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Proposal of Marketing Strategy of Firm Plastika a.s.
Helíšková, Šárka ; Vrzalová, Monika (referee) ; Vrzalová, Monika (referee) ; Zich, Robert (advisor)
The topic of this thesis is to increase the competitive position of the firm Plastika a.s. with the help of creation a new marketing strategy for the next period of time. The analysis of the present marketing strategy is the base for it. The first part of this work is based on the theory. The second part introduces the company Plastika a.s.. There is carried out the analysis of the current situation which focuses on its present marketing strategy. The third suggestion part formulates the suggestion of the new marketing strategy for the next period of time which will lead to the improvement of the competitive position of the firm Plastika on the market.
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Appraisal Productivity of CENTRA, Inc.
Tocháček, Zbyněk ; Jirka, Pavel (referee) ; Kocmanová, Alena (advisor)
Master’s thesis considers about an appraisal productivity of CENTRA, Inc. during years 2006- 2008 on the basis classical and modern metods financial analysis, economic indicators and other coefficients. According to high - wrought audit will created proposal for improvement of company management, so to economy situation will be in years to come on optimum level.
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Proposal of Business Plan for Development of Company
Pachta, Libor ; Grégrová, Magda Španihelová (referee) ; Koráb, Vojtěch (advisor)
The diploma thesis concerns with a proposal of business plan for development of company by renewing its export sale of a selected product. The proposal follows the analysis of current situation in this line of business and aim is to find out whether such an expansion outside of the domestic market can be adequately effective and successful for the further growth and future existence of the company.
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Entrepreneurial Intention of Business Development
Zukal, Vít ; Trestrová, Martina (referee) ; Bartoš, Vojtěch (advisor)
Master’s thesis focuses and analyses the present state of production company and includes entrepreneurial intention of business development. The first part of my work focuses on theoretical introduction, definitions of basic concepts and methods to be used. The second part analyzes the current situation in terms of general and major environment, proposes solutions, financing options, including an assessment of return of implementation.
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Analysis of the Selected Firm
Peš, Martin ; Přibyl,, Martin (referee) ; Hanušová, Helena (advisor)
The main objective of this thesis is to analyze the real and actual state of Laufen CZ, and propose measures. It is an analysis of internal and external environment company. How to cope with the impact of firm financial and economic crisis tell us analysis like SWOT, SLEPT, Quick test, fundamental analysis and Porter five forces.
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The Business Plan Of The S4you Ltd. Company Foundation
Kesjárová, Lenka ; Šebek, Jiří (referee) ; Kocmanová, Alena (advisor)
In my Master’s thesis I am engaged in problems related to business plan proposals. The work analyses problems related to proposals of solutions for company extension in the field of service provision. On the basis of the analysis there have been processed the proposals of procedures, recommendations and measures suitable for supporting the company orientation in the market, strengthening its position in the market, increasing its market share as well as rendered service quality improvement and new clients obtaining. These suggestions and recommendations should be a guide – they should help a small company to develop and they should also lead to the company aims fulfilment.
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Proposal for a Business Plan
Lanc, Martin ; Caha, Pavel (referee) ; Zinecker, Marek (advisor)
The subject diploma thesis “Proposal for a bussines strategy” is the formulation of a bussines plan for a concrete small-sized company. Finally this plan will be used as model for a realization of private kindergarten. This work includes a theoretical part, problems analysis with summary of issues relating to legal, constructive conditions for building and functioning, fiscal and economical aspects. Final part of this work is dedicated to overall assessment and expansions possibilities.
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Business Plan
Prášková, Klára ; Rudolfová, Štěpánka (referee) ; Sládková, Jitka (advisor)
This thesis deals with business plan of the cafe especially for mothers with their small children. In theoretical part knowledge of business plan realisation is described. In practical part marketing research, market analysis, SLEPT analysis, SWOT analysis and financial analysis are made. In the end of the thesis reality and final resolution of the business plan are reviewed.
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Proposal of Competitive Strategy of a Company
Ovčačík, Miroslav ; Němcová, Ivana (referee) ; Chalupský, Vladimír (advisor)
The aim of this work is propose competitive strategy of Stytotrade company. It is divided into three segments: theoretic part, analytical part and project part. The theoretical part present the company and literary sources that deal with strategies of competitive advantage, Porter generic strategies, theory knowledge of competition, marketing research and strategy for market leader. Analytical part is focused on the identification of competition, macro environment, current corporate strategy, marketing mix and marketing research. Project part - data from the marketing research are processed to SWOT analysis that is fundation for the propose of competitive strategy.
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