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Business ethics
Pokrievka, Martin ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
The role of ethics in business is often underestimated and we often come across an argument that a company will prefer its own profit instead of ethics. The aim of this thesis is to prove that ethics has its proper place in business and that its assertion can benefit all parties involved. This is demonstrated in three chosen areas including advertising, customer relations and relations to employees. This thesis also introduces the corporate social responsibility model, as well as the role of ethics in it.
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Corporate culture in the international company
Hudcová, Kateřina ; Gullová, Soňa (advisor) ; Klosová, Anna (referee)
This master thesis analyses the topic of corporate culture in the international company. The initial chapters of theoretical part explain the term "corporate culture", i.e. define which elements form corporate culture, present its functions, well known typologies, possibilities of culture measuring, definition of its strength and subcultures. Following chapters describe typical features of American, Czech, French and German corporate culture and its influence on doing business in these countries. The comparison of these cultures on the basis of culture indices is given in the last section of the theoretical part. Practical part analyses corporate culture in the American company Carrier Refrigeration Operation Czech Republic s. r. o., its strength and situation in the clash of four corporate cultures.
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Business ethics
Holková, Nela ; Drozen, František (advisor) ; Filipová, Vladimíra (referee)
This bachelor's thesis deals with the topic - business ethics. Concretely, it gives the example of ethics in the sphere of undertaker's. There are stated all of the needed terms and definitions. There is also said how ethics influenced people throw the history. Furthermore, you can find the difference between ethics and etiquette. These two terms are often misunderstood but they cohere. To make firms work well, you need to give them some rules. Code of ethics may be part of the solution.That is the reason why codes of ethics are mentioned in this thesis as well. Business background in our country and its history is mentioned here. The main person who influenced our business background was undoubtfully Mr. Tomáš Baťa. He was very precise and insisted on ethical behaviour to his employees. There is also mentioned the responsibility in business to its background and surroundings in this thesis. Then you can find how our government behaves both ethically and unethically. It was vital to write about logical reason why to use ethics. At the end you can find examples of unethical behavior of concrete undertaker's. Nevetheless, there are some positive arrangements, which are applied by the Undertaker association.
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Advertisement and ethics
Routová, Hana ; Drozen, František (advisor) ; Filipová, Vladimíra (referee)
This diploma thesis deals with the relationship between advertisement and ethics. Many people think that anything is possible in the advertisements, this, however, is not true. The area is restricted both by the law and by the non-legal institutions, e.g. A Czech initiative of advertising agencies, media and advertisers - "Rada pro reklamu" - Advertisement council. This council might recommend advertisement's cancellation. The media scene experts claim that the media market reflects the consumers' wishes. Thus, in the absence of protests against an "anti-women" advertisement, the advertisement might be considered ethical for the particular market. As we can see, the ethics is a very delicate term and what one perceives as ethical, might be considered unethical by anybody else.
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The concept and implementation of the Code of Ethics for Linet s.r.o.
Balková, Eva ; Beroušek, Petr (advisor) ; Džbánková, Zuzana (referee)
The thesis is practically oriented and leading to design and implementation of the Code of Ethics and ethical policy into the organization. In the theoretical section the concepts of human resource management and ethics are explained. The practical part consists of a survey about the ethic behavior in the organization and of the results of a survey. Based on the results there is a concept of Code of Ethics for the surveyed organization.
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Business ethics
Stiborová, Hana ; Drozen, František (advisor) ; Šípek, Ladislav (referee)
This thesis covers with problems of business ethics on both macroeconomic and microeconomic level. It is focused firstly on specific expressions of ethical business approaches but at the same time it represents theoretical methods how one can achieve them. This thesis states that the basic principle of business ethics is a principle of long-term existing and sustainability. Similarly, it refers to modern trends in ethical business such as sustainable consumption and Fair Trade. The thesis evaluates current situation in companies' ethical manner and moreover, it describes an example of the company Marks&Spencer as a one of the leading corporation in the area of business ethics. Accordingly, it is a proof that ethics and business are not an oxymoron but they go hand in hand.
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The current global ethical challenges in antropo and intersocial plane
Zeman, Jakub ; Džbánková, Zuzana (advisor) ; Sirůček, Pavel (referee)
This work deals with the creation of value-ethical base in western civilization, which is determined by the exponential development in the field of science and technology, economy and society. This brings new characteristics and requirements for streamlining existence of each individual. Despite the definition of critical spheres in the life of man influenced by such turbulent changes passes work on the analysis of indidvidual integration into surrounding reality, and finally gets to the very creation of ethical standards, their sources and search capabilities to the positive changes in this field.
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Ethics in Commercial Communications
Peterka, Ondřej ; Postler, Milan (advisor) ; Voňavková, Jana (referee)
Thesis approaches the issue of ethics in the field of commercial communications and morality of campaigns. The goal of the thesis is to define basic criteria for ethics of campaigns and proof the reason for their application in praxis by case study example. In the first chapter is introduced theoretical background. In the second are defined three basic criteria, they are: criterion of fair goal, criterion of acceptable ways and criterion of easy identification. In the third chapter it is documented, on example of case study PaySec, how profitable it would be to apply these criteria in praxis.
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Social advertising
Krásová, Petra ; Zamazalová, Marcela (advisor) ; Procházka, Jan (referee)
Diploma thesis introduces the social advertising, its legal and ethical aspects and the role of an advertising agency in a process of its creation. Practical part includes the results of a research related to attitudes of non-profit organizations, advertising agencies and general public to this issue.
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