|
|
The readiness of banks for the transition to digital banking
Šimek, David ; Stříteský, Václav (advisor) ; Vávra, Oldřich (referee)
The focus of this thesis is on the readiness of banks for the transition to digital banking. Its goal is to present current trends that influence development of retail banking, the definition of digital banking and design recommendations for banks for developing the business model based on the analysis of banks competitors, qualitative research with customers, workshop with bank employees and analysis of customers life which will leats to simplification of the life of the customer so that they are ready for the transition to digital banking which will enable them to increase customers loyalty and prevent a decrease in revenues.
|
|
| |
|
|
Proposal of Business Model for Touch Art Development Studio
Maštalíř, Roman ; Beneš, Marek (referee) ; Zich, Robert (advisor)
The goal of the thesis is to develop a business model, which will lead to growth of Touch Art developer studio. The focus areas are: improving societal and customer education, creating value networks and leadership development. With these focuses in mind, thesis contains analysis of the environment in which the studio is present, introduction to development topic, clarifying goals and visions, as well as marketing, internal factors and field analyses. The output of this thesis is structured steps and their evaluation, which the development studio needs to undergo to ensure stronger market position.
|
|
|
International Tax Planning and its Impact on Company's Economy
Vlk, Tomáš ; Koutný, Jiří (referee) ; Kopřiva, Jan (advisor)
Aim of my master’s thesis on the topic „International Tax Planning and its Impact on Company's Economy“ is to evaluate current business model of the firm Jelko which is using it for products selling to the Slovakia. Based on the currect model analysis I will introduce other models, which could cause higher efficiency of advantageousness. I will analyse advantages and disadvantages of each model and following this analysis I will choose the best model which I will recommend to the firm in order to consider it and eventually to implement it.
|
|
|
Optimization of the Business Model of the Online Store Jednoručky.cz
Chvojka, Jan ; Svobodová, Ivana (advisor) ; Hartman, Ladislav (referee)
This thesis focuses on the analysis and improvement of the business model of a small online store Jednoručky.cz, which sells fitness dumbbells. The aim of the thesis is to reveal the fundamental flaws in the store's strategy, to find the main causes of the decline in sales of this online business and propose changes that will lead to a smooth operation and return to growth of customer orders. The theoretical part describes the basic aspects that are important in the establishment and operation of an online store, followed by the introduction of some current trends in internet marketing and the opportunities that are offered to Czech entrepreneurs to obtain information from this field. The practical part of the thesis describes and evaluates internal processes and strategy of the store Jednoručky.cz and on the basis of these findings, it suggests a comprehensive plan for optimizing its business model. The plan will be realized during the year 2015.
|
|
|
Creating and managing online translation agency
Matoušek, Ondřej ; Vondra, Zdeněk (advisor) ; Šubrta, Václav (referee)
The aim of this thesis is to carry out a business process model and user interface of an online translation agency that is capable of competition on a global marketplace. The business process model has been designed through analysing the main competitors and modifying their approach and mechanisms. The user interface has been created using and implementing time-proven principles of graphic design. The main result of this thesis is a functioning and competitive business process model of an online translation agency.
|
|
|
Analysis of eBooks Market
Nováková, Marie ; Kincl, Tomáš (advisor) ; Přibil, Jiří (referee)
The presented thesis analyzes the eBook market. The aim of the thesis is to establish the optimal way of pricing electronic books. The most important entities of book markets are defined, and the utmost stress is put on changes in the entities' role that have been brought about by the coming of eBooks. The thesis is not only limited to the model of sales of eBooks, but also discussed are alternative business models based on the eBook as an object of monetization. The conclusion of the thesis summarizes the findings, and introduces possible trends in the development of the described subject.
|
|
|
Design and implementation of a Rezervacnik service
Houžvička, Jakub ; Šebesta, Michal (advisor) ; Chocholatý, Drahomír (referee)
The main objective of this thesis is the design and the realization of the SaaS project Rezervacnik. The thesis itself consist of three parts. The first part defines the SaaS and Cloud Computing, and the establishment of basic advantages and disadvantages of SaaS services. The second part analyzes the information model of the SaaS provider. Introduce are the basic application billing and subscription software for the management of SaaS, which are researched and compared. The last part presents Rezervacnik project and defines the advantages of online booking. After finding a market assumption are designed all parts of the project. Finally, it is presented as part of the implementation.
|
|
|
Obchodní modely digitální distribuce audia
Hlaváček, Ondřej ; Šedivá, Zuzana (advisor)
This thesis considers current status of recording industry divided into two parts – music and audiobooks, either in the whole world and Czech Republic. Used technologies, payment systems and business models are examined alongside with fresh information from recording industry. The models part describes an ideal business model, which incorporates current trends and creates a vision of the business in the future. Applied part adjusts this model according to real world factors into a model usable in the Czech Republic. A final SWOT analysis describes all strengths, weaknesses, opportunities and threats of the given model.
|
|
|
Key aspects of web applications according to their business focus
Nemejovský, Michal ; Buchalcevová, Alena (advisor) ; Mittner, Jan (referee)
The main focus of this diploma thesis is the characteristics of key aspects, which are important when designing, implementing and maintaining web application, whereas these aspects differ according to business model of the web application. The thesis reflects modern trends in the areas of web project management, UX, web design, E-Commerce process management etc. The thesis consists of the introduction, theoretical part, practical part and conclusion. In the introduction I present the reason for picking this topic, the more in-depth targets of the thesis, preconditions, restrictions, in-depth structure, sum-up the expected contribution and present research of the field. The theoretical part consists of the information about online business and introduction of the web applications. Furthermore, the key domains are presented with the new trends in different areas of web applications. In the practical part, at the beginning, there are categories of web applications defined, which are based on different business models introduced earlier. This part is followed by the comprehensive analysis in the field of web E-Commerce applications for each category of the web application, with the output of trends and best practices in the field according to each domain of the web application. It is then followed by the analysis of situation around web applications in general, because here were also some trends and best practice noticed. In conclusion I sum up the acquired results, introduce the contribution of the thesis and think about the situation around the web applications.
|
guest ::
