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Marketing Communication of Handball Club TJ Sokol Praha Vršovice
Chvalná, Martina ; Šíma, Jan (advisor) ; Janák, Vladimír (referee)
Title: Marketing Communication of Handball Club TJ Sokol Praha Vršovice Objectives: The main aim of this bachelor thesis was to create a proposal for a new concept of marketing communication for the sports club TJ Sokol Praha Vršovice, focused on one of its main current problems which is the dimension and structure of the members' basement. In connection with that, it was necessary to do marketing research to find out the conditions and actual situation in using current tools of marketing communication by the sports club. Methods: Both methods of analysis, qualitative (interview) and quantitative (written survey), were used. Results: Data acquired from analysis was utilized and summarised in the results section. The proposal for a new concept of marketing communication was created on the basis of these results. Key words: Marketing communication, enrolment of members, sports club, handball
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Popularity and attitudes to handball in the Czech Republic
Šimůnek, Ondřej ; Janák, Vladimír (advisor) ; Šíma, Jan (referee)
Title: Popularity and attitudes to handball in the Czech Republic Objectives: The aim of this work is to find out public attitudes to handball and perception of its popularity in the Czech republic. Within this research is also the aim to examine frequency of respondents' contact and awareness about this sport. Methods: Gaining the necessary data for processing the topic is reached by the method of electronic questioning using the questionnaire that has been created strictly for purpose of this work. Processing of theoretical base of this bachelor thesis has been carried out with help of the source study method. Results: Research has found out attitudes of general public in the Czech republic to handball and also perception of its popularity. On the basis of questioning has been discovered main factors influencing popularity of handball and also possible moves, which should serve to its increase. Keywords: Popularity, history and evolution of handball, research, handball, electronic questioning.
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The relationship of chosen factors between the game performance and the length of an active action of women handball players
Keclíková, Kateřina ; Tůma, Martin (advisor) ; Buzek, Mario (referee)
Titel: The relationship of chosen factors between the game performance and the length of an active action of women handball players Objectives: We have determined two purposes. The first goal was to detect the composition of players according to the career's lenght during the period 2000-2010, then we were interested in composition of players in teams which had regularly participated on every championships during the same period. The second one was to find out the influence of the cereer's lenght of regularly participating teams on chosen coefficinets of game performance. Methods: We used quantitative colection/summary which can be found on websides of each championship as a source. The lenght of career is defined by the repetitive number of starts. We used the corelation method to determine the influence of career's lenght on the chosen coefficinets of game performance. All the informations are prepared in Microsoft Excel and the results are transfered into graphs and numbers. Results: In our project we found out that women players are participating most often on 1 or 2 championships. The career's leght has only tiny influence on two coefficients of game performance. Specifically it was the number of catched balls and also the number of dropped balls. We found out little differences by analysing...
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Efficiency of fast breaks and its effects on the outcome of the top class handball matches
Houlík, Jiří ; Tůma, Martin (advisor) ; Buzek, Mario (referee)
Title: Efficiency of fast breaks and its effects on the outcome of the top class handball matches. Goals of the reaserch: Main goal of this essay is to discover how the effectivness of the fast breaks influence the outcome of the top class handball matches during the most important tournaments (ME, MS). Second goal is to discover if there is a link between effectivness of the fast break (or portion of the fast breaks from the total of breaks) and final place scored on the previously mentioned tournaments. Methods: Statistic analysis, ratio of fast breaks, comparism of the ratios Results: It was discovered, the teams with greater efficiency of the fast breaks took better places, in the sample of the reaserched tournaments, than the teams with lesser efficiency of the fast breaks. Teams that won the match used more fast breaks and with greater efficiency than teams that lost. There is a greater ratio of the fast breaks from the total number of breaks in the winning match than in the loosing match. Keywords: handball, fast break, efficiency of the fast break, portion, comparism of portions, place on the top class tournament.
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Handball and czech handball - sports similar and different
Krátká, Simona ; Pokorný, Ladislav (advisor) ; Dlouhý, Martin (referee)
This bachelor thesis considers handball, Czech handball and the differences between these sports. The thesis is divided into a theoretical and practical part. The theoretical part lists the basic information about handball and Czech handball, states the important historic facts, and describes the rules and the main contrast between these sports. The practical part focuses on the interpretation of the data acquired by a quantitative research which was aimed at the respondent's knowledge about handball and Czech handball. Keywords Handball, Czech handball, history, rules, key differences
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Physiotherapy procedures using SMsystem for handball players with low back pain
PÝCHOVÁ, Andrea
This work is focused on low back pain of active handball players and possibility to influence these problems by using SM system (spiral stabilization of backbone). Low back pain of handball players originate mostly as a consequence of overstraining a certain muscular parts. Another cause of backache of handball players can be a varying intensity of strain, an injury, or an incorrect coordination of the move. In the first chapter of theoretical part of this work, low back pain are defined. The next chapter describes basic rules of handball with a focus on a big influence of psyche on the performance of induvidual handball players. Then, the principles of practising SM system and it's realization are presented, whose founder is MUDr. Richard Smíšek. The main aim of this work was to present possibilities of SM system in physiotherapy of handball players and then to describe the effect of physiotherapy after using SM system in case of individual active handball players with low back pain. This work was composed according to a high-quality research. The collection of data was realized as an interview with gaining an anamnesis of three probands, who play handball actively. Then, a complex opening and final kineziologic analysis and observation was made. In practise, the work deals with an application of conrete physiotherapeutic techniques and following observation of it's effects. Probands were also asked to fill in an agreement of being informed. This work can be used as a source of information for lay or specialized public, likewise for present and future physiotherapists who are interrested in this problem. Moreover, this work can serve as a base for another and more detailed treatment of this topic.
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Advertising and promotion in handball competition
Pelikán, Lukáš ; Janák, Vladimír (advisor) ; Šíma, Jan (referee)
This bachelors thesis deals with advertising and promotion in the handball competitions. The thesis aim is to describe current status of utilization of advertising and promotion in the handball competitions by using observational research and documents analysis and after that changes will be recommended. In the theoretical section the thesis describes the basic concepts of marketing, marketing mix and promotional mix. Then the thesis looks at individual promotional mix elements, especialy on advertising and sales promotion, and their possible use in sport. In the practical section the thesis focuses on organization of handball competitions in Czech republic the analysis of chosen teams and their sport halls is made. In the next part of practical section are analysed individual tools of advertising and sales promotin with regard to the results of the research. At the end of the practical section the results are reviewed and the changes and recommendations are made. Key words Handball, sports halls, marketing, communication, promotion, advertising, sales promotin
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Qualitative analysis of cooperation of back court player and line player on the 9th Men's European Championship in Brno
Václavek, Ondřej ; Tůma, Martin (advisor) ; Velenský, Michael (referee)
Title: Qualitative analysis of cooperation of back court player and line player on the 9th Men's "18" European Championship in Brno. Objectives: Qualitative analysis of the attacking combinations between back court player and line player on the 9th Men's "18" European Championship 2008 in Brno, finding out the space distribution of these combinations and compare the trend analysis of Men's "18", Men's "20" and Men's European Championship. Methods: Qualitative Analysis of the matches on DVD with using non participating and non structured observing connected with quantitative analysis based on the statistical program Handball Stat. We used own form for recording the observed data. Results: The teams used combination based on passing mostly. The distribution of co-operation probably depended on physical, technical and tactical preparation of the back court players and through that the line player very often co-operated with left and middle back. Key words: handball, combination, co-operation, back court player, line player, qualitative analysis, 9th Men's "18"ECh 2008 Brno
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Handball Financing in CR
Kleperádová, Jana ; Janák, Vladimír (advisor) ; Procházka, Jan (referee)
Title: Financing of handball in Czech Republic Objectives: The aim of the study is to analyse financial sources of the Czech Handball Federation. This analysis should lead to clarify funding of each activities of CHF. Another objective is to assess the possible risks of individual financial sources in the future. Methods: In the diploma theses are used these research methods: descriptive analysis of available documents of CHF related to financing of individual activities of CHF and SWOT analysis, which should show possible risks and opportunities in financing of federation. Results: The results should explain the issues of economy of CHF sport organization and contribute to the understanding of financial relations in the sports organization. Keywords: Czech Hanball Federation, financial sources, handball, economy
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