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Improvement of Business Process in the Selected Company
Beránková, Gabriela ; Zinecker, Marek (referee) ; Luňáček, Jiří (advisor)
The Diploma Thesis deals with process indentification of chosen company, proposing solutions for its improvement. The thesis is divided into three parts. The first one describes terms and methods of strategic management, predictioning and economic evaluation. Second part delas with comapny's environment and internal structure, using analytical tools for identifying key factors. The third part of the Thesis is synthesizing, it defines specific solutions and process economic evaluation.
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Proposal of Project Implementation of Business Intelligence Concept in Selected Company
Čandas, Matouš ; Sopuch, Zbyněk (referee) ; Doskočil, Radek (advisor)
In this diploma thesis is processed proposition of project implentation ETL process to company, which is parsed to many parts. These parts are divided by project analysis.Diploma thesis contains processing of time analysis, risk analysis, cost analysis and source analysis. Before I processed analyzes above, I had been created study of opportunities. This study consist of 7S analysis, SWOT analysis, SLEPTE analysis and Potrer’s model of competitive forces. This proposal of project implantation of ETL process to company was mainly processed by Microsoft Project software and supplementary by Microsoft Excel software.
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The Proposal of Organizational Change of Small Business
Danovič, Marcel ; Balát, Marek (referee) ; Rosenberg, Jan (advisor)
The bachelor thesis deals with organizational change small company. The work object is a choice of appropriate analysis, devolution the analysis of a current status, the proposal of organizational change and account the proposal. An accomplishments of the work are proposals and references apropos organization and management, which suppose to improve a situation inside the company.
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The Use of Statistical Methods for Data Processing
Kočárek, Tomáš ; Šustrová, Tereza (referee) ; Novotná, Veronika (advisor)
Main goal of this diploma thesis is to design a strategy to increase the competitiveness of the spa resort Lázně Hodonín. Secondary goal is to predict the future attendance of said spa resort. A theoretical part apprizes the readers with basic terms of tourism, spa procedures, time series and spa resorts from South Moravian area. In the practical part, we will use time series to process an attendance of spa resort and predict its future developement according to a chosen model. In the end we will use SWOT and PESTE analysis to summarize results, which will be used to suggest a recommendation leading to an increase of competitiveness of chosen spa resort.
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Marketing Strategy Proposal for a Company
Zeman, Milan ; Pluháček, Stanislav (referee) ; Chalupský, Vladimír (advisor)
This master’s thesis identifies current marketing processes and tools of cafe Caffe Marco. After that the analyses of the evolution of the external and internal environment are realized and proposed relevant marketing strategy based on researches and analyses. The proposed actions are fully reflected in the measures in related parts of organizational and financial character, and the key factors for successful implementation of the proposed measures are set.
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Marketing Strategy of the Nano Snowboards Brand
Vintrová, Zuzana ; Asfourová, Nataly (referee) ; Chlebovský, Vít (advisor)
The Master’s thesis deals with the proposal of marketing strategy. Based on theoretical knowledge and analysis of contemporary conditions of the company, proposal of marketing strategy is developed. It is supposed to distinguish company position beside other companies and to get awareness of public. This leads to gaining new clients and as a result of achieving higher sales and profits.
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