Original title: Využití rozšířené reality v médiích a reklamě
Translated title: Use of augmented reality in media and advertising
Authors: Jakubičková, Dominika ; Sládková, Hana (advisor) ; Topinková, Martina (referee)
Document type: Bachelor's theses
Year: 2016
Language: slo
Abstract: [eng] [cze]

Keywords: augmented reality; interactivity; marketing; new media; virtual enviroments; virtual reality; interaktivita; marketing; nové médiá; rozšírená realita; virtuálna realita; virtuálne prostredia

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/80711

Permalink: http://www.nusl.cz/ntk/nusl-473744


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses
 Record created 2022-05-08, last modified 2022-05-08


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