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Strategic analysis
Součková, Irena ; Krause, Josef (advisor) ; Kříž, Roman (referee)
The aim of this thesis with the topic "Strategic analysis" is to elaborate the strategic analysis of the První zemědělská, a.s. Tuněchody company,i.e. to analyse the external and internal environment, to identify strengths, weaknesses, opportunities and threats and last but not least to conceive strategic recommendations. The thesis is divided into two main parts, the theoretical part and the application part.
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Antitrust policy and its impact on market participants
Havlíčková, Pavlína ; Hudík, Marek (advisor) ; Čermáková, Klára (referee)
The objective of antitrust policy is to looking after/supervise on fair economic competition leading to price reductions, improving quality and expanding service offerings in the market. But antitrust performs its activities efficiently? Are its decisions under the protection of consumers or for the benefit of producers? Work will focus on the antitrust policy in the United States of America and in the Europe, especially on the merger case General Electric and Honeywell, which has been in the USA allowed, but in the EU prohibited. This work evaluates approaches to the merger on the both sides of Atlantic and arguments of the European Commission, that leads to prohibition. Finally, the work compares the US and the EU antitrust policy and mentions their USEU Merger Working Group, which should ensure higher cooperation, when they simultaneously review the same merger transaction.
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The competition analysis of the Toilet paper market in the Czech Republic
Vrbová, Lucie ; Stříteský, Václav (advisor) ; Šálený, Petr (referee)
The thesis deals with the Toilet Papermarket in the Czech Republic with a focus on competitive analysis. The aim of this work is to formulate recommendations for the Kleenex brand toilet paper, which should be taken into account when creating marketing plan. The theoretical part is focused on the theory of competitive analysis. In the practical part of the theory is applied specifically to the analysis of competitive market toilet paper in the Czech Republic for the use of retail data and knowledge from long-term observation of the market.
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Strategic Analysis of an Enterprise
Slanařová, Martina ; Kovář, František (advisor) ; Hromek, Tomáš (referee)
The aim of this thesis is the implementation of strategic analysis of a particular company (BOS Automotive Products CZ s.r.o.). The thesis was focused on labour turnover. The appropriate analysis led to determining the current position of the company on the labour market and verifying sources of the company. Conclusions of the analyses were used for recommendations in HR direction.
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The protection of the economic competition-the aplication of the economic theories into the practice
Poprac, Aleš ; Chytilová, Helena (advisor) ; Potužák, Pavel (referee)
The main goal of this bachelor thesis is to advance the protection of the economic competition in the European Union and in the USA. After the analysis of the historical progress from the beginning of this politic till the present, there will be a closer analysis, which will consider the key differences of the European and American protection of the economic competition. This thesis is based on the theoretic analysis, which goes out from the progress of the economic schools like liberal and interventional way of economics. These theoretical results will be applied to the analytic part of the thesis. The thesis considers many controversial processes, which were solved in the history of antimonopoly law. The author will discuss these processes in the equation of the theory of economic schools. There we will see a lot of mistakes in the rule formulations of the policy of economic competition. In the last part, I would like to focus on the protection of the economic competition in the Slovak Republic. We will discuss the curious process of the antimonopoly policy in this part too.
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Marketing strategy of the company Interkontakt on the czech and foreign markets
Učňová, Petra ; Zamykalová, Miroslava (advisor) ; Pospíšil, Pavel (referee)
The work is divided into three parts. The first part tries to describe the marketing strategy from a theoretical point of view. The following part describes the structure of the company's activity. The third part deals with the marketing strategy. First I describe the main aims of the strategy and invidual marketing tools that lead to the described aims. As a part of examined marketing tools I chose the product, selling staff, prize, relationship marketing, communication mix and exporting methodic on foreign markets. The next part of the work contains a SWOT analysis. The proposed improvement suggestion results from the company's threats, which will be the most highlighted elements of this part. As a conclusion I evaluate marketing efficiency and moreover the marketing aims fulfillment.
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Impact of regulation of Slovak gas industry
Blahová, Natália ; Munzi, Tomáš (advisor) ; Petrášek, František (referee)
The main aim of this work is refer to a negative impact on the state regulation based on the theory of natural monopoly. It is based on history and criticism of this theory mentioned in works of economists of the Chicago school. First of all it observes the present effort about deregulation of gas and than it observes changes of opinions in the theory and experiences in network sector. It analyzes business environment of the Slovak gas industry, event argue that the new rule on market does not brought any expected competition. Indicate on input barrier into gas environment, however also seeks to found the way into longed competition of gas market.
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Influence of Internet on Competion
Netolická, Daniela ; Zemplinerová, Alena (advisor) ; Ždímal, Martin (referee)
Internet has significant influence on competition. My diploma thesis analyze this influence by Michael E. Porter's model of five competitive forces and value chain Porter's theory is illustrated by many examples mostly from Czech market. This paper focus on reatil market and desrcibes his history on Hype Cycle created by analytic agency Garner, Inc. Large part of my work is concerned with marketing and adverticing on Internet. It describes advanateges of Internet advertising and compares it with traditional media (TV, press, outdoor, etc.) Rest of this paper focus on Czech retail market on Internet and shows bad and good strategies of biggest e-shops in Czech republic. Last part is about trends on the Czech market.
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The Progress of Czech Insurance Market
Dvořáková, Michaela ; Daňhel, Jaroslav (advisor)
My labour describes a progress of insurance market from the origins. After the second world war there functioned monopolistic The First Czech Insurance Company and the insurance was imperfect and agreed with then economic situation. The biggest improvement happenend in 1991, social and economic transformation opened the door to business in all branches of financial market. A population adapted for a competitive invironment and a new legislature in a very short time. It was necessary to realize the own responsibility of risks and financial needs. Today's insurace quality is comparable with advanced countries of the EU and people find important to insure their property and lifes, it show us total indicators of insurace. Nowadays the knowing and orientation in the insurance market improve the and there are offered still better insurance services to customers.
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