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Media image of China in Czech daily newspapers in the year of holding the 2008 Summer Olympic Games
Janecká, Petra ; Trampota, Tomáš (advisor) ; Křeček, Jan (referee)
Diploma thesis "Media image of China in Czech daily newspapers in the year of holding the 2008 Summer Olympic Games" tries to capture a media image of China in Czech daily newspapers represented by MF Dnes, Pravo and Hospodarske noviny. The analysed time period is the whole year 2008, the year of the Summer Olympic Games in Peking, when China got even into the biggest interest of media. The method of the diploma thesis is to examine chosen articles with quantitative content analysis which tries to answer the questions regarding the thematic agenda of the newspapers connected to China, originality of the stories or the positive or negative character of the articles in general. Last but not least the analysis takes into account the phenomenon of Olympic Games and the tense events around them which also brought its part of articles and topics. As the analysis deals with a trio of newspapers with various reader's profiles, it focuses on differences among them too.
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Media Imagine of Transformation of Elite after 1989: Moral Havel and Technocrat Klaus
Loudová, Barbora ; Just, Petr (advisor) ; Osvaldová, Barbora (referee)
Czechoslovak society underwent a fundamental change in 1989, in which a certain portion of society, previously restricted from official intervention in politics, took crucial part. Even though this part of society (the dissent) was before 1989 restricted from participation in politics, it had been doing so. However, in illegal ways at that time, for which had been the involved often persecuted. This group of dissidents later contributed to the revolutionary changes, which is the source of certain mythology that began to appear in connection with them. During 1990s their influence decreased, and the dissent's political elite was gradually replaced by a new right- wing elite, promising economic reform and rapid transformation. The idealistic conception of politics was replaced by the pragmatic one and completely different and ambitious personalities came to the foreground. The new characters did not come from the background of fight against totalitarianism, yet they quickly gained political skills. This transformation of elites in Czech society can be expressed via comparison of Václav Havel and Václav Klaus, as both of them were among the main initiators of domestic politics. Therefore, this diploma thesis is focused on them and their media portrayal. The media reflect everyday reality and pose as...
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Babiš vs. Bakala. Comparison of the Media Image of Zdeněk Bakala in the MF Dnes, Hospodářské noviny and Právo Dailies
Trojanová, Tereza ; Miessler, Jan (advisor) ; Lütke Notarp, Ulrike (referee)
The main goal of this thesis is to analyze the media image of the influential Czech businessman Zdenek Bakala who is also the owner of the company Economia, publisher of Hospodarske noviny. Bakala is a member of a small group of Czech billionaires who have completely taken control over the most important media groups and thus all national dailies over the last decade. Politician Andrej Babis is also concidered as one of them. His entry into the media market after the acquisition of the Mafra was the most significant moment for the rise of the so-called oligarchization of domestic media. Czech media ownership changes have raised suspicions that these modern media magnates have acquired the media in order to defend their economic and political interests. There are concerns mainly because they could influence the content of the media and thus disrupt editorial freedom and jeopardize the functioning of the entire media system. They can also use their media power to influence public opinion, which is largely shaped by the media. This thesis will therefore want to verify whether the owners use their influence in their media. This assumption will be demonstrated on the analysis of Zdenek Bakala's media image. Firstly, the research examines the way his own Hospodarske noviny informed about him and finds...
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Reporting Ice-Hockey: Women's and Men's Perspective
Hrbáčková, Anna ; Němcová Tejkalová, Alice (advisor) ; Záruba, Robert (referee)
The thesis called Reporting Ice-hockey: Women's and Men's Perspective focuses on possible differences in works of female and male sports journalists. In the theoretical part, the issue of gender in sports journalism, basic stereotypes associated with the work of female sports journalists and the characteristics of the female writing style are introduced. In the practical part, reports of specific Czech journalists about ice-hockey are analysed. The analysis includes audio-visual reports from Branky, body, vteřiny; Hokej den poté, and written reports from Mladá fronta Dnes and online news server iDNES.cz. The emphasis is put on, for example, the frequency of statistical data, the description of the atmosphere and emotions, the originality of expressions or the use of sports journalism jargon and clichés. The aim of the qualitative content analysis is to prove whether and how the reports of selected female and male sports journalists differ.
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The analysis of the media representation of the French president election 2017 in dailies MF Dnes and Právo
Vaníček, Bohumil ; Šafařík, Petr (advisor) ; Bauer, Paul (referee)
The French President election is always a highly watched event worldwide. The French president is one of the most influential European politics, stability of France is reflected in other parts of the European continent. President election is always very important topic for a media, which is analyzed from all possible sides. The presidential campaign in France was characterized by a strong words from the candidates and the election results was expected event worldwide. Marine Le Pen, chairwoman of the National Front, stepped to the final round of the president election. The contrast of her personality and later winner Emanuel Macron has added a special charge to the presidential campaign. I discussed in this bachelor thesis how two Czech media MF Dnes and Právo informed about French president election. I analyzed id and tries to find answer, if media informed about this event objectively and what priority did they give to this event. I also discussed a possible question, if the dailies did not bother one of the candidates in their articles. Both selected media have a different spectrum of readers in the Czech Republic. One is politically oriented to the right and the other to the left. I will discuss the main question of this thesis by a method of a quantitative content analysis. The main target of...
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The comparative study of the media content of daily newspaper MF DNES in the period preceding the ownhership of Andrej Babiš and after the transfer of shares to trust funds
Višňovský, Pavel ; Železný, Jakub (advisor) ; Zunová, Anna (referee)
1 Annotation The bachelor's thesis focuses on the study of media image of the Czech political parties in MF DNES. There are two periods monitored and the daily newspaper shouldn't be influenced allegedly in any of them by the politician and businessman Ing. Andrej Babiš. The first period is defined from the beginning of the political party ANO 2011 until the closing deal with previous owners of the Czech media group MAFRA, the second period begins by the transfer of the Andrej Babiš's shares to the trust funds, and the study ends by his cession from the post of Finance Minister. There is applied comparative analysis and the results of the study are processed in the enclosed charts. The charts are accompanied by a concise script that briefly describes the content of the political articles appearing on the title pages. In the analysis of the daily press is taken account of the current political situation. The study is complemented by the historical and present context of the broadsheet Mladá fronta DNES, as well as the businessman and the politician Andrej Babiš.
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Visual representation of migrant crisis in Czech printed media
Zitka, Lukáš ; Láb, Filip (advisor) ; Géla, František (referee)
The Master's thesis 'Visual representation of migrant crisis in Czech printed media' examines how certain czech newspapers informed about migrant crisis. The first part of the thesis introduces the core theoretical concepts, that serve as a basis for the analysis. Furthermore it includes a brief overview of the events linked to the migrant crisis. The analytical part presents the method of content picture analysis. Part of thesis named 'research results' offers a comparison of different approaches of individual newspapers, namely Deník, Mladá fronta DNES, Hospodářské noviny and Právo, towards the publication of photographs about migration crisis. The last chapter evaluates the results and findings of this research
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The system of sharing articles from printed newspapers to websites Hospodářské noviny and MF DNES
Hronová, Markéta ; Soukeník, Štěpán (advisor) ; Wolák, Radim (referee)
This Master's thesis examines the sharing of articles of printed newspapers - Hospodářské noviny and Mladá fronta DNES - on their respective websites. Firstly, research of scientific papers presents how foreign newpapers deal with digitalization and which models of sharing and paid content they apply. Using quantitative analysis this thesis examines, which of the two newspapers shares more free articles on-line (Mladá Fronta DNES on the server iDNES.cz and Hospodářské noviny on iHNed.cz and Aktuálně.cz). The quantitative analysis compares the content of the National news section in January 2015 and January 2016, so it also observes the development of the respective article-sharing policies over time. The hypothesis is that Hospodářské noviny share more free articles than Mladá fronta DNES. The reason is that Hospodářské noviny have a single editorial office for their printed and online articles. More details regarding the policies of paid content are provided through semi-structured interviews with representatives of the respective publishing houses. This Master's thesis also presents the advantages and disadvantages of single and separate editorial offices (newsrooms for printed and online articles), describes the processes of article- sharing, illustrates business models that the publishing...
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