Original title: Marketingový plán České asociace sportu pro všechny na léta 2013 - 2015
Translated title: Marketing plan for Czech association Sport for all for the years 2013 - 2015
Authors: Sysel, František ; Čáslavová, Eva (advisor) ; Jeřábek, Jan (referee)
Document type: Master’s theses
Year: 2012
Language: cze
Abstract: [cze] [eng]

Keywords: marketing; marketing mix; marketing of non-profit organization; sport marketing; marketing; marketing neziskových organizací; marketingový mix; sportovní marketing

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/42420

Permalink: http://www.nusl.cz/ntk/nusl-306720


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Master’s theses
 Record created 2017-05-09, last modified 2022-03-04


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