Original title: Návrh marketingové strategie pro firmu
Translated title: Marketing Strategy Proposal for a Company
Authors: Zeman, Milan ; Pluháček, Stanislav (referee) ; Chalupský, Vladimír (advisor)
Document type: Master’s theses
Year: 2014
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]

Keywords: 7S; Břeclav; Caffe Marco; financial analysis; Marketing; marketing audit; marketing strategy; McKinsey; Porter's analysis; segmentation; SWOT analysis; 7S; Břeclav; Caffe Marco; finanční analýza; Marketing; marketingové strategie; marketingový audit; McKinsey; Porterova analýza; segmentace; SWOT analýza

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/31988

Permalink: http://www.nusl.cz/ntk/nusl-224797


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses
 Record created 2016-06-03, last modified 2022-09-04


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