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Analysis of tea market in Czech Republic by retail audit
Palán, Zdeněk ; Vávra, Oldřich (advisor) ; Matějičná, Simona (referee)
The aim of my master's thesis is komplex analysis of tea market in Czech Republic in terms of market size and development, market segmentation by types of tea, main manufacturers, brands and their market shares, importance of channels, regions and retailers to analyse especially their differences and specifics.

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