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The Proposal of Company Marketing Mix
Čížek, Tomáš ; Horák, Ondřej (referee) ; Novák, Petr (advisor)
This bachelor thesis deals with the analysis of company's current state. For this state's detection a marketing mix analysis and an outside and inside analysis were used. The design suggests a solution for sale increase, competitivness and new customers acquirement.
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Manager for Desk Games with Parallel Tournament Playing
Čížek, Tomáš ; Snášelová, Petra (referee) ; Rozman, Jaroslav (advisor)
The theme of this work is to design and realize an application for organizing classic board game tournaments played by computer programs. The application is based on already existing Manager of board games and extends it, so there is a possibility of parallel playing games within the tournament, among other things. At the beginning I describe existing Manger of board games. Subsequently, I focus on theory of programing parallel and portable applications. The rest of the text summarizes the design and implementation of the target application.
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Football Event Recognition for Spatiotemporal Data of Gaming Objects
Čížek, Tomáš ; Bartík, Vladimír (referee) ; Rychlý, Marek (advisor)
This diploma thesis deals with automatic soccer event detection . Its goal is to introduce reader to this issue , discuss possible ways of solution of this task and then implement event detection . This work aims at event recognition using spatio - temporal data of gaming objects . Introduced way of dealing with event detection lies in its converting to sequence labeling task . Then such task is solved using LSTM recurrent neural networks . Lastly , result of sequence labeling is interpreted as detected events . Library for event detection has been created as the output of this work . This library allow user to experiment with different variants how to formulate event detection as sequence labeling task .
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Seasonal dynamics and winter survival mechanisms of Conjugatophyceae (Zygnnematophycaea)
Čížek, Tomáš ; Pichrtová, Martina (advisor) ; Šťastný, Jan (referee)
This paper summarizes the knowledge on seasonal dynamics of selected genera of Zygnematophyceae. During the year, organisms are exposed to different conditions, especially in winter they have to withstand increased stress. The seasonal changes of conditions is reflected by species composition, total algal biomass and occurrence of different life cycle stages. This work focuses on the mechanisms that different species of Zygnematophyceae use to survive cold and frost stresses. These mechanisms include the formation of specialized cells - zygospores, survival in modified vegetative stages and avoidance strategies. Their occurrence varies with latitude and altitude. The seasonality of individual species may play a role in biomonitoring. Keywords: biomonitoring, pre-akinetes, seasonality, stress adaptation, Zygnematophyceae, zygospore
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Using of EduScrum Method in Biology Education at the Lower Secondary School
Čížek, Tomáš ; Vojíř, Karel (advisor) ; Nejedlý, Adam (referee)
This work was focused on the eduScrum teaching method and its use in the teaching of biology at the second level of elementary school, specifically in the seventh and eighth grade. The main goal was to characterize this method and find out what the students reported as its strengths and weaknesses, what they took away for themselves and what threats they perceived. Also, what suggestions did they have for improving the method. A secondary goal was to define the goals of science education in general and to define activation methods, among which the EduScrum method belongs. A modified SWOT analysis was chosen as a research tool. The students' statements were further processed qualitatively using the open coding method. The result of the research part showed that the students mentioned teamwork as the main strength of the EduScrum method. Non-cooperation was mentioned by the students as the weakest aspect. This paradox was explained on the basis of two theories of motivation - self- determination and mind-set. The greatest benefit for the pupils was the deepening of knowledge in the given topics. The students saw the greatest threat in non-cooperation and the related risks of missing work and receiving a bad grade. In order to improve the method, the students presented mostly irrelevant proposals that...
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Voluntary Abstinence in Connection with the Influence of Social Environment
Běhounková, Anežka ; Pospíšilová, Marie (advisor) ; Čížek, Tomáš (referee)
The aim of the thesis "Voluntary abstinence in connection with the influence of the social environment" is to study the motivations of late adolescents that lead to refuse alcohol consumption. The work is also focused on the perceived role of social environment in this type of abstinence. Background consists of texts relating to the conformity and the influence of social environment, research and statistics that demonstrate the atmosphere of the environment in which the volunteer drinkers live. The research is based on interviews with eight college students who were interviewed using semi-structured interview method. The interviews are focused on how informants perceived attitudes towards alcohol consumption in their family, among their peers and friends, as well on what impression they have of the society's attitude to alcohol. Part of the dialogue is also the voluntary abstainers' point of view on how the social environment reflects them. Last but not least are mentioned the reasons for abstinence. The analysis has revealed that respondents do not consider their family to have a direct influence on their abstinence. Family members do help to construct a structure of what can be considered as normal in the alcohol consumption. Consequently, the informants have very skeptical attitude towards...
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Graffiti Subculture in the Shadow of Prague
Černá, Eliška ; Čížek, Tomáš (advisor) ; Lachmann, Filip (referee)
This thesis focuses on the issue of graffiti subculture in towns. It is considered as a subculture of young people with all its aspects. A subculture offers an opportunity to build one's own identity during the difficult period of growing up. Graffiti is considered as one of the basic elements of hip hop. First part of the thesis explains the main phrases, describes the history of graffiti and its shift from periphery of the society to mainstream, from the socially excluded to artists whose paintings hang in the galleries. These changes have inevitably shaped the graffiti scene to the form we currently know. Inseparable is the illegal form of graffiti which is frowned upon by many people. It is however the necessary evil for many active writers in order to be acknowledged by the community. There are various solutions for eliminating the illegal form and dedicate some space to graffiti. The theoretical part describes history of graffiti in the city of Melnik and its main protagonists. It also defines ones status in a group (crew) and in the subculture itself, attitude to graffiti's icons and active women writers.
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Corporate social responsibility and its influence on society
Sedláčková, Martina ; Osuský, Michal (advisor) ; Čížek, Tomáš (referee)
Bachelor thesis "Corporate social responsibility and its influence on society" deals with a form of responsibility in corporate behavior and its effect on surrounding world. A lot of new threats have come up these days because of still rising economic growth. That's why the traditional form of responsibility has to be changed. Corporations have started to implement concept of corporate social responsibility to their business strategies focused on wide spectrum of stakeholders. Thesis is based on qualitative research and presents corporate social responsibility itself and its role and position in society from different views of four groups of stakeholders. I chose these groups: corporations with strategic social responsibility, employees from corporations with and without the concept, nonprofit organizations and customers. Thesis deals with experience of the groups with corporate social responsibility, its influence on them and whether the concept is seen more like marketing strategy and PR or nonprofit helping and being responsible. Survey finally discovered educative influence of corporate social responsibility on society and that the groups are developed by the concept. Corporate social responsibility includes nonprofit helping and also marketing. In this case marketing could be a helpful support...
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