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Social Network Facebook in News: Comparisiion of Space Dedicated to Social Network Facebook ads its Content in Czech Media in the Years 2009 and 2011
Bezdíčková, Andrea ; Trunečková, Ludmila (advisor) ; Švelch, Jaroslav (referee)
Diploma thesis "Social Network Facebook in News: Comparison of Space Dedicated to Social Network Facebook and its Content in Czech Media in the Years 2009 and 2011", is dedicated to the way of use and citation of social network Facebook in the selected news media. The paper summarizes the establishment and strengthening of online media, particularly the phenomenon of social networks on the example of social network Facebook, and their influence on the transformation of the media sector, news values and new resources. In analyzing the texts containing the word Facebook in selected periods of 2009 and 2011 the thesis compares the frequency of posts mentioning the term Facebook in the dailies Blesk, Hospodářské noviny and MF Dnes and on the news sites Aktuálně.cz and iDNES.cz. According to the results of the analysis thesis describes the work and changes of work with social network Facebook in the Czech media, including its use as a news source, it evaluates the change of Facebook's status in society Facebook and it mentions the relationship between the posts containing reference to the Facebook and news values. Survey conducted by agency My.cz focused on Czech journalists' approach to social networks including practical use of social networks as news sources is part of the diploma thesis.
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Media literacy of high school students in the field of social networks
Duben, Otakar ; Wolák, Radim (advisor) ; Švelch, Jaroslav (referee)
Bibliografický záznam DUBEN, Otakar. Mediální gramotnost studentů gymnázií v oblasti sociálních sítí. Praha, 2012. XX s. Diplomová práce (Mgr.) Univerzita Karlova, Fakulta sociálních věd, Institut komunikačních studií a žurnalistiky. Katedra mediálních studií. Vedoucí diplomové práce Mgr. Radim Wolák. Abstract Thesis "Media literacy of high school students in the field of social networks" focuses on the analysis of media literacy of students from first three years of high school. It aims to define the knowledge this social group needs for safe and conscious use of social networks. For treatment of the theme was used qualitative analysis with focus groups and subsequent quantitative research on a sample of 220 students in one high school in Prague. In this thesis are described analyzed patterns of teenagers in virtual milieu and the most common mistakes they commited within using this fast- growing media platform. This thesis also focuses on topics closely linked with media literacy on social network. It means the use of social networks as a reliable sources of information, secure communication tools and leisure activities as well. It doesn't omit clarification of frequent adverse events associated with the development of social networks. A separate chapter is devoted to the history of social networks and...
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Bilingualism on Social Networks: The Use of Czech, English and other languages among Czech users of Facebook
Pilzová, Zuzana ; Švelch, Jaroslav (advisor) ; Jirák, Jan (referee)
The main goal of this thesis is to find and describe the evidence of bilingual communication of English language among Czech users of the social network Facebook. A qualitative method of both text document and semi-structured interviews with six active users was used to describe the type of bilingualism which occurs in the social media environment, in what situations and what is the user's motivation behind it. Therefore the main theoretical approaches I focus on are bilingualism and its place in the Czech Republic and the role of the English language in this socio-culture context. Furthermore I study the communication in an online environment: what are the specifications and what role does the CMC (computer-mediated-communication) play in relationship of the language and the user. Finally, I search for previous studies in the field of online bilingualism, social media preferably. The results show not only the Czech users are well situated within the discourse of English as (online) lingua franca, moreover they seem to be very active in self-imposed code-switching into the English language. The data acquired through the interviews helped to identify bilingualism occurs on both levels of code-switching and code-mixing. Additionally, Anglicism's in the Czech language were reported widely.
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Comparasion of foreigennews service of selected czech news websites
Strolená, Lucie ; Trunečková, Ludmila (advisor) ; Švelch, Jaroslav (referee)
Bachelor thesis "Comparison of foreign news service of selected czech news websites" deals with foreign news of online media portals iDnes, Aktualne and Novinky. The aim of this thesis is to identify which of these three news websites provides the best quality of the news. The thesis focuses on the diversity as one of the possible indicators of quality of journalism. Specifically, it focuses on diversity of sources, diversity of topics, geographic diversity and the content uniqueness. The level of diversity for the first three categories is established with help of an index called Herfindahl. Consequently, its level is compared within the analyzed media. Particular interest is put on the used sources of the news. The thesis among others concentrate on how often the media quote Czech news agency, foreign news agencies and other media. At the end the comparison of analyzed online media portals is made and it is determined which of them provides the most diverse news.
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Qualitative analysis of Internet chain letter phenomenon
Kozlová, Dana ; Švelch, Jaroslav (advisor) ; Kubíčková, Vladimíra (referee)
Chain letters and e-mails are a form of secondary orality. This work determines chain letters as a type of media and looks for message spreadability. The work discusses chain letters spreadability in terms of memetic theory. And looks for fairy tales motifs. The typology is made from chain letters collected from public databases and those forwarded via e-mails and social networks. It is made by form, theme and origin resulting in at least 9 forms and 17 functions. In various forms and functions their usual characteristics and differences are demonstrated . The order by origin explains some differences in the translated messages. It looks for specifics in Czech messages such as racist themes. From structured interviews the criteria of how recipients divide their chain letters and how they select their recipients was discovered. The work refutes the hypothesis that chain letters are spread only among homogeneous groups. In addition, it verifies that the circulating e-mails do not spread easily just because of effortless forwarding. According to the interviews, the main motive for forwarding is the supposedly positive reaction from the recipient.
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New internet humours
Tomášová, Lucia ; Švelch, Jaroslav (advisor) ; Kruml, Milan (referee)
Subject of this thesis is a phenomenon of a new digital world - internet memes. These are concept spreading from one user to another through new media. As a source of memes serves for this work the club New Internet Humours from discussion forum nyx, we introduce on a few selected examples the main differencies between memes and traditional approach to humour, perhaps even to communication in general.
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Comics Rychlé šípy in Mladý hlasatel and active audience
Mamulová, Martina ; Švelch, Jaroslav (advisor) ; Suk, Pavel (referee)
Diploma thesis "Readers of Rychlé šípy comics and Mladý hlasatel reader's clubs as an active audience" deals with a confrontation of modern theories of the active audience and reconstruction of active fans of comics Rychlé šípy which was published in th Mladý hlasatel magazine. Theoretical part of this paper characterize this magazine for children and its time context. I focused on a development of passive and active audience concepts. There are also introduced modern approaches to active audiences like produsage, collective intelligence and transmedia storytelling which are compared in the practical part of this work with the reconstructed activity of Mladý hlasatel readers. The target is to find the common features of this moderrn approaches in their activity. I also described the audience of the Mladý hlasatel in details and its types of activity. The very last part of this thesis is dedicated to Henry Jenkins' "fandom" as it was described in his piece Textual Poachers. I was able to find there many of the similar features of Jenkins' fan and fan of Rychlé šípy, although the Jenkins' book was published in 1992 and Mladý hlasatel in the thirties of twentieth century. My conclusion is that modern theories such as produsage, collective intelligence and transmedia stotelling do fit in many ways to...
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Facebook
Jůnová, Jana ; Švelch, Jaroslav (advisor) ; Vochocová, Lenka (referee)
The theme of this thesis is to assess the behavior while using the public communication network Facebook. The number of users of social networks increases, as well as number of photographs, videos and other input that is stored on the Internet. Particularly, young people try to maintain or further develop their contacts by this way. Perhaps it is a new type of social convergence, which is more or less based on voyeurism, or just an expression of self- realization. In any case this behavior impacts shaping the social relationships of networking users and their free time in a real life. Through a research of Facebook users, this work is looking for uncovering the thinking process of people when publishing private matters via the Internet. Its main goal is to explore the usage of Facebook, depending on the knowledge of its surround. First of all, it is interested in users' network settings experience. Because the adjustment of Privacy Policy may prevent risk of misuse of the social networking, which may lead to disruption of the privacy of all users involved. The main question of the thesis is to what extent the users are aware of the interaction of the environment that is "watching" them. Basicly, when talking about this topic, the most important question is notifying the process of blurring the...
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Social and cultural status digital entertainment
Vnouček, Petr ; Švelch, Jaroslav (advisor) ; Nečas, Vlastimil (referee)
This work uncovers perceptions of the Czech society concerning cultural and social role of a digital entertainment (computer games and videogames) as a relatively new interactive media form. The author tries to verify validity of a presumption that the digital entertainment is an object of a cultural stigma that was formed by combination of various factors which are closely specified in the work. According to the author, present perception of the digital entertaiment in society is formed by a media panic that repeated itself regularly in the course of history. Amongst other significant determinants one can find certain stereotypical viewes, efforts of a ruling class to sustain status quo and struggle of various social groups over cultural dominance which leads to hierarchization of cultural tastes. Suggested cultural stigmatisation of the digital entertainment probably leads to a social stigmatisation of players, who submit to social pressures and often adapt their behaviour to general tastes. Essential part of the work is formed by a research based on qualitative and quantitative data collected from teachers and gymnasium (high schools) and elementary school students. The research supports a presumption that the negative view on the digital entertainment is subject to specific generational...
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