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Cost analysis of revolving material
Janás, Patrik ; Výskala, Miloslav (referee) ; Aigel, Petr (advisor)
Goal of bachelor thesis, Cost analysis of revolving material, is to execute analysis of materials focused on revolving materials. Theoretical part includes calculation of costs and description of individual revolving materials. In practical part are described factors affecting cost of rent, construction and deconstruction of formwork.
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Type of the structure and its impact on the price of construction work
Eliáš, Jiří ; Biolek, Vojtěch (referee) ; Tuscher, Martin (advisor)
This thesis aims to compare the price of new two-storey family house using various kinds of building materials. In the theoretical section addresses concepts such as prices, costs, budgets, project documentation and real estate valuation. The practical part contains itemized budgets to the family home and project documentation. The output of the thesis is a comparison of the total budget prices, time requirements and thermal insulation properties of different types of building materials.
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Prices of construction work on the selected building
Bartal, Jakub ; Labudek, Lukáš (referee) ; Labudek, Lukáš (referee) ; Tichá, Alena (advisor)
This bachelor thesis will focuses with the issue of building prices and budgets in construction. The first part is devoted to the terminology associated with building prices in construction. Here is also mentioned the theoretical approach to budgeting and calculations. The second part is devoted to the practical part, which sets the budget for the reconstruction of the administrative and social center in the village of Unín. Firstly, the current state and consequently the things to be affected by the reconstruction are defined. Three versions of budgets will be prepared based on the project documentation and the personal survey. Firstly, a budget will be created in the Czech prices, the Kros 4 program, and then the budget at Slovak prices in the Cenkros 4 program. The budgets will be compared and a more favorable budget will be further optimized so that the total amount for the reconstruction is as low as possible. The revised version of the budget will then be compared to the official budget and the most advantageous offer will be determined.
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Financial Evaluation of Investment Project
Stejskalová, Kateřina ; Sieber, Martina (advisor) ; Vlček, Josef (referee)
The Bachelor thesis deals with Financial Evaluation of Investment Projects. The thesis is divided into two parts. Theoretical part consists on methods of evaluation of investment projects, market analysis, marketing strategies, and risks. Second part, the practical part, is the application of methods and procedures (described in theoretical part) to the fictitious coffee shop called Cimra. The practical part deals with investment description, financial planning, measuring the enterprise value and risks analyses.
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Marketing mix of FitBenefit Company
Med, Daniel ; Voráček, Josef (advisor) ; Višněvský, Andrej (referee)
Name: Marketing mix of FitBenefit Company Aims: The main aim of this thesis is to create an appropriate marketing mix for the company FitBenefit based on the findings of demand for its products. FitBenefit offers compensatory and rehabilitative exercises for sedentary jobs. However, the company is not actively running at the moment and the aim is to help it achieve resurgence. The company offers services, hence marketing mix does not only include 4 but 7 P's in total; Product, Price, Place, Promotion, People, Physical Evidence and Process. Another aim is to compare two target groups of the service's consumers; employees for whom the service is intended and the boards of the companies which decide whether the service will be accepted or not. Methods: The first step to be used in this thesis was a market research, both quantitative research of employees and qualitative research of the companies' management. The quantitative method provided a sufficient number of responses, and thus enabled the right assessment of interest in the service. The qualitative method was used to examine the management of the companies to obtain detailed information; especially information regarding barriers of establishing the service in the workplace. Results: The results of the market research indicate an interest in the...
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The position of Air Jordan brand on the market
Sedláčková, Lucie ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Title: The position of Air Jordan brand on the market Goal: The purpose of this thesis is to design measures that would improve the position of Air Jordan brand on the Czech market with basketball equipment. These measures are based on analyses with basketball equipment. Methods: The research itself is based on the method of sociological field investigation. The data were collected by a structured questionnaires followed by analyses. Results: The results of this research work are not only suggestion for improvement, which should provide a better brand position on the Czech Air Jordan basketball equipment market, but also for the actual assessment of the brand. This proposal could be realised in real life. Powered by TCPDF (www.tcpdf.org)
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An athlete as a subject of the international bussines and the proces of the price building
Veselá, Kateřina ; Kraft, Jiří (advisor) ; Čáslavová, Eva (referee)
Title: An athlete as a subject of the international bussines and the proces of the price building Objectives: My objectives for this Theses is to work on the the problematics of international transfer of athletes from club to club in soccer and ice hockey; and also evaluation of each aspect of the transfer, athletes values and their market price. Metods: In making of this Theses I used a method of description and theoretic reflection. To get more information I used the method of an interview. Results: Theses contains of information gathered from available literature connected with mentioned problematics along with information collected from my interviews with experts in sport industry. They together give us a new better way of explaining main principles of the "athlete transfer market". In my theses I am taking a closer look at all the factors of the "transfer price" of an athlete as well as the "price building module", especially its use in practice. The obtained benefit from my theses is a comprehensive view on the athlete transfers and the way of building their price. Key words: soccer, ice hockey, athlete pricing, value of and athlete, transfer price, price. Powered by TCPDF (www.tcpdf.org)
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Marketing Mix of shop and e-shop Sporticus
Kušta, Jan ; Janák, Vladimír (advisor) ; Štědroň, Bohumír (referee)
Název: Marketingový mix kamenné prodejny a e Cíle: Cílem bakalářské práce je zhodnotit marketingovou činnost kamenné Sporticus. Dále autor na jednotlivých nástrojích marketingového mixu navrhne možné směry a opatření pro další rozvoj sportovního o této práci byla využita pro získání dostatečného množství potřebných dat navržení konkrétních opatření kvantitativní metoda elektronického dotazníkového šetření pro zákazníky kamenné prodejny a e Dále byly použity kvalitativní metody polostrukturovaného interview s obchodu, nestrukturovaného zúčastněného pozorování a situační analýzy SWOT. Zvolené metody poskytly autorovi získat dostatečné podklady pro navržení konkrétních změn a opatření. Výsledky: Hodnocení marketingové koncepce kamenné prodejny a e zákazníků odhalilo převážně pozitivní výsledky, které korespondují kladnými recenzemi na obchod v internetových srovnávačích zboží. Kvalitativní metody pomohly odhalit vzájemné souvislosti výsledků dotazníkového šetření a nalézt možné směry pro zlepšení činnosti kamenného shopu Sporticus. Konkrétní návrhy uvedené v této práci byly průběhu její tvorby poskytnuty majiteli a konzultovány s personálem sportovního obchodu. Většina návrhů byla již zavedena a z průběžných interních výsledků a statistik lze konstatovat, že zvolené návrhy výrazně přispěly k činnosti kamenné...
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Price Elasticity of Alcohol Demand: A Meta-Analysis
Fanta, Nicolas ; Havránek, Tomáš (advisor) ; Zeynalov, Ayaz (referee)
The own-price elasticity is considered to be one of the key factors describing the demand for alcohol. There have been many estimates computed by now but only a few studies tried to analyse them. The aim of this meta-analysis is to discover more about the eventual effects that publication bias might have in the alcohol-related literature. The first part describes the various types of elasticities and the methods of estimation. This study is estimating the so called true effect elasticity in order to show how elastic the demand for alcoholic beverages is. As there are many ways how to estimate the elasticities it is also analysed if different approaches to the estimation lead to different results. The use of modern meta- analytical methods leads to significantly different results from the ones of previous meta-analyses. The estimated true effects yields new evidence that the demand for alcoholic beverages might be perfectly inelastic. Evidence of publication bias is quite strong and it appears that the economics research cycle hypothesis is also valid.
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