|
|
Factors influencing consumer purchasing intention on Thai herbal tea in Germany
Surattanaporn, Sukontha ; Štěrbová, Ludmila (advisor)
Tea consumption has been increased, especially in Germany, as consumers are more concerned about health taking care for the people at different ages. Consumers are more careful of what they are consuming, and increasingly consuming the products which are originally come from nature. Herbal tea industry became more attractive and shows opportunities to the firms as well as consumers. A study about factors that can persuade or motivate consumer's intention to buy herbal tea from Thailand can help the entrepreneurial herbal firm or marketers in Thailand, or tea importer in Germany to realized the importance of factors influences consumer purchasing intention of Thai herbal tea in Germany, and it affect to consumer's decision making. Descriptive research was employed in the research methodology of this study as it helps answering research questions related to consumer attitude towards herbal tea, and relationship between each studying factors in this study. This research provides result from studying and analyzing the problems based on research objectives in order to investigate factors that influences consumer intention to purchase herbal tea, especially herbal tea from Thailand, which is the country that consume many different kinds of herbs in each day. The research had been done through questionnaire survey from 115 respondents from the range of age 21to 60 years old German consumers, who are living in the area of Mainz, Frankfurt, and Wiesbaden. The quantitative data was analyzed using SPSS (Statistical Package for the Social Sciences) to measure the relationship between variables and how it affects to purchasing intention of a consumer; the analysis of linear regression, correlation, and one-way ANOVA had been applied. Based upon the results of this study, several suggestions can be made to increase consumer perception and purchase intention of herbal tea from Thailand. First, the producers should pay attention on product quality as it is the factor that impacts their decision the most compared to other factors. Second, the word herbal tea from "Thailand" should be promoted on the package as well as its attribute because consumers trust that the quality of Thai herbal tea is good, and healthy.
|
|
|
International Coffee and Tea Trade
Potančoková, Petra ; Bolotov, Ilya (advisor) ; Čajka, Radek (referee)
This bachelor thesis is focused on the international trade in coffee and tea and the importance of Fair Trade in the world economy. The aim of this thesis is to describe the main flows of the international coffee and tea trade and introduce the major producers and its position on the world market. In the first and the most important chapter, the trade in coffee and tea is analysed in the global scale using analyses of export, import, consumption and price of these commodities. The second part is focused on Fair Trade, its basic principles and the significance of Fair Trade for producing countries. In this part I also concentrate on the support of Fair Trade in the Czech Republic. The third section contains a questionnaire which describes the importance of coffee and tea on the Czech market. The final chapter is dedicated to the interview with Petra Veselá, Coffee Book author.
|
|
|
Caffeine and its importance in the dietary intake
ANDRÝSKOVÁ, Zuzana
Bachelor thesis presents the results of studies on the importance of caffeine in dieting of adolescents. The theoretical part of the thesis deals with the characteristics of caffeine, describes both desirable and undesirable effects of caffeine on the human body and presents his best-known sources. The theoretical part describes the characteristics of adolescence, there is introduced appropriate nutrition, fluid intake and the movement in the life of adolescents. Practical part of thesis evaluates the most preferred types of caffeine beverages and dietary supplements, frequency of consumption and their purpose in dieting of adolescents. It also investigates how the caffeine food is got adolescents in awareness, where is most often acquired and consumed. The analysis is based on quantitative research, which was conducted by using anonymous questionnaires. The obtained data are processed in graphical and tabular form.
|
|
|
Importance of caffeine in the diet of pubescents
RUBEŠOVÁ, Jitka
The topic of this thesis is importance of caffeine in the diet of pubescents. The theoretical part deals with caffeine and its effect on the human body, describes the best known sources of caffeine. Furthermore, the period of pubescence is characterized in terms of development, nutrition and movement. The graduation thesis presents a quantitative research in which a questionnaire is used as the main research method. The targeted group comprises pupils aged 12-15 years. The practical part describes a representation of caffeine in the diet of pubescents including frequency of consumption of various kinds of drinks containing caffeine. It also points to preffered sources of caffeine on pubescents and the reasons for their consumption.
|
|
|
The World Coffee and Tea Trade
Flores, Jana ; Štěrbová, Ludmila (advisor) ; Zamykalová, Miroslava (referee)
This thesis researches the world coffee and tea trade, especially their flows and trends in consumption and production and trade regulations that affect these flows. This paper is divided into three chapters. The first chapter focuses on the world coffee and tea production, the economic benefits of these commodities for producing countries and the outlook for these markets. Another chapter deals with the coffee and tea market, the development of demand, supply and price is examined. This chapter is also dedicated to the concept of Fair Trade and to the forms of trading on examined markets. It is explained how the commodity exchange, tea auctions and trading on the basis of financial derivatives work. The last chapter investigates the forms of international regulations that have been requested by the global coffee and tea trade.
|
|
|
The international tea trade
Krňávková, Jana ; Gullová, Soňa (advisor) ; Klosová, Anna (referee)
The purpose of this thesis is to analyze the international tea trade. The first part of this thesis covers the major producers and consumers of tea trade. The second part of the thesis covers different methods on how to trade such as trades done through auctions and new ways of trading such as forward prices as well as direct prices also known as direct sales. The third part of the thesis covers perspectives and new trends of tea trading.
|
|
| |
|
|
Nonlinear Physics and Chaos Theory
NÁHLÍK, Tomáš
This thesis deals with nonlinear physics and chaos theory from its begining, through the main people to its application in various fields. This work has also part of fractals and fractal geometry. There are also source codes of various examples.
|
|
|
Position of tea on the beverage market
Břoušková, Miroslava ; Mlejnková, Lena (advisor) ; Jarolímková, Liběna (referee)
Target of this work was to dedicate the theoretical part to general chaacteristics of tea - history, production, influence on organism and areas of growing. The analytic part is dedicated to tea market in the Czech republic - franchising, tea-houses, import, production and consumption. The last part reflects the result of a guided conversation with an owner of a chosen workroom.
|
|
|
Marketing Communication in the International Marketing
Šíšová, Lenka ; Boučková, Jana (advisor) ; Vašková, Dana (referee)
Abstrakt: Marketing communication is one of the most culture-oriented tool of the marketing mix. The companies can use different strategies in the international marketing communication. These strategies must be based on the all-over strategy of the company. The general strategy is divided into particular strategies for divisions and departments of the company (marketing department, sales, production etc.). We observe two main strategies in the international communication of the companies -- globalisation strategy which tries to normalize all marketing communication activities through different countries, whereas the adaptation strategy forces the companies to think locally and act locally. Global company Sara Lee operates at almost all the markets of the world and owns about 80 different brands of food, beverages, body-care and house-care products. In Czech Republic Sara Lee owns a leading brand in tea market -- the Pickwick brand. The Pickwick brand is an international brand because besides Czech Republic it operates also on the other 7 markets in Europe and also in the United States. The tea market in the Czech Republic is very important for Pickwick Brand, because it is one of the markets where Pickwick enjoys the biggest success. The specifics of this market are based not only on the consumer behaviour and preferences, but also on the activities of the competition and also activities of the various sales channels of which the most important are the international retail chains. International communication of the Pickwick brand is based on the marketing strategy approved centrally. The communication strategy, positioning of the brand and tactical steps are decided by the managers of different countries together. We can see either normalisation features or adaptation features in the communication strategy of the Pickwick brand. The examples are the activation of the novelties of the Pickwick brand in Czech Republic or Hungary. Both countries have chosen a different concept of 360° idea, which they worked out in different activations. The Pickwick brand develops in long-term, and nowadays her goal is to strenghten its well-being segment (green, white and herbal teas), because this segment is the most dynamic one. Besides this segment the Pickwick brand could also focus on other, smaller segments such as teas for children. A large number of the products in originally "adult" categories prove that this segment is very interesting and attractive, too. The Pickwick brand has done alrady the ads focused on children, and that's why the brand could follow easily the communication schemes.
|
guest ::
