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Video Games Localisation
Novotný, Tomáš ; Walek, Agata (oponent) ; Šťastná, Dagmar (vedoucí práce)
This bachelor’s thesis deals with the history and issues of Video Games Localization. The work will consist of two parts. The first is Theory which will include the origins of the first games to present video games. Also, it will deal with localization and problems around it. There will be terms that surrounds localization of video games like transcreation, internationalization, user interface, game code a so on. It will show the importance of why companies should be aware of cultural differences and what consequences could follow. The second half will consist of practical part where given games will be compared to the style of localization.
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Jazykové charakteristiky úvodních sekcí v odborných článcích v elektrotechnice
Ondryáš, Radek ; Šťastná, Dagmar (oponent) ; Haupt, Jaromír (vedoucí práce)
In this thesis we use analytical framework proposed by Swales to analyse scientific articles from the field of electrical engineering to examine their structure and linguistic features. Each of the texts is segmented into discourse units called moves, each move represents a portion of text which serves a communicative function. Moves are then sorted according to Swales’ model, analysed and lexical signals are highlighted. If possible, moves are divided into smaller units called steps. Our analysis coincides with Swales’ model in nearly all points, the only exceptions being few steps which do not occur in the texts from electrical engineering since they are not of importance in this field. An alternative point of view on research articles is provided by patterns described by Hoey, which unlike Swales’ framework were designed for texts in general rather than specifically for the genre of research articles. Despite their differences, the analysis presented in this paper shows that there is big overlap between Swales’ framework and Hoey’s patterns.
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Space Missions to Mercury
Novák, Jakub ; Šťastná, Dagmar (oponent) ; Froehling, Kenneth (vedoucí práce)
The aim of this thesis is to get acquainted with the past and present space missions to planet Mercury, in particular, former NASA´s Messenger mission and a present joint mission of ESA and JAXA, BepiColombo. The thesis outlines their objectives and science results; moreover, it focuses on scientific technology of the missions, including comprehensive instrumental payload description and a survey of the construction design of each spacecraft.
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Linguistic and Cultural Aspects of Doing Business in Multicultural Environment
Zsiga, Juraj ; Šťastná, Dagmar (oponent) ; Langerová, Petra (vedoucí práce)
With the increasing amount of global business models, the matter of language in cross-cultural communication has become increasingly important. This bachelor thesis provides an overview of some of the languages and the way they are used by the native speakers, while defining the influence of the mother tongue. It also explores culture and its definitions, while describing cultural models, namely the Lewis model and the Trompenaars’ model. The theory is subsequently applied on the two subjects of the thesis, England and Japan.
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E- and Smart-: Discourse of Selling, Promoting and Advertising Technology
Tichý, Martin ; Šťastná, Dagmar (oponent) ; Kotásek, Miroslav (vedoucí práce)
With a growing and often over-saturated market for digital technology many businesses face a challenge of retaining and acquiring customers. A successful marketing campaign, which has become a vital part of introducing new products to the market, can help achieve this goal. In this bachelor’s thesis relevant materials from different communication channels have been collected and further analyzed in terms of various linguistic elements used in advertising. The analyzed materials possess distinct language properties according to what is their desired function. On billboards, posters and online banners, where short, concise messages fulfill their function of advertising a certain product, long, structured blocks of text would fail. And in a similar fashion, usage of short “catch-phrases” in official documents would be considered unprofessional. This bachelor’s thesis aims to outline and describe some of the linguistic methods used in marketing by gathering data and analyzing it.
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Automated xylophone
Seidler, David ; Šťastná, Dagmar (oponent) ; Haupt, Jaromír (vedoucí práce)
The aim of this semester project is to design a circuit capable of controlling a xylophone. Then the project examines the options of implementing a user input and its processing. The alternatives of parts of the circuit are considered. Also various approaches to the circuit design and the program are evaluated.
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Web localization within the process of translation
Srp, Jakub ; Rujbrová, Šárka (oponent) ; Šťastná, Dagmar (vedoucí práce)
The main subject of this thesis is the process of localization within the process of translation. In the thesis the term of localization is defined, history of localization, localization in translation studies. Specific examples of each localization level, proposed by Jiménez-Crespo, on Czech websites are shown in practical part.
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From industrial robots to androids
Baďura, Martin ; Langerová, Petra (oponent) ; Šťastná, Dagmar (vedoucí práce)
This bachelor’s thesis is focused on the theme of robotics. In the theoretical part, it briefly introduces the term robot and then it describes history of robotics from the most primitive inventions to today’s androids. It mainly focuses on the most significant milestones throughout the history. The next part aids at the problematics of sociable robots. It describes the aspects of sociable robots and deals with various design and ethical issues associated with the construction of a sociable robot. The last part deals with legal and ethical problems according to the European Parliament. In the practical part, results of the questionnaire survey are presented.
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Strojové překlady odborných textů
Juřík, Michal ; Smutný, Milan (oponent) ; Šťastná, Dagmar (vedoucí práce)
Tato bakalářská práce se zabývá a následně testuje způsoby pro hodnocení dvou strojových překladačů, a to od firmy Google a Microsoft. Na základě stanovených kritérií hodnotí jejich chybovost. Při hodnocení překladačů se práce zaměřuje nejen na to, zdali daný překladač dokázal přeložit soubor textů správně pravopisně a stylisticky, ale i zda odborná terminologie spolu s myšlenkou věty odpovídá původnímu textu. Na závěr ze získaných dat chybovosti je možné usoudit, pro jaké využití bude daný překladač způsobilejší.
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English Language in AJEI-H Technical Courses
Tomanová, Michaela ; Šťastná, Dagmar (oponent) ; Zmrzlá, Petra (vedoucí práce)
The aim of the thesis is to provide an overview of technically focused courses of the educational program English in Electronics and Communication Technologies, and conduct a specific discourse analysis of available educational materials. The overview consists of methodology of educational courses and their aims, as well as their expected outcomes. Further concerns comprise methods and criteria of evaluation, the structure of the information system’s portal E-learning and recommended literature. The teaching approach is depicted at the end of the overview. For discourse analyses were chosen excerpts from presentations, textbooks or recommended literature books. In these analyses a layout of the content, grammatical and lexical cohesion, and the density of terminology is described. These chosen excerpts are also compared with theories of professional scientific style.
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