Original title: Komunikační strategie nové plastové láhve společnosti Coca-Cola.
Translated title: Concept of communication strategy of The Coca-Cola Company´s new plastic bottle
Authors: Němcová, Klára ; Postler, Milan (advisor) ; Šiser, Roman (referee)
Document type: Master’s theses
Year: 2009
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]
Práce pojednává o teoretických základech marketingových a komerčních komunikací. Praktická část se věnuje návrhu komunikační strategie společnosti Coca-Cola The thesis relates to theorethical principles of marketing and commercial communications. The application part of the thesis relates to a concept of communication strategy of The Coca-Cola Company's new plastic bottle
Keywords: communication; CSR; packaging; CSR; komunikace; obaly

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/24696

Permalink: http://www.nusl.cz/ntk/nusl-77406


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses