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Magazines for preschool children during the period 1990-2000
Veitová, Kateřina ; Wolák, Radim (advisor) ; Sládková, Hana (referee)
Title: Magazines for preschool children during the period 1990 - 2000 Author: Kateřina Veitová Supervisor: Mgr. Radim Wolák The thesis deals with analysis of market with magazines for preschool children between years 1990 and 2000. The first part describes the transformation of media environment and conditions for issuing periodicals. Also monitors all the titles that were issued during the period, and notes the impact that the publishing business conditions changes had on them. In the second part, the thesis focuses on the development of selected titles in terms of external and internal characters in the specified period and compares these titles with each other. For the purpose of the analysis were selected titles: Bobik, Medvídek Pú, Méďa Pusík, Mickey Mouse, Kačer Donald and Sluníčko, there were analyzed every two copies of each year in the period from 1990 to 2000 when the magazines were published. To achieve our goals, the qualitative research methods and study of relevant literature were used. The thesis also includes a chapter devoted to the profile of preschool age, for better orientation in the subject. Keywords: Magazines, preschool age, children, qualitative research, media after 1989
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Cultural functions of the lifestyle media
Michalová, Adéla ; Hubáček, Ondřej (advisor) ; Opletalová, Lenka (referee)
The graduation thesis Cultural functions of the lifestyle media is divided into theoretical and analytical part. The first part of theoretical work tries to define the concept of lifestyle, lifestyle media and their cultural functions. It also deals with an overview of the historical development of lifestyle magazines in our country and at abroad. Last but not least, work in theory attempts to define the impact and effects of the lifestyle media, specifically lifestyle magazines on the value system and behavior patterns of their readers. In the second part of the work is devoted to empirical research. Through quantitative content analysis I am trying to figure out how is differed the content of less expensiver and exclusiver, woman's and man's lifestyle magazines. The analysis showed that in lifestyle magazines targeted at different groups of readers are differences in the presentation of material and social values and in the presentation of gender roles. Research results are consistent with the assumption that lifestyle magazines have an impact on consumer lifestyles of their readers. Key words lifestyle, lifestyle media, lifestyle magazines, cultural functions, value orientations, behavior patterns, advertisement, gender, consumer behavior
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Beginnings of czech sport journalism at the turn of the 19th and 20th century. Sport as a part of czech press.
Lukšů, David ; Köpplová, Barbara (advisor) ; Waic, Marek (referee) ; Sekot, Aleš (referee)
This dissertation is the very first scholarly text to bring a wider perspective on the genesis of Czech sport journalism, starting with its beginnings in the latter half of the 1800's and extending to the year of 1918, when this profession became an independent branch of the newspaper business. Given the paucity of original literature, the present work is based primarily on the study of period newspapers and archival materials, employing mainly the direct and the indirect methods of historiography. The main purpose of it was to describe the formation of the discipline of sport journalism in the broader context of the Czech society, sports and media, rather than regarding it as an independent, isolated process. The constituent parts of this dissertation, which renders the dawn of Czech sport journalism, include the most important titles of the day as well as the key personalities in the publishing and journalism of the period, the issue of sport reportage within the established political press, and also the genesis of the professions of sport journalist and sport photographer. The chapters that place the main theme within a wider historical context compare the brief description of the evolution of sport journalism in the Czech lands to the origins of sport journalism in other countries (Great Britain, USA,...
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Rural section of the Bohemia bewspapers up to 1850s
Vodičková, Radka ; Sekera, Martin (advisor) ; Köpplová, Barbara (referee)
The bachelor thesis "Rural section of the Bohemia newspapers up to 1850s" analyses the thematic content and news frequency from the countryside and places that the German written newspapers Bohemia published during the introduced period. In the beginning the thesis describes the historical, cultural and political connection in the Czech countries, shows the bourgeoisie life and its customs and social changes. It introduces the media area of this period. It focuses closely on progress of the Bohemia newspapers, its content, interest and activity. It focuses on the rural section of Bohemia, which started to appear in a separate section from the year 1837. The quantitative analysis of the rural section describes the gradual frequency and the changes of the medial contents depending on the political and social situation.
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Transformation of army press after 1989, demonstrated on the newspapers "Obrana lidu" and other papers published by "Naše vojsko"
Vávra, Robert ; Köpplová, Barbara (advisor) ; Halada, Jan (referee)
Thesis "Transformation of military periodicals since 1989 (for example Obrany lidu and other titles of Naše Vojsko)" discusses the armed services press after 1945, and captures his transformation, inter alia, to reflect changes in the overall social situation during the next decade. The method of work is a historical analysis. This thesis is primarily focused and deals with the establishment of periodicals and the way of state institutions controlling, especially the Ministry of National Defence and the Chief political administration. The aim is to create an overview of army press and, by selected periodicals, to monitor changes occurring during their existence. Attention is also devoted to economic production company - Naše Vojsko (Magnet-Press). This thesis also reflects the transformation of army press which came after the events of November 1989 and which brought a massive reduction in army press. The text is given more attention to newspapers and magazines, the development of more reflective of social change in our country such as in Obrana lidu, Lidová armáda or Československý voják, more narrowly focused than the professional military journals. This thesis uses in addition information from various newspapers and magazines, archival materials from the National Library in Prague,...
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The body culture phenomenon in czech special interests magazines
Strouhalová, Iva ; Jirák, Jan (advisor) ; Macková, Veronika (referee)
Body culture represents a typical example of sociological phenomenon which has been a subject of mass commercialization for nearly several decades. At certain stage of this process, new magazines of special interest were been created with focus on a specific concept of the physical culture. Their content coverage ranged from fitness, strength training, bodybuilding, health lifestyle, to physical exercise in general. The diploma thesis "The body culture phenomenon in Czech special interests magazines" aims to survey an origin and evolution of such magazines in the Czech Republic and tries to shed light on how physical culture represented by increasing popularity of fitness activities among general public had been reflected in this segment of media production. While analyzing three Czech magazines, Svět kulturistiky, FITNESS and MUSCLE&FITNESS, the thesis examines how the mass popularization and commercialization of physical culture have affected a content structure of the magazines. The research focuses on selection of topics, target audience, use of language and graphic design. Qualitative content analysis will be used to study how the physical culture phenomenon is represented in selected magazines. The thesis also gives a brief insight into the history of bodybuilding and fitness movement in the...
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Possibilities of companies advertisement on fairs
Fusková, Michaela ; Klasová, Jana (referee) ; Dvořák, Jiří (advisor)
The bachelor´s thesis is focused on promotion of TONDACH Česká republika, Ltd. company on the fairs. It includes informations of different kinds of advertising on the fairs, possibilities and exhibits how efektively turn fairs into a profits. Also which forms are effective and which aren’t. Above all this the bachelor is focused on proposition of the optimal structure of advert on the fairs.
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Overview of information resources on biomass combustion
Komárek, Martin ; Bělohradský, Petr (referee) ; Hájek, Jiří (advisor)
The Bachalor's work is concerned to the mapping of the information resources in the area of biomass combustion. The main aim and theme on wich is the work mainly focused on, is to introduce basic, as well as related information sources, which from is possible obtain useful and valuable datas for any further manipultion together with research of biomass combustion and scene field of energetics, as the integral part. Significant attention in each chapter si aslo put on the gathering practice - oriented and applied informations.
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Analysis of Print Media and its Future Outlook
Naumkina, Anna ; Cook, Gina (advisor) ; Štěrbová, Ludmila (referee)
The thesis is focused on analyzing the development of print media based on the example of selected fashion magazines. It is also focused on the international strategies that can be used by these magazines. The author examines the theoretical background of print media and international marketing strategies, followed by application of this knowledge on the analysis of the chosen magazines. The thesis consists of two main parts: theoretical and empirical. The theoretical part includes a description of print media history, the background of magazines, and international marketing communications, particularly with regard to magazines. The empirical part is focused on analysis of the selected magazines and their international strategies. This part concentrates on the printed and online versions of magazines, so it is easier to see how magazines are influenced by new technologies.
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Independent publishing of printed periodicals and work with photography
Menšl, Teodorik ; SILVERIO, Robert (advisor) ; Ledvina, Josef (referee)
The topic of my thesis is Independent publishing of printed periodicals and work with photography describes the history of foreign magazines following the first use of photography. The work is mainly focused on contemporary magazines that are published once a year, biannual or rarely monthly. These magazines are not owned by any publishing company, their basic editorial team rarely exceeds five members. Editors cooperate on the basis of contributors or long-term employees who are employed externally. Most of these magazines do not adjust the content for "clients" but they try to work with them on the basis of sponsorship. Sometimes a client who wants advertising in the magazine, needs to adapt to that style. These periodicals have their large base of readers with that also related social events and other activities to boost sales and gain new subscribers.
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