|
|
Influence of Digitalization on Daily Work of Local Journalists
Králová, Veronika ; Hájek, Roman (advisor) ; Karaščáková, Zuzana (referee)
The Bachelor's thesis deals with the view of local journalists on how digitizing has changed their work. The digitizing means introducing digital technology into mass communication. Those technologies go along with journalists from choosing and processing the topic to distributing the product to the readers and that includes operation of the entire editorial staff. The first part explains a phenomenon of local media and digitizing. The local media are a specific type of media, which are based and broadcast only in a certain territory and deals primarily with issues of this area. The second part is a research, during which I conducted interviews with six editors from six different newspaper offices of local newspaper Deník. The interviews related to how the local journalists look on changes and their potential effects and whether they consider the digitization has changed their work. I was also interested if the local journalists perceive the difference between digitization on their work opposed to the work of colleagues in the national media. The respondents claim the major change is in facilitation and acceleration of their work. On the other side the digitalization (particularly the Internet) has brought new challenges, more work and also complicated the sale of newspapers because many readers...
|
|
|
The influence of electronic distribution of periodicals on print journalism
Miklica, Tomáš ; Jirků, Jan (advisor) ; Čermák, Miloš (referee)
The bachelor thesis named The influence of electronic distribution of periodicals on print journalism deals with the specifics of electronic distribution, its position among other new media and its relation towards traditional media. This document focuses mainly on the question whether electronic distribution while combining principles of both internet and print journalism can influence the future of print media - its form or even existence. Other hypothesis presented by this document inspects the possibility of utilizing an electronic periodical for saving an unprofitable print version of given periodical - film monthly Svět filmu is used as an example. Both principles of electronic distribution and Svět filmu functioning are being inquired with support of depth interviews with major Czech electronic distribution services representatives and Svět filmu representatives respectively. In addition this work offers a overview of Czech electronic distribution services and examples of digital periodicals. In order to provide complete context a brief description of situation of electronic distribution in other countries is included and listed hypotheses are supplemented by interviews-based prognostic speculations concerning electronic distribution's future and impact on print distribution.
|
|
|
The influence of the ICT development on the media literacy
Douša, Vojtěch ; Štogr, Jakub (advisor) ; Souček, Jiří (referee)
This bachelor's thesis aims to examine the influence of the development of information and communication technologies on media literacy. In short, it is an analysis of statistical data on the development of ICT and the subsequent implementation of this data on the empirical facts about media literacy in the Czech Republic. Main idea is focused on the gradual transition from traditional methods of transmitting media information to digitalisation and how Czech society is dealing with this change. The paper demonstrates the differences in the opportunities to access modern technologies which can display media content and examines these differences in various socio-demographic groups.
|
|
|
Security of Work with Electronic Data in Industrial Enterprises
Žáčková, Eliška ; Šisler, Vít (advisor) ; Souček, Martin (referee)
The aim of this thesis is not only to characterise the key terms related to this field, but also to analyse the possible solutions to the area in a particular industrial enterprise in the Czech Republic by means of a case study which is a reliable method of qualitative research. The thesis is divided into theoretical and practical part. In the theoretical part the terms such as information, electronic data, know-how, enterprise information systems, cybercrime, and cyberterrorism are defined. The practical part drawing on the theoretical part gives a thorough analysis of the initial state of an industrial enterprise in food industry. Furthermore, it deals with the implementation of the ECM (Enterprise Content Management) which is considered a possible solution to the security of work with electronic data in industrial enterprise.
|
|
|
Comparison of the entry of comercial TV Nova (1993/1994) and TV Barrandov (2008/2009)
Přibek, Tomáš ; Köppl, Daniel (advisor) ; Jirák, Jan (referee)
The work presents a comparison of commercial channels TV Nova and TV Barrandov in terms of historical, economical and marketing perspectives during their entry into the television market. The survey focused on the time period of two media entry to the TV market - at about one year before and one year after the entry. TV Nova in the years 1993 - 1994 and TV Barrandov in the years 2008 - 2009. These time periods influenced late development of both TV channels. Both TV channels were chosen regarding to the important stages (eras) of the television market development during which was possible to examine the valuable differences. The Entry of TV Nova belonged to the era of transformation and privatization of the Czech media. TV Nova was the first commercial TV channel of the full format type not only in Czech Republic but in all post-communist Europe. The Entry of TV Barrandov belonged to the era of TV digitalization. This TV channel was the first full format in the era of digitalization. The work tries to find answers if different conditions of entry caused usage of different marketing tools. Furthermore, if the differences of television markets influenced later developments of both TV channels.
|
|
|
News media in the lives of today's youth
TRNKOVÁ, Denisa
This bachelor thesis deals with the problematic of the consumption of the news media by young generation. The theoretical part is devoted to a new form of journalism, which was caused by the digitization of the media, and in this context the transformations of the work of journalists are mentioned. The thesis also takes a look at the transformation of media audiences caused by the advent of the Internet. Hereafter, the thesis focuses primarily on the transformation of media consumption by young generation and also on comparison the results of various researches that deal with these topics. The practical part of thesis presents the results of qualitative research, which highlights the news media consumption patterns among high-school students and students of vocational school from the age of sixteen to nineteen years. The consumption of media content over the internet is typical for younger generation. So that internet has become the main source of information for students. The traditional media such as newspapers, radio and television lost relevance under the influence of the Internet: young people do not need to pay attention to them, because the consumption of media over the Internet has become more convenient and faster for them. Research results also point to higher knowledge of high-school youth, which is caused by more intellectual focusing of grammar school students.
|
|
|
Campaign of Czech Television about broadcasting digitalization in years 2008-2010
Urban, Bohumil ; Šmíd, Milan (advisor) ; Lokšík, Martin (referee)
The goal of this bachelor thesis is analysis of marketing campaign to digitalization of TV broadcasting in the Czech Republic. The work is based on descriptive analysis of non-commercial (more specifically non-traditional) marketing campaign. The bachelor thesis looks into the reasons for the technological change- digitalization. Its ambition is to explain why and how are TV viewers informed. The work is focused on individual components of all republic campaign and it describes its process. More specifically it chooses Prague as an example of marketing activities. It evaluates graphical elaboration of logo and work with it as a tool of non-commercial communication. Last but not least the work focuses on budgeting and its effective use in terms of marketing campaign. The main sources are press releases reported by NKO (national coordination group) and books qouted at the back of the thesis.
|
|
|
Wonderland behind the looking-glass and its touch
Brdička, Vojtěch ; Jirák, Jan (advisor) ; Halada, Jan (referee)
This paper is a structured indictment of mediality in people. It argues that media does not satisfy us, nor are we controlled by it. We are rather satisfied and at the same time controlled by the mediality inside ourselves. The Mediality phenomenon is postulated here in the spirit of Jean Baudrillard's theory, not as a mediator of the relations between people, but rather as their gravedigger. The expansion of digital media doesn't bring us closer to others, but it separates others from us in time and space. The others are transmitted to us only in a form of selected mosaic of images. This alienation is a result of a desire for our own particular worlds, not the conspiracy of power. Efficiency, speed, focus on results and positive thinking are the values that define the orientation of today's media development. The result is not imitation, but perfection. That's why we use media. It lures us by the promise of immortality, but in conclusion it only creates a lifeless sign of us. Every human desire is ambivalent, and the desire to create our own post-mortem images can become in its hypertrophy only the fatal fulfilment of the death instinct.
|
|
|
Collective administration in digital era
Bajáková, Eva ; Wünschová Pujmanová, Alexandra (advisor) ; Žikovská, Petra (referee)
The aim of the present thesis is to examine an impact of reproductive and recording technique and of the global network of the Internet on the institute of collective management of copyright and related rights which forms traditional part of the system of copyright law. Firstly, the thesis embeds an issue of the institute of collective management into the appropriate legal framework and historical context. The delimitation of collective management's purpose follows; an emphasis is placed on the position of the collective manager of copyright as an intermediary between the competing interests of the right holders and interests of users. It is explained that the change of manners of communication of the work to the public from "point-to-mass" to "point-to-point" tends to weaken such position. The real and legal monopoly of collective management is scrutinized and conclusions of academics drawn from the coexistence of copyright management companies on the market in the United States are contrasted in the following part of the thesis. The issue with licenses is addressed. The collision between the potential ubiquity of works made available on the Internet and the principle of territoriality (lex loci protectionis) is described and, simultaneously, legal issues connected with functioning of the system...
|
|
|
Photography as a medium of instant communication
Drahoňovská, Tereza ; Láb, Filip (advisor) ; Turek, Pavel (referee)
This thesis follows changes in basic functions of photography in the history, as well as in actual days. Theoretical part covers development of photography in way of forming its communication function and focuses on changes causing partial turnover in main usage of photography. The work as well refers about problematic of influencing access and distribution of pictures with Web 2.0 conception and social networks boom. It analyzes current development of brand new photography functions, such as self-presentation and communication. The second part of the thesis covers current usage and consuming photography in the field of amateur photographs. As part of the research a survey was published questioning this theme together with photography on the social networks, such as Facebook and Flickr. Its results analysis takes place in the second part as well. Its purpose is revealing the concrete changes currently influencing the consumption of photography.
|
guest ::
