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The 2012 French presidential elections: Campaign of Socialist Party candidate François Hollande
Selingerová, Magdaléna ; Dolanský, Pavel (advisor) ; Shavit, Anna (referee)
The bachelor thesis The 2012 French Presidential Elections: The Campaign of the Socialist Party Candidate François Hollande is an election campaign analysis of the winning candidate and the current French president. The objective of the thesis is to depict a complex image of presidential campaigning in France using the example of the Socialist Party candidate and to explain why his strategy was successful. It presents the contextual analysis of the French environment and its influence on the election process. It examines the way in which the regulation of political communication, consumption of political news in media and typology of voters influence the presidential election. Furthermore, the situation preceding the elections is described as well as compared with the last election year of 2007 and the main candidates of other political parties are characterized. This thesis mainly focuses on François Hollande, his profile, his image and his targeting of individual voters' segments. The circumstances of entering the campaign and the importance of socialist primaries for the official campaign are also mentioned. The campaign analysis itself comprises the choice of communication channels, describes the time horizon of the campaign and characterizes the marketing communication tools adopted by the...
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Generational differences in social use of audiovisual contents
Karlasová, Eva ; Reifová, Irena (advisor) ; Bednařík, Petr (referee)
This diploma thesis "Generational Differences in Social Use of Audiovisual Contents" outlines the problems of the transforming nature of media audiences. The definition of new media, the concept of remediation, and the trend of media convergence are introduced. Attention is devoted to television and computer networks as mediators of audiovisual contents; as well as to theoretical principles related to qualitative audience research. The practical part consists of separate qualitative research, in which analysis is made to investigate a sample of twenty respondents - parents and their children. The method used is an in-depth interview with instructions. The outcome of this work is the typology of beneficiaries surveyed; description of the fundamental differences between generations that we have experienced in our research and a summary of what has changed in the social use of audiovisual media after the arrival of ICTs in surveyed households.
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Development of press media of the Evangelical Church of Czech Brethren in the period between 1968 and 1990 shown on the example of the magazine Český bratr
Čašková, Marie ; Gerbery, Juraj (referee) ; Köpplová, Barbara (advisor)
Diploma thesis "Development of press media of the Evangelical Church of Czech Brethren in the period between 1968 and 1990 shown on the example of the magazine Český bratr" deals with changes of content of the Český bratr magazine during the mentioned period. The magazine is the most important printed periodical medium of the Evangelical Church of Czech Brethren which is the largest non-catholic church in the Czech Republic. The diploma thesis introduces the Evangelical Church of Czech Brethren as the second largest church and the largest prostestant church in the Czech Republic, and besides describing its contemporary work in the Czech society it handles also its history. Further it deals with the history and development of the Český bratr magazine since its creation in 1924 till today. Also other printed media given out by this church are described, and also the space is mentioned that Czech media of public service devote to religious topics. History of the period 1968 - 1990 in Czechoslovakia is briefly described. The most important laws and rules are mentioned according to which media and churches were functioning at that time. For the research part, a simple content analysis was used to show the main themes that were present in the content of the Český bratr magazine and how they were changing during...
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Construction of the perfect health : analysis of health magazines on the Internet
Brožová, Pavla ; Trampota, Tomáš (referee) ; Reifová, Irena (advisor)
Diploma thesis "Construction of the perfect health: analysis of health magazines on the Internet" explores the way health, illness and their relation are constructed in the media. The theoretical part brings the insight into selected health comunication areas, especially those connected to the media. It also concens the questions of the influence of society on the approach to the body, health and illness. The theoretical conception for further research is based on the theory of social construction of the reality. Research part includes both the quantitative and the qualitative analysis. The aim of the quantitative one is to search the structure of the health related articles and to create a tool for qualitative analysis to have a point to start from. Qualitative part is supposed to result into categories of the constructions of health and illness the media create.
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The Concept of Transnational Migration and Its Manifestations as Shown on the Example of the Ukrainian and Vietnamese Communities in the Czech Republic
Pospíšilová, Radka ; Marešová, Jarmila (referee) ; Drbohlav, Dušan (advisor)
7 ABSTRACT In the early 1990s first debates about transnational migration occurred. Some experts on migration started to point out that international migration had changed and it could no longer be perceived as a permanent movement from sending to receiving countries. Dense and continuous transborder linkages between migrants and their origin countries had been noted. The pioneers of the transnational migration perspective tried to establish transnational migration as a new phenomenon. However, more and more migration researchers draw attention to the fact that there is nothing new about ties between immigration and emigration countries. Due to the complexity and unclear boundaries of the whole transnational perspective, not a single transnational migration theory has been formulated yet. First of all, the thesis describes the development of the transnational perspective and presents various points of view, including the geographical one. Apart from that, the most important characteristics such as sending remittances, holding two passports or the role of transnational media are introduced. Secondly, following the theoretical knowledge of the transnational migration perspective, the thesis tries to discover whether there are any signs of transnational practices among the Ukrainian and Vietnamese communities...
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Presentation of Educational Institutions on Social Media
Krásný, Daniel ; Novák, Michal (advisor) ; Kincl, Tomáš (referee)
The main purpose of this bachelor thesis is to connect popular and very dynamic world of social media with online presentations of universities. In the first chapter I introduce various social media and mention their advantages and opportunities. The second chapter deals with an exact use of specific types of media. It offers recommendations and principles for social media presentations of universities. The third final chapter shows results of the annual research on social media presentations of Czech universities. Part of the research is the comparison of social-media activities of the Faculty of Management University of Economics and other similar schools.
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Communication strategy of Huawei on social media
Slavičínský, Jaroslav ; Machek, Martin (advisor) ; Stříteský, Václav (referee)
The goal of this master's thesis is to analyse current communication of Huawei on social media and to compare it with its competitor Samsung. Subsequently, the communication strategy will be created, which might be used as a guideline for Huawei's social media communication. The thesis is divided into two main parts - theoretical and practical. The importance of Internet marketing and social media marketing are described in the theoretical part as well as characteristics of selected social media. The practical part contains the analysis itself, comparison with Samsung and the recommended communication strategy to improve the current state of Huawei's social media presence.
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Usage Analysis of Social Media in Marketing Communication in Company and Extension Proposal of the Use of Social Networks in Marketing Strategy
Plisková, Zuzana ; Květoňová, Martina (referee) ; Chlebovský, Vít (advisor)
This thesis discusses the issue of the use of marketing communication on social media for selected company. The aim is to analyze the current situation of the company and design tools to change the online marketing communications. Due to the dynamic development issues of social media work is based on current knowledge and trends. The analysis of internal and external environments and research of target group using an online questionnaire have been performed within the practical part of the paper. Tools to improve marketing communication has been designed based on the results and findings from the theoretical part. The results and findings of the work can, when introduced into a marketing strategy, provide the required increase in customers.
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CSR activities of the chosen brand
Marečková, Barbora ; Plášková, Alena (advisor) ; Mihališinová, Varéria (referee)
The diploma thesis is focused on the CSR (Corporate Social Responsibility) activities and evaluates the CSV (Creating Shared Value) activities of the brand producing Slovak cheese and cheese specialties. The aim is to analyse and evaluate them properly, propose the right communication and future goals, that are in line with the current ones. The first part is centred on the description of CSR concept, its establishment, history in the world and in the Czech Republic. The concept of CSV is described next. This is followed by the trends in the communication of CSR on social media and other on-line media. The second part is mostly about the particular brand, its history and main attributes. Already existing activities are analysed, their communication is proposed together with the activities, that should supplement the contemporary ones in the future.
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Media Image of Kofi Annan
Wesley, Nathaniel ; Marcelli, Miroslav (advisor) ; Bystřický, Jiří (referee)
In the period between 1997 and 2007, Kofi Annan was Secretary General of the United Nation Organization. This work concerns his media image in Czech and Ghanaian media (as an example of European and African media respectively). The theoretical basis is taken from media theory, looking at thinkers such as Michael Foucault, Althusser and the Roland Barthes and an important part of the project is based on Critical Discourse Analysis. The thesis maps the important milestones within the tenure of Kofi Annan, which were crucial to his work, and it is therefore also an analysis of media responses to different pivotal moments of his career. Much of the work is based on explaining how the media work and what is specific about the Ghanaian media as a relatively unknown subject. The projects further looks at the legacy of Kofi Annan not only as a secretary General of the United Nations Organization but also as an international leader. In order to make the analysis complete there is also a study how Kofi Annan was shown visually during his ten year mandate as head of the United Nations Organization. There is a detailed look at the differences and similarities of the image of Kofi Annan presented by the Czech and Ghanaian media. Research was focused on electronic media. Materials were taken from both Czech and Ghanaian...
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