|
|
Photo Album and its Transformation in Cyberspace
Pešavová, Monika ; Fišerová, Michaela (advisor) ; Černý, Vladimír (referee)
Photo Album and its Transformation in Cyberspace Abstract My thesis deals with the difference in the perception of photo albums in the digital and analog era. Her goal is the reflection of change of a collection of a photographic material from an intimate information to a publicly accessible online self-presentation. This leads to the change in functionality of the photographical media which originally preserved the reality and now creates it. It's the excess of modification of modern photos which leads to the slow intentional return to the past back from the digital to the analog photography. Bc. Monika Pešavová
|
|
|
Overclaiming test - contribution to validization
Minarčíková, Nikola ; Preiss, Marek (advisor) ; Riegel, Karel (referee)
The aim of this bachelor thesis is to validate Czech version of Overclaiming Questionnaire (Paulhus and Bruce 1990, Czech version NÚDZ 2014). Questionnaire authors claim that it serves as a method to assess overclaiming and socially desirable responding in self-reports. Self-presentation is presented in the introduction of the theoretical part, another chapters then focus on self-enhancement in questionnaires and techniques used to detect it. Conclusion addresses the overclaiming technique and the Overclaiming Questionnaire. Main goal of practical part is to validate Czech version of the Overclaiming Questionnaire and evaluation of its usefulness in application context. Hundred and forty people from general population participated in the research, along with sixty-eight applicants for the position of articling attorney or judge. KEYWORDS Overclaiming, self-prezentation, social desirability, impression management, self- deception, inaccurate self-presentation, self-enhancement
|
|
|
Semiosis of the self-prezentation of sports clubs AC Sparta Praha and HC Sparta Praha in the season 2013/2014
Drobná, Šárka ; Šoltys, Otakar (advisor) ; Jirák, Jan (referee)
Diploma thesis deals with semiotics of advertising media campaigns of sport clubs AC Sparta Praha and HC Sparta Praha in the season 2013/2014. Both of the clubs celebrated an anniversary this season: AC Sparta Praha celebrated 120 years since its foundation, HC Sparta Praha celebrated 110 years. That was a reason why media campaigns were intensive and referred to the glorious history of the clubs. The Diploma thesis research is focused on meanings encoded into the campaigns and attempts to find out which verbal and non-verbal signs create the term "Sparta". The Author tries to find out if there is the same semiotic base for both clubs which operate with the same name and elementary signs. Diploma thesis defines contemporary "myth of Sparta" in Czech sport area. Theoretical part occupies with contemporary status of sport in the society, analytical part deals with the media campaigns of both clubs from semiotic perspective.
|
|
|
Media image of David Černý and his work in the zech press
Kušiaková, Anna ; Sládková, Hana (advisor) ; Ježková, Tereza (referee)
This bachelor thesis "The medial image of David Černý and his work in the czech press" is trying to present the medial image of contemporary czech controversial artist in selected periodicals, formed both by the media and his personality. For specific documentation of the image, its changes and development while outlining development of periodicals themselves were selected two seasons; five-year period before the turn of the millennium (1996-2000) and equally long period after the turn of the millennium (2006-2010), the periodicals were chosen from among the most read newspapers (MF DNES, Lidové noviny, Hospodářské noviny and Blesk) and weeklies (Reflex, Respekt a Týden). In the first part is presented the biography of David Černý and his work, as well as some of the press trends since 1989. The second part of the work is focused on a specific period and personality in the monitored titles, the aim is to describe from selected articles the medial image of David Černý and describe, how it has been transformed, how has changed expression of the artist and which changes have occured in press. David Černý is a significant czech artist and because it does not occur too many comprehensive publications, dealing closer with his controversial person and work, I would like this work to contribute to the...
|
|
|
Online dating
Pilecká, Jarmila ; Lupač, Petr (advisor) ; Hamplová, Dana (referee)
The usage of online dating sides has increased in last few decades. This kind of meeting potential new partner is specific in many ways. Especially in communication, ways of selection and initiation of the relationship online. The reduction of information is another phenomenon in this kind of interaction as a result of creating impression. This contains lying and deception in self-presentation on online dating sides as well. Analysis of data suggests, that men tell lies more than women. They also fell more disclosed on the internet. In addition the users of online dating sides usually tell lies to a person of different gender. The usage of internet appeared as one of the factors that influences the usage of online dating sides for initiation of new relationship as well. Key words: Online dating, self-presentation online, computer mediated communication
|
|
|
Self-presentation as the Part of Personal Marketing Strategy-Analysis of Political Speeches Between 2012-2014
Ouahdjinová, Tereza ; Orban, Karol (advisor) ; Šoltys, Otakar (referee)
The bachelor's thesis is focused on the role of the self-presentation of the individual in a communication situation. In the theoretical part are described basic principles of a marketing strategy and forces, which motivate person to certain way of behaviour. As a product the individual shows his or her personal qualities and skills to surroundings, as a marketing manager he or she directs the presentation and the change of these, regarding a development of communication situation. His aim in this competitive environment is to gain the desired place (status) and the trust of others. In the process he uses various persuasive techniques which are formed into a short-term tactics and through them is he fulfilling partial steps, which makes the whole marketing strategy focused on a success and on an achievement of the long-term aim. In the process the individual analyses the market, opponents and his- or her-own strength and weakness. Later, person applies gained knowledge in tactics which he implements into the communication process that is crucial for the reception of a send message and its interpretation. Persuasive or manipulative skills of a speaker (the sender of the message) have here the important role. For a creation of the trustworthy impression are used tools of verbal (argumentation) and...
|
|
|
Measuring of social desirability in selection situation
Francová, Anna ; Preiss, Marek (advisor) ; Bartošková, Magda (referee)
This Bachelor thesis discusses the theme of socialy-desirable responding that appeared on the pages of questionary BIDR-CZ (Balanced Inventory of Desirable Responding, Paulhus 1984; czech version Preiss and Mačudová, 2013). Used method describes psychological-diagnostics situations that occurred in real environment and offers comparison between experimental and control group. Experimental group consists of judge, state prosecutor and executor candidates. Research revealed statistically significant deviations from the control group. In the case of candidates the measured score was proven to be higher on overall scale as well as on both subscales, than the score of control group. First part of the thesis provides an introduction to theoretical definition and boundaries of social desirability, necessary terminology, proper categorization and sorting of the individual components. Other chapters present social desirability as a response style and verify the validity of test methods based on this assumption. Thesis also contains an overview of related foreign researches and further explaines the process of candidates election in Czech Republic, its obligations and requirements and various test methods used. Keywords: BIDR, social desirability, impression management, self-deception, self- report, response...
|
|
|
Fashion and self-concept at older school age children
Medalová, Lenka ; Levínská, Markéta (advisor) ; Doubek, David (referee)
The bachelors thesis is focused on the relation between fashion and self-concept, particulary in older schooled-aged children. The text is structured into two parts - theoretical and empirical. The first section of the theoretical part is devoted to give a definition of terms related to self-concept, such as self-esteem and self-representation. The second section is focused on the relation between fashion and self-concept then. A view on the fashion as a reflection of time and changes of the women role is provided at first. Changes of fashion and beauty ideal arise from manners of the time and status of the sociaty. The force for fashion changes and interest in fashion is introduced in context of wish to express sexual attractivness, social status or individual personality. Those are in connection with identity of individual on a personal, social and gender level. The theoretical part is based on theoretical resources to clarify what is the origin of self-representation involving clothing on those three levels, what is the infuence of fashion on them and how the fashion is affected by them. Empirical part is devoted to qualitative research, which was conducted in secondary school. The aim was to explore how the phenomenon of fashion is reflected in the life of adolescents and what is the role of it...
|
|
|
Clothing as a means for self-identification and self-representation and possible didactic applications of the theme in Art Education.
Špidlová, Zdeňka ; Fulková, Marie (advisor) ; Hazuková, Helena (referee)
Anotation: Špidlová, Z.: Clothing as a means for self-identification and self-representation and possible didactic applications of the theme in art education. [Diploma thesis] Prague, 2013 - Charles University in Prague, Faculty of Education, Art education, 224 p. (Attachements: Diary and file documenting the art part of diploma thesis) This thesis examines the phenomenon of clothing, its semiotic function in the context of postmodern society and social aspects with emphasis on identification with a particular social group. The research brings knowledge about two groups, their clothing and social contexts. The groups are the costume culture of the Alto Minho in Portugal and the goth subculture. The results of the research are directly connected to the art part, the output of which is a clothing model combining elements of both of these groups. Didactic section presents findings on the diversity of interpretation of students from the seventh grade of basic school and the second year of middle school when dealing with the topic of identity and subculture applied on clothing. Key words: clothes, identity, self-presentation, self-identification, subculture, materials creation, postmodern society, art education
|
|
|
Tinder a další seznamovací aplikace aneb proč dnes hledáme partnera on-line
STUHLOVÁ, Barbora
This thesis deals with the problematics of usage of dating applications between young people of the Czech republic and their views on partnerships. The introduction is dedicated to theoretical findings and basic terminology related with on-line dating. The first half of the theoretical part introduces the reader to different views on partnerships and their core pillars based on psychological theories. In connection with these attributes, the second part of the thesis concentrates on theories dealing with transformations in present relationships. Separate chapter is devoted to millennials - known as generation Y. Second part of the theoretical part brings the reader closer to understanding how meeting and getting acquainted with someone works in the cyber world. It analyses its evolution and existing research on the topic. At the same time it deals with communication and self-presentation of users on dating applications and dating websites. Last but not least the reader is acquainted with on-line dating applications Tinder and Grindr, whose users were my respondents. The practical part is dedicated to the research itself, whose main task was to determine the role the dating applications play in establishing relationships in a young persons life. User activity of respondents as well as their experience and attitude towards dating application was revealed using a semi-structured interview. At the same time the research shows the views and opinions of the respondents on partnership itself.
|
guest ::
