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Consumers´ perception of private labels
Partynglová, Hana ; Koudelka, Jan (advisor) ; Zamazalová, Marcela (referee)
The aim of the work is to introduce the offer of private labels of selected chain stores and analyse the consumers' perception of the labels with the aid of a questionnaire survey. A range with private label includes all products sold by a store under its own label. The packaging is furnished with the name and logo of the distributor, meaning this marked product won't be found in another kind of store. Originally, there used to be only groceries and dring sold under private labels. However, nowadays, there are also private label drugstore commodities, domestic appliances, sports equipments and other products available. Private labels offer advantages as well as disadvantages to producers, sellers as well as consumers. Acoording to the price and quality we can devide the private labels into three categories -- economical, standard and special. The most developed market with private labels can be found in Switzerland, its market share reaches 53 percent. In the Czech republic this share amounts to about 35 percent, with private label goods being included into all chain stores' assortment. The foremost position is held by the Tesco company. The results of my questionnaire survey have shown that private label goods are bought by 85 percent of the respondents, the most important criteria for their purchase being the lower price range. On the other hand, the buyers' scepticism and lower quality of the goods work in disfavour of the purchase.
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State and business protocol of Great Britain
Sinajová, Zuzana ; Müllerová, Františka (advisor) ; Korandová, Jiřina (referee)
The bachelor thesis deals with the basic characteristics of British state and business protocol. The first part contains a definition and further explanation of some basic terms connected with the state protocol in general, as well as a short section about British state symbols and their symbolism. The second part is devoted to the British state protocol itself, its individual parts and their further characteristics. The third chapter focuses on detailed specifics of the British business protocol, beginning with the proper introduction when meeting someone new and ending with a successful business meeting and development of a business partnership. The last part presents an evaluation of a questionnaire concerning the British business environment and etiquette. For this purpose were used the answers of a random group of working British.
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Production management in the selected company
MIKULÁŠKOVÁ, Petra
This Bachelor thesis analyses manufacturing process of one of the main products of chosen company that produces hand tools. The introductory part sums up basic theoretical terms of this topic. The main part analyses the manufacturing process itself, the flow of material and capacity of individual workplaces, with the aim to find drawbacks of the current situation. Solutions to more effective production are proposed from the facts found, as well increase of the production capacity for the specific product.
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Trend of Packaging Technologies in Years 1980 - 2008
KOURKOVÁ, Dita
This bachelor thesis Trend of Packaging Technologies in Years 1980 ? 2008 is focused on the wrappings of meat products. The first part of the work deals with the division and the description of the packaging. Further the types of wrappings which were used or launched in the 1980s are defined. The fourth part concerns with the packaging technologies. The final part refers to the influence of wrapping material on the environment.
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Logistics in Povltavské mlékárny, a. s.
Prokůpková, Soňa ; Pernica, Petr (advisor) ; Cimbálek, Jiří (referee)
The graduation theses is focused on an application of logistics in food company. Theoretical part defines terms like stocking, manipulation units, wraps, material flow etc. The application part is based on the logistics in Povltavské mlékárny, a. s. It describes different departments like purchase (and also program Milsoft), estimates of sale, finished stock room and fleet department. The second part of the application part is based on the thoughts and calculation of sufficient capacity of the finished stock room after implementation of laboratory tests for listeria.
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Environmental aspects of business operations
Schánil, Jiří ; Sato, Alexej (advisor) ; Šepelová, Gabriela (referee)
The study concentrates on foreign trade and environmental aspects of business operations. A subject of interest are duties and consequences resulting for entrepreneurs from the Law no. 477/2001 on packaging materials and the Law no. 185/2001 on waste. The study presents a summary of duties regarding packaging and waste originating from the use of some products (electrical and electronic equipment) and its take-back systems in the Czech republic.
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Design jako konkurenční výhoda
Mynařík, Jan ; Vávra, Oldřich (advisor) ; Vokrouhlický, Zbyněk (referee)
Práce pojednává o možnostech využití designu jako konkurenční výhody, definuje samotný pojem ?design? a dále se zabývá historií designu, jeho využitím v podniku, aplikací na obaly, výrobky a služby, jak ovlivňuje rozhodování zákazníků a dalšími výhodami, které může přinést. To pak ukazuje na příkladu produktů společnosti Linet, která vyrábí lůžka pro zdravotnictví a pečovatelství.
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