library. It place emphasis on testing performance gain compassion with high optimized and used OpenCv library.
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Concept of "the End of Art" in Arthur C. Danto´s Philosophy
ČERMÁK, Michal
The objective of this thesis is to introduce the opinions and arguments of Arthur C. Danto, American philosopher, art critic and aesthetician. Major emphasis will be placed on his most famous essays 'Artworld' and 'The End of Art', their interdependence and importance in the philosophy of art in the late 20th century. The end of the thesis will be dedicated to alternative view of one of Danto's critics, German aesthetician Martin Seel.
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The building-up of the R35 highway between Vysoké Mýto and Staré Město
Čermák, Michal ; Šauer, Petr (advisor) ; Hadrabová, Alena (referee)
The thesis is concentrated on the analysis of the decision - making process. Concretely in the case of building-up of R35 highway. The analysis describes landscape planing process, strategic environmental assessment process, environmental impact assessment process, planing inquiry and buliding control. I'm trying to find optimum alternate of building-up of the highway as a combination of economic,environmental,technological and social point of view.
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