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Marketing strategies of Agroservis spol. s r.o.
Szabó, Attila ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
The aim of this thesis is to analyze the marketing strategy of Agroservis spol. s r.o. and to suggest possible improvements. The theoretical part focuses on marketing, marketing environment, marketing mix tools and communication tools. The second chapter is devoted to the characteristics of the company and its surroundings. It deals with the situation analysis, including the analysis of the market, customers and competition and SWOT analysis. The third chapter deals with the analysis of the distribution, product, pricing and communication strategies. At the end there is a proposal to improve the current strategy.
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Effective internal communication (in the international advisory organization)
Bilá, Alexandra ; Dvořáková, Zuzana (advisor) ; Kleibl, Jiří (referee)
This master's thesis deals with the internal communication. The main goal is to examine and assess the current level of the internal communication in the international advisory organization, to identify any problems and try to propose more effective internal communication in the company. The thesis is divided into theoretical and practical parts. The first part focuses on the clarification of key concepts such as communication, communication process, internal communication, assumptions and objectives of the internal communication, internal communication tools. In the practical part an international advisory company is presented and the current situation of the internal communication is described and there is evaluation of the internal communication by employees. In the conclusion of the thesis, there are suggested measures to improve the effectiveness of communication within the company.
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Communication Model of Local Nonprofit Project
Těhlová, Milada ; Hucková, Barbara (advisor) ; Hanzlík, Jan (referee)
Bachelor's thesis "Communication Model of Local Nonprofit Project Festival One World Benešov 2011" is focused on theory of communication model that involves analysis, targets, target groups, strategy, tactics and evaluation and consequent application of theoretical model on local nonprofit festival type project. In the theoretical part, the formation of communication model is depicted. The part concerned with corporate social responsibility and fundraising is detached and scrutinized more closely. One of the chapters is also devoted to sponsoring. Furthermore, the thesis describes the human rights documentary film festival One World, its specifics and the manner of functioning in the relationship towards the regional festivals, which take place within the frame of One World. Regional festival One World Benešov 2011 is inspected in more detail. The practical part concerns itself with employing the theoretical model on the regional festival One World Benešov 2011. The issues discussed involve assessment of practical application of communication model and overview of advices and recommendations for festival year 2012.
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Comparing the use of types of communication and communication tools in small and large business
Hutárková, Tereza ; Střížová, Vlasta (advisor) ; Burkoň, Lukáš (referee)
The main purpose of this thesis is the analysis of communications and communication tools in small and large business. The thesis is divided into theoretical and practical part. The theoretical part is focusing on communication from the perspective of "ordinary" people and businesses. It is divided into the following parts: Communication, Corporate Communications. The practical part includes the methodology for the evaluation of communication tools in both companies, the characteristics of both companies, internal and external communication and tools in small and large businesses, including assessment, functions and skills of a business manager with an emphasis on communication. Evaluation of communication tools in both companies is based on the methodology created in this thesis. The evaluation conclusions are drawn and recommendations suggested. The main contribution of this thesis is an analysis of companies, and evaluation and recommendations.
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Internal communication and tools to enhance its effectivness
Ernst, Martin ; Střížová, Vlasta (advisor) ; Fruhauf, Michal (referee)
This thesis deals with the internal communication and with the tools to enhance its effectiveness. The main goal is to characterize the internal communication and communication tools, to implement a survey of the state of internal communication in a particular company and on the basis of the results to recommend appropriate measures to increase the efficiency of internal communication. The first part focuses on the clarification of important concepts relating to the topic of the thesis, such as: communication content, division of the communication, communication barriers, communication tools. The practical part deals with the results obtained by using a questionnaire, which was compiled for the analysis of internal communication in a particular company. From the analysis of the results of the questionnaire resulted deficiencies in the internal communication. Therefore, in the conclusion of the thesis, there are suggested measures to improve the effectiveness of communication within the company.
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Communication strategy of Guarant International Ltd.
Višňovská, Lenka ; Halík, Jaroslav (advisor) ; Fábry, Peter (referee)
The thesis deals with the marketing communication of the selected company. The theoretical part follows the theoretical perspective on marketing communication and particularly marketing of services. The third chapter analyzes a specific company, its activity and market position. The fourth chapter is devoted to communication strategy and communication tools of the company. The last chapter evaluates the tools and gives suggestions to improve communication.
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Use of different tools of direct marketing
Vacek, Vladimír ; Král, Petr (advisor) ; Bockstefel, Jan (referee)
The thesis solves the matters of direct marketing and its communication channels. Direct marketing is characterized in the first part, the history is discribed and the database marketing is showed. Further different communication tools are analysed, advantages and disadvantages described. A functional loyalty programme for fashion chain is created at the end of the thesis. Suitable communication tools are carefully chosen and the estimated costs are calculated.
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Communication of local governments
Mlčkovská, Kateřina ; Khendriche Trhlínová, Zuzana (advisor) ; Kadeřábková, Jaroslava (referee)
This diploma thesis deals with communication between public administration and local stakeholders. Main attention is concentrated on communication between local governments and citizens. Communication is one of the tools of local development, the effective communiaction makes decisions of local governments rightful and transparent. Theoretical framework is dedicated to definitions connected with ommunication and communication of an organisation, the internal and external communication. In this work there is also descibed forms of the communication tools that organisations use in a relation to target groups. Special attention is paied to specifics of communication between public administration and local stakeholders and to participation processes in the public sector. The role of communication is presented in the framework of concrete example of participation proces - in preparation of community plan of social services - in Praha 13.
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Public spending programmes
Slavíková, Jitka Bc. ; Krbová, Jana (advisor) ; Nový, Jan (referee)
Práce pojednává o veřejných výdajových programech v rámci politiky soudržnosti Evropské unie. Jsou zde popsány základní pojmy regionální politiky jako takové, principy fungování politiky soudržnosti, včetně jejích specifik ve Velké Británii a České republice. Taktéž je zde obsažen popis komunikační strategie strukturálních fondů a komunikační nástroje. Je zde popsán postup sestavování, výběru a hodnocení projektových žádostí. Praktická práce zjišťuje a hodnotí zkušenosti organizací ve veřejném sektoru s činostmi souvisejícími s procesem získávání finanční podpory ze strukturálních fondů.
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