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Bussines Plan
Havránek, David ; Ing.Lucie Holá (referee) ; Hanušová, Helena (advisor)
Master’s thesis is based on creating of the business plan of founding company that provide consulting in wellness. The theoretical part describes basic notions and methods, which are needed for creating of business plan. The next part contains analysis of the current market situation. The last part deals with business plan itself and evaluation of efficiency of financial plan.
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Business Plan for Creation of a Gastronomic Portal
Štěpánek, Jiří ; Ing.Petr Lepka (referee) ; Šimberová, Iveta (advisor)
This Master's thesis is focused on business plan for creation of a gastronomic portal. Thesis describes whole project from the very beginning – creation of an e-shop, over customer acquisition and upgrades of the portal in order to have complete internet portal, which will assure customer care for all gastronomic subjects. The thesis consists out of two major parts, theory and practical part. Used metods and terms are described in first part. Practical part benefits from strategic analysis and describes solution of given problem.
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The Marketing Mix Proposal
Nová, Lenka ; Slíva, Martin (referee) ; Novák, Petr (advisor)
The master´s thesis focuses on the definition of marketing mix in company p.k.Solvent Ltd. and its customers. Specifies the individual components of the marketing mix, analyzes the business area and includes the area of marketing research in customer satisfaction. It compares theoretical knowledge with reality. It contains proposals to improve customer satisfaction, which contribute to increased competitiveness and increased profits of the company.
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Business Plan
Velecká, Pavlína ; Štorová, Kateřina (referee) ; Veselý, Josef (advisor)
The diploma thesis focuses on developing a business plan for an existing company operating in the fields of carpentry and metal production. The company is relatively young, started its activities in November 2010. The aim of diploma thesis is to create a real business plan for the development of company and to obtain a bank loan for the purchase of manufacturing space in which the company now operates.
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Proposal of Business Plan for Company Development
Molík, Petr ; Mandelík,, Petr (referee) ; Koráb, Vojtěch (advisor)
The diploma thesis focuses on the integration innovative technologies and mobile applications to use for zoo parks in Czech Republic. It analyzes current status of parks, gardens and visitors potential and readiness to use modern technology and level of benefit from acquisition of the Mobile guide as a tool to promote attendance and marketability of the additional services and products. It contains a proposal for selection of appropriate content and service supplier. With these parameters has project to help to increase of zoo attendance, but also increase economic profit on operated additional services and other projects.
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Business Plan
Smutný, Nikola ; Ladová,, Janka (referee) ; Kopřiva, Jan (advisor)
Master’s thesis considers development of other company business activities with the focus on the profit of the whole plan. The first part of the thesis concentrates on the theoretical recourse for the creation of the business plan, definition of basic procedures making the business plan. The second part of the thesis analyses branch in which the plan will be realized. The third part of the thesis suggests real solution, prediction of sales, profits and recoverability of investment.
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