National Repository of Grey Literature 334 records found  beginprevious51 - 60nextend  jump to record: Search took 0.01 seconds. 
New media in school
Trubanová, Natália ; Bittnerová, Dana (advisor) ; Zandlová, Markéta (referee)
The "New Media at School" diploma thesis focuses on the presence of new media at school and on the meanings and practices associated with it. Based on participatory observation in Prague high school, semi-structured interviews and Internet resources analysis, it tries to understand how new media are involved in shaping the space and organization of the school, its teaching and learning organization. It focuses on how the school seeks to cope with the arrival of these expensive facilities for which it is responsible.It alsonotices how the school seeks to cope with the penetration of the different spaces that the new media bring into its hitherto closed environment. At the same time, it points to ways in which the school itself crosses its borders, the time-space of disciplination. Finally, it monitors the impact of new media on relationships within the school, between teachers and pupils, but also within the peer group. Through these meanings and practices, it points to the dilemmas that the emergence of new media has brought to the school environment, and analyzes how new media allows pupils to face this disciplination pressure in the school, and vice versa, in what moments new media themselves take disciplination into their own hands. The new media is not perceived as passive tools, but as actors...
New Media in Music Education
Kolárová, Marta ; Šisler, Vít (advisor) ; Slussareff, Michaela (referee)
The theme of this master thesis is new media in music education. The theoretical part focuses on the description of the current situation - how and in what quantities are modern technology used in music education and what is their potential. In the introduction are defined the basic terms relating to those themes (new media, music 3.0, e-learning etc.) and a review of the literature regarding changes in music education in recent years. This introductory part is based on researches and papers on the subject of changes in today's music world and new possibilities that pupils and students have in the time of ubiquitous internet and freely available new media (application, online courses, educational games, specialized social networks). The theoretical part includes a brief overview of complimentary and free available technologies, which could be implemented into czech music education, including the proposal of integration to the classrooms. The main part of this master thesis consists of qualitative research with music teachers working in czech music schools (at all levels - from elementary art schools to music universities). The aim of the research is mapping current usage and potential interest in technologies in music school education and simultaneously the capabilities and willingness of educators...
Use of Media in the EFL Classrooms at Secondary Schools in the 21st Century
Slavíková, Lucie ; Vít, Radek (advisor) ; Synková, Klára (referee)
Title: The Use of Media in the EFL Classrooms at Secondary Schools in the 21st Century Author: Bc. Lucie Slavíková Department: Department of English Language and Literature Supervisor: PhDr. Radek Vít, Ph.D. Abstract The aim of this diploma thesis is to explore and compare various types of the old and the new media, which are commonly used in the EFL classrooms at the Czech secondary schools in the 21st century. The key question is to what extent are the new media implemented into the English lessons at the Czech grammar and secondary technical and vocational schools. The findings of the online questionnaire survey, which was conducted on the random sample of the Czech secondary school teachers of English and on the sample of the 15 or 16 years old first grade secondary school students of English proved that both the old and the new media are commonly used in the English lessons. However, despite the fact that the lives of the 21st century students are largely influenced by the new media, the English teachers use the old media more often. It is recommended that more initiatives and programmes should be directed at the promotion of the implementation of the new media into the English lessons and also at the training of the teachers in using them effectively. Key words English language teaching, media...
Ethical aspects of citizen photojournalism with a focus on photograpic and audiovisual regords from late twenties until present
Hrdličková, Lucie ; Lábová, Alena (advisor) ; Teplá, Jana (referee)
The bachelor thesis Ethical aspects of citizen photojournalism with a focus on photographic and audiovisual record from late twenties until present follows up the phenomenon of citizen journalism, which recorded especially in the last decade a sharp rise thanks to the development of information and communication technologies and looks at it from an ethical perspective. The thesis is divided into three parts. The first part deals with theoretical notions of ethics and citizen journalism, including the ethical principles of journalism and code of ethics. It also examines the pro and con arguments and another form of citizen journalism, participatory journalism. The second part is devoted to new media from history to present and social networks (Facebook, Twitter etc.), which are closely linked to the development of citizen journalism. The last part has the form of practical examples focusing on photographic and audiovisual records. It divides into the crucial events that led to anchoring the concept of citizen journalism in journalistic dictionary and transforming the world of media (Rodney King, Tsunami etc.) and ethical questionable events, which among other things highlighted the problem of event. coverage by amateurs without the knowledge of codes of ethics and other journalistic practices (death of Nega...
The position and the function of the public service radio in the age of multimedia
Trachtová, Zdeňka ; Maršík, Josef (advisor) ; Köpplová, Barbara (referee)
The master thesis The position and the function of the public service radio in the age of multimedia deals with changes of production of Český rozhlas (Czech radio) from 2005 till the present time in connection with the beginning of multimedia technologies. The most important chapteres of the theoretical part introduce definitions of basic concepts which are important basis for the analytical part: multimedia, media convergence, concept of active audience, interactivity and digitization. Another chapteres deal with public service media and technological and cultural development in the territory of Czech republic. The aim of practical part is to analyze technological changes, which happend in Český rozhlas after beginning of multimedia era, by using the method of case study. The purpose is to do complex introduction of multimedia platforms by means radio mediates its production. Another aim is to find out, how multimedia influence interaction between radio and its audience. The master thesis focus on the analysis of social networks through which Český rozhlas communicates with audience. The text also deal with the question, if beginning of multimedia era influences forms of traditional formats of broadcasting or if new formats emerge.
The role of social media in communication of political leaders
Bartůněk, Michal ; Štětka, Václav (advisor) ; Zápotocký, Jan (referee)
It is a well-known that the role of social media in contemporary political communication is increasing. A great deal is being written and said about the online campaign of Barack Obama in 2008. In our environment, dispel any doubt in this regard, the presidential elections in January 2013. However, the attention of scientists is primarily focused on the analysis of online communication during the election campaign. Against this background, the bachelor thesis aims to analyze communication in a period when no election campaign is taking place. Our purpose is not to focus on the political parties, as it is usual in the Czech political environment, but we try to apply the concept of personalization on the communication of political leaders. Through the analysis of data collected from facebook's profiles of six leaders, we are trying to capture the character and basic trends of political communication on social network sites.
Use of augmented reality in media and advertising
Jakubičková, Dominika ; Sládková, Hana (advisor) ; Topinková, Martina (referee)
This bachelor thesis focuses on the phenomenon of augmented reality and its use in media and advertising. The aim of this study is to provide theoretical background of the augmented reality technology, its position in context of media studies and also to gather informations about a practical use in advertising. The first part contains the definitions of augmented reality and related terms, such as virtual reality, augmented display technology, specialized software and portable or mobile computers. I will also add a summary of the historical development in this field of study. The rest of the theoretical section deals with media and advertising characteristics, especially from new media approach, which is characterized by specific attributes of interaction, participation and marketing features. I will also add the relevant data from the quantitative content analysis of advertising campaigns with use of augmented reality. The results will also serve as basis for the summary of characteristic procedures and trends in the field of advertising campaigns.
The use of new media in marketing with the company Vodafone as an example.
Hejdová, Markéta ; Köppl, Daniel (advisor) ; Máchová, Eva (referee)
The thesis analyse the use of new media in marketing communication, most of all with regard to the changes which had been taking place during last few decades. The development of information technologies a digitalisation brings about not only new communication channels, but it also causes changes in usage of the present ones. This requires not only the users but also the advetisers to adapt, at least if they are not willing to loose their customers. The means of communication in the world of new media is very specific and differs mainly in need of interaction and closer contact with the customer. On one side, this is a huge advantege since it is now possible to get immediate feedback, but on the other side, there is also the danger of being publicly criticized. The changes in media world also diminish the difference between media producers and consumers by enabling anyone connected to the Internet to create and share content. I chose company Vodafone as an example, because in my opinion, when communicating in the world of new media, it is quite succesful. It actively communicates on social networks, it is able to integrate them into its campaigns and magazine ČiliChili is a great example of owned medium. In conclusion, the thesis evaluates Vodafone activities considering the latest trends worldwide and it...
Government censorship of new media in Erdogan's Turkey
Hein, Jakub ; Moravec, Václav (advisor) ; Osvaldová, Barbora (referee)
1 Abstract This bachelor thesis entitled "Government censorship of new media in Erdoğan's Turkey" researches the nature of new media landscape in Turkey between 2014 and 2016. It tries to answer the question whether the new media in Turkey are free and whether they are being in any way controlled by the Justice and Development Party (AKP) or by President Recep Tayyip Erdoğan. For the purpose of this research, the author first established the theoretical background and presents various forms of the relationships between media, democracy and democratic society. Also, the author examines this relationship from the perspective of new media and describes strategies that are being used by the AKP while using new media. The author elaborates by presenting examples of new technologies that are being used in Turkey in order to regulate the access to new media and social networks. He also describes various methods that can be used to remove unwanted content from these sites. He also presents examples of occasions when various sites and networks were made inaccessible in Turkey. He points out the possibilities of automated internet content monitoring and the risks of supervision of citizens' communication through state owned internet infrastructure.
Picture, sound and text in art and at school
Žilka, Martin ; Brejcha, Šimon (advisor) ; Sedlák, Michal (referee)
This diploma thesis is based on the assumption, that we live in the speeches of our surroundings. These manifestations and answers environments affect various aspects of our lives. One answer is surely sound. By examining this phenomenon, in the context of expressive subjects at primary school, we can achieve a closer engagement with our environment and understand its functioning. Formation of this feeling of belonging is a basic task of the school. The main aim of this thesis is to introduce a didactic and way of working potential subject at the elementary school, which will combine the expressive target education and deepening environmentality. ŽILKA, Martin: Picture, sound and text in art and at school. [Diploma thesis] Prague 2014 - Charles University in Prague, Faculty of Education, Department of Art Education, 68 pages. Key words: Sound and picture, text and picture, new media, multimedia, music, kontext, environment

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