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Ice Hockey Match as a Means of Marketing Communication
Turecká, Hana ; Šíma, Jan (advisor) ; Štědroň, Bohumír (referee)
Title: Ice Hockey Match as a Means of Marketing Communication Objective: Analyse of individual sports advertisement types realized through hockey match from sponzor's perspective. Methods: Qualitative research, case study, personal questionnaire, observation Results: Analysis evaluation of individual sports advertisement types. Keywords: Sports marketing, marketing communication, advertisement in sport, sponsorship, ice hockey
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Three Chosen Football Clubs' Marketing Towards Fans
Dýšek, Martin ; Procházka, Jan (advisor) ; Štědroň, Bohumír (referee)
Title: Three Chosen Football Clubs' Marketing Towards Fans Objective: Analysis of the marketing program three football teams and its application towards the fans on the literature, obtained materials and conducted interviews. Methods: Marketing analysis was performed by analysis of internal and external documents and publications relating to the topic, followed by unstructured interviews with fans and semi structured interviews with representatives of clubs SK Slavia Praha and FC Flora Tallinn. A case study was based on the study of sport organizations and institutions and captures descriptions of the relationship and defines the complexity of the problem. This descriptive case study is supported by SWOT analysis. Results: Comparison of marketing programs of examined football clubs and the ways in which these programs are applied. Keywords: Marketing, marketing mix, sports marketing, communication, fans
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Presentation of Partners on Petr Čech's Football School 2010
Kopecká, Klára ; Janák, Vladimír (advisor) ; Vlková, Tereza (referee)
Title: Presentation of partners on Petr Čech's football school 2010 Objectives: The objective of this dissertation is to evaluate the partners' presentation at Petr Čech's football school 2010. The is work trying to come up with the recommendations for organizing company SPORT INVEST Group, how it is possible to strengthen the partners' presentation and how to get a tool to maintain old partners and acquire new partners. Methods: The main method is interrogation by questionnaire. Work uses also observation and interview. Data obtained from these methods result in the SWOT analysis. Results: The dissertation shows that the most important thing for the connection to really work is to activate the sponsorship. The approach to the partners' presentation must be innovative. The name of Petr Čech included in the project is very attractive for both partners and participants. Keywords: marketing, sport marketing, sport event organization, Petr Čech's football school
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Marketing Research of Customer Satisfaction in FITcentrum Chrudim
Pecinová, Markéta ; Šíma, Jan (advisor) ; Voráček, Josef (referee)
Title: Marketing Research of Customer satisfaction in FITcentrum Chrudim Objectives: Thesis "Marketing Research of Customer satisfaction in FITcentrum Chrudim" is in its final form a very important source of marketing information system of management in a medium-sized fitness center in Chrudim. Its aim is to determine customer satisfaction with products depending on their initial expectations. Acquired views, comments and criticisms of the provided services helped us to assess the state of the sports organization on the basis of which a proposal was submitted for possible improvement. Methods: The study is based on theoretical knowledge related to the selected topic. Marketing research based on the method of survey was one of the most frequently used methods for enquiring about customer satisfaction. Results of the individual questions of the questionnaire are shown in the graphs. Based on their interpretation, the state and operations of the surveyed organization was assessed. To obtain information about the operation of FITcentrum Chrudim, a semi- structured interview was conducted with the owner. Results: Marketing research is a unique source of information, which was still lacking to the organization, and therefore, the management of studied fitness center lost track of the actual requirements...
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Marketing plan for Czech association Sport for all for the years 2013 - 2015
Sysel, František ; Čáslavová, Eva (advisor) ; Jeřábek, Jan (referee)
Title: Marketing plan for Czech association Sport for all for the years 2013 - 2015 Objectives: The main aim of this work is to draw up a marketing plan for Czech Association Sport for All for years 2013 - 2015. The formed marketing plan includes all steps needed for achieving marketing goals that are part of strategic objectives of the organization during the above mentioned period. Methods: In this thesis the following methods have been used: research into documents, an informal interview, questionnaire survey, SWOT and STEP analyses. All these methods have been employed to obtain information about Czech Association Sport for All. Results: The outcome of this thesis is the marketing plan for Czech Association Sport for All for years 2013 - 2015, which includes all the necessary requirements and thus could be used and inspire the organization in question to implement some marketing activities presented. Keywords: marketing, sport marketing, marketing of non-profit organization, marketing mix
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Marketing mix of 1. FK Příbram and proposals for its improvement
Molnár, Jakub ; Voráček, Josef (advisor) ; Ruda, Tomáš (referee)
Title: Marketing mix of 1. FK Příbram and proposals for its improvement Targets: A thorough analysis of the individual parts of the sports club's marketing mix and then a proposal of suitable measures or processes that would lead to greater satisfaction of fans as a result of improving the marketing mix. Methods: An interview is used to find out information about the marketing mix. There is a case study used to analyze current marketing mix. Analysis of the conditions is carried out with the aid of PEST analysis, Porter's model of five forces, and analysis of resources. SWOT analysis is applied to synthesize previous analyzes. Results: The study revealed deficiencies in the area of marketing and Marketing mix of 1. FK Příbram. The greatest gaps can be seen in the branch of outdoor advertising, merchandising and tickets price list to match. Key words: marketing, marketing mix, 1. FK Příbram, sports marketing
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Marketing research of the participants' satisfaction European Week of Women in the years 2009 - 2011
Omcirk, Vilém ; Šíma, Jan (advisor) ; Voráček, Josef (referee)
Title: Marketing research of the participants' satisfaction European Week of Women in the years 2009 - 2011. Goals: Presentation and interpretation of results of marketing research in the years 2009 - 2011, test hypotheses, recommendations for event organizators according to obtained results. Method: Quantitative research in the years 2009 - 2011, written questioning, analysis of costumer satisfaction. Results: Particular discoveries are presented in practical part of the work, verify predetermined hypotheses, they are important source of information for event organizators and reflect the evolution of participants' satisfaction in the years 2009 - 2011. Key words: marketing, marketing mix, marketing research, customer satisfaction, sports management, sports marketing.
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Management of Sports Event AUTHOR Král Šumavy 2010 MTB
Matějka, Daniel ; Procházka, Jan (advisor) ; Voráček, Josef (referee)
The objective of this bachelor thesis is to create a management project of sports event which could serve to organizers and set up recommendations for organizers of sports event AUTHOR král Šumavy MTB. The aim is to analyse the event by means of SWOT analysis and create suggestions to improve the whole organization of this sports event for further tournaments. In conclusion I reviewed whether or not the objectives were achieved and summarized the most important results of the performed methods.
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Products' offer of the club SK Slavia Praha for partners
Hladík, Martin ; Voráček, Josef (advisor) ; Janák, Vladimír (referee)
English name: Products' Offer of the club SK Slavia Praha for partners Summary: The aim of my bachelor's thesis is to investigate and analyze current offer of products of the club SK Slavia Praha for partners. My bachelor's thesis tries to improve and enlarge this offer. I will propose new arrangement of partners and I will create new kind of partner - partner of youth academy. At the end of this thesis I will design sponsorship packages for all kinds of partners. These proposed changes schould enhance the co-operation between SK Slavia Praha and partners. Key words: sports marketing, marketing mix, sponsorship, sports advertisement, sponsorship package.
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