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Minuta z přírody - Analyze of the TV Programme
Pillmaierová, Kamila ; Šoltys, Otakar (advisor) ; Jirků, Jan (referee)
This Bachelor's Thesis is focused on the TV show "Minuta z přírody". The show is analysed from different points of view, such as the study of the show's semantics and synthetics with the focus on its genre, inclusion of the show in the TV program, its ratings and the authors' intentions. Consequently, the practical part is divided into several parts. First of all, in the thesis the TV show is presented according to the genre, theory of narrative, ratings and its position among other shows. Further, the main focus is on the quality of sound, music, scene and the spoken word. Another part examines the show's division into episodes and the following one searches for possible analogues among them. The general outcome of the research is acquired by two methods, unstandardized interview and semiotic analysis of the text.
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Gender and Media in the Age of Post-Modernity: Revealing Gender Stereotypes in the Contemporary Czech Advertising Discourse
Olbertová, Martina ; Šoltys, Otakar (advisor) ; Reifová, Irena (referee)
ENGLISH SUMMARY The main objective of this dissertation was to provide a complex perspective on the mutual relationship of gender and media in the age of post-modernity with a special attention to the stereotypical gender portrayal presented to us by the contemporary Czech advertising discourse. We chose to demonstrate this problematics through the methods of semiotic analysis on the analytical sample of 5 advertisements (consisting of selected TV commercials) representing various aspects of stereotypical gender images appearing in the today's Czech advertising contents. We then subjected these selected advertisements to analytical methods in pursuit of finding the answers to questions related to the media image of men, women and our society that the stereotypical gender depictions contained in these advertisements help to construct. Although many of these advertisements appear to be openly sexist or even misogynic on the first sight, using the mechanisms of semiotic analysis we came to a rather opposite conclusion proposing the analyzed contents are rather pro-feminine tending toward an extensive masculine critique. This result, however, is based mainly on the mechanisms of oppositional reading of the subjected texts. On the other hand, it is presumable that the "average media consumer" not having access...
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The Style and Language of Sport News and Journalism, Moderators, and Commentators in Czech Television (Focused on Petr Vichnar)
Macková, Veronika ; Poštulka, Filip (advisor) ; Šoltys, Otakar (referee)
This diploma thesis titled "The Style and Language of Sport News and Journalism, Moderators, and Commentators in Czech Television (Focused on Petr Vichnar)" describes and analyses the speech of Petr Vichnar (of Czechoslovak Television fame) from the station's inception up to the present day. The thesis is divided into six main parts. The first part deals with general stylistic elements, the second focuses on the style and language in the contemporary speech of Petr Vichnar. Part three deals with the style and language of this author in the past whereas the fourth section shows the transformation of speech. The fifth and sixth parts deal with work in television and sports langure and a semiotic analysis respectively. Everyone changes in thein profession, and sports journalists are no exception either. Petr Vichnar began his career in sports journalism at the time when Wi-Fi networks, which allow rapid acquisition of information, were not in common usage. He began to moderate, though not yet using a teleprompter / auto-cue, and so he either had to keep everything in his head or use notes on paper. All this and more contributed to a change of expression of this most important sports commentator and the programs or matches on which he commentated. This thesis aims to discover the style of his speech, shows, and...
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Queen move: gender stereotypes and their medialization
Kolátorová, Lucie ; Šoltys, Otakar (advisor) ; Hronová, Tereza (referee)
The thesis analyzes gender in the TV program Queen (Tah Dámou). In theoretical part of the thesis, basic concepts related to gender, gender stereotypization, medialization and social construction of reality are defined. The TV program is characterized through the reasons of its origin, genre, program orientation and viewership. The metodological part formulates research questions, methods of data collection and analythical methods. The methods chosen are semiotic and discourse analysis. In analaytical part, the methods are applied. Discourses and non-language signs appearing in Queen move are described. The thesis shows, how the program constructs males and females and their differences. Other goal of the thesis is to find which gender stereotypes and heterostereotypes are found in Queen move. The last part summarizes the findings from analytical part.
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Semiotic analysis of the text concentrated on asymmetry of linguistic sing
Fraňková, Sylvie ; Listíková, Renáta (advisor) ; Jančík, Jiří (referee)
English abstract: Title of the thesis: Semiotic analysis of the text concentrated on asymmetry of linguistic sing Keywords: semiotics, linguistic sign, semiotic analysis, asymmetry of linguistic sign, myth, denotation, connotation Abstract: The objective of this thesis is to show how the linguistic sign functions in practice and what is its real meaning in the context of communication. This process is based on semiotic analysis of illustration of the artistic literature. In its theoretical part an elementary terminology and historical pillars of formation and developement of semiotics such as an equal humanistic science are presented. In the practical part we will demonstrate, thanks to the semiotic analysis of myth, how the linguistic sign functions within the communication and the cultural context.
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Přežiješ mládí? - Analysis of TV programme for youth
Voslář, Václav ; Jirků, Jan (advisor) ; Kocourková, Lucie (referee)
The topic of this bachelor's thesis is an analysis of a TV show 'Přežiješ mládí?'. The main tool to achieve this goal is semiotic analysis, as a method suitable for analysing any audiovisual content. The show is educational and is primarily aimed at young people between approximately 18 and 24 years of age. Aside from semiotic analysis the thesis provides a brief summary of various facts about the effects of media on society, its influence on young people, focusing on the influence of television, and educational potential of media, specifically considering young generation. The TV show 'Přežiješ mládí?' is dealing with road traffic accidents and with common failures of young people in traffic. One part of the thesis therefore also examines the attitude of the young to road traffic safety and the possibilities of improving this attitude. After this theoretical part, a methodological framework follows, that introduces characteristics of semiotic analysis and point out its specific aspects and features used for the analysis in this case. The third part of the thesis is the analysis itself.
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Representation of Jiri Kajinek in Czech print in 2010
Pošepná, Kateřina ; Trampota, Tomáš (advisor) ; Hronová, Tereza (referee)
The main concern of the thesis is the ability of the media to construct the image of criminals and it is demonstrated on the case of Jiří Kajínek. Criminality is a special topic most of the population has no personal experience with, and, therefore, they have to rely completely on the information offered by media. Jiří Kajínek is the most famous czech prisoner and, in its practical part, the thesis tries to explore the way the publicistic titles presented his case to public in 2010. Most of the examined titles takes Kajínek's side and does not offer balanced information regarding the case. This partiality is reflected mainly in the way of signification associated with Kajínek, in the framing and in the form of particular articles. The thesis then observes the influence of the Kajínek movie on his media presentment and its development. It focuses at the amount of media space given as well as at the way of the representation itself. Differences in both aspects have been found in particular titles.
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