National Repository of Grey Literature 4,445 records found  beginprevious4430 - 4439next  jump to record: Search took 0.00 seconds. 
Evaluation of marketing strategy of Ferrari
Fiala, Jakub ; Procházka, Jan (advisor) ; Stříteský, Václav (referee)
The aim of this thesis is to evaluate marketing strategy of the Ferrari carmaker with consideration of the marketing specifics of luxury goods. The main tool used in the thesis is the situational analysis. The results are summarized in SWOT analysis, out of which the final evaluation is drawn.
Analysis of practicity of government grant
Sedláčková, Daniela ; Dvořáček, Jiří (advisor) ; Petrlík, Oldřich (referee)
The goal of this dissertation is to consider the practicity of grant for a company, which has its business line in ecological disposal of car wrecks and electric scraps. Then to describe the significancy of line of business for the company especially with the relations of impacts to the environment. Practical part is devoted to evaluation and analysis of company which is interested in acceptance of grant from the State fond for environment (SFŽP) for the development of its business activities. After this study I concur with the analysis of other actual possible forms of state assistance. They could lead to an improvement of position and no only of this concrete company, but also the others which are active in this business line of ecological disposal of car wrecks end electric scraps.
Comparison of regional policy in Poland and in the Czech Republic
Tomešová, Jana ; Damborský, Milan (advisor) ; Říhová, Gabriela (referee)
This diploma thesis is focused on implementation of regional policy in the Czech Republic and Poland. The theoretical part deals with regional policy in general, its definition, motives and used instruments. It is also described its implementation in the Czech Republic and Poland, namely institutional framework, documents in this sphere. This work also contains a description of basic disparities in both states and unemployment trend and trend of regional domestic produkt per inhabitant in regions NUTS II. It is also briefly described how these two states draw the support from structural funds. The last part compares the implementation of regional policy in the Czech Republic and Poland and contains a SWOT analysis.
Position of the state castle of Hluboká in tourism of the Czech Republic
Písařová, Markéta ; Netková, Jarmila (advisor) ; Raabová, Tereza (referee)
This Bachelor thesis characterizes the current situation of a large castle which is one of the most visited monuments in the Czech Republic on the example of the state castle of Hluboká. The theoretical part of the thesis focuses on the significance of tourism in the national economy, then it deals with general indicators of the Czech Republic and South Bohemian Region. Also the definition of cultural tourism and cultural tourist with its importance in the tourism in general is added to this part. The analysis is devided into several parts as well. At first it concerns an analysis from the historical point of view and there is a desciption of all the space on view. The next part closely deals with a marketing mix of the destination. The last part contains an analysis of the visitors during the past few years also in comparison to other competitors in the state. The information and data were collected from the web sites of the Czech Statistical Office, Czech National Bank, Regional Office of South Bohemian Region, Ministry of Culture and National Monumental Institute.
Marketing strategy of tourism development in the zoo Chleby
Motejlková, Jana ; Jarolímková, Liběna (advisor) ; Netková, Jarmila (referee)
In the first chapter describes the Zoo Chleby in general. The second chapter describes the general marketing strategy in tourism. In the third chapter compares the zoo in Chelby and in Vyškov. In the fourth chapter carries out a practical application.
Contemporary options of evaluation free financial resources
Jurčíček, Václav ; Smrčka, Luboš (advisor) ; Zámečník, Petr (referee)
The objective of this thesis is a comparison of two complex scenarios of a personal financial plan. Both scenarios fulfill major objective of securing privately-owned property and furthermore comprise a combination of other modern financial products, which generate stream of cash flows. A combination of two methods is used for the comparison - a SWOT analysis and NPV analysis, which compares monthly cash-flow values over a course of 34 years.
How to start business
Čtvrtečka, Lukáš ; Tyll, Ladislav (advisor) ; Získalová, Tereza (referee)
The thesis explains the situation of establishment of business. Theoretical part talks about the decision if to do the business or not, the choosing of type of business and other steps in asociation with this topic. Practical part presents the creating of business plan.
Business plan of Lyckeby Amylex
Hůlová, Marie ; Srpová, Jitka (advisor) ; Chlan, Miloslav (referee)
The biggest producer of potato starch in Czech republic is thinking about using the factory for producing pea starch. There are two reasons, at first quotas for producing potato starch, European Union determines these quotas. Secondly, it's very difficult (financially as well as agronomically) to plant potatoes. The capacity of the factory will be fulfilled and the dependence on one raw material will be reduced, these are the advantages of producing new kind of starch. The aim of this thesis, it's to make the business plan and to consider the reality of this plan.
The building-up of the R35 highway between Vysoké Mýto and Staré Město
Čermák, Michal ; Šauer, Petr (advisor) ; Hadrabová, Alena (referee)
The thesis is concentrated on the analysis of the decision - making process. Concretely in the case of building-up of R35 highway. The analysis describes landscape planing process, strategic environmental assessment process, environmental impact assessment process, planing inquiry and buliding control. I'm trying to find optimum alternate of building-up of the highway as a combination of economic,environmental,technological and social point of view.
Analysis of opportunities of efective development of Media Relations in a company of adidas CR
Mikulová, Eva ; Zamazalová, Marcela (advisor) ; Šatková, Jana (referee)
The thesis is focused on valuing of two projects that should improve cooperation between a company of adidas and journalists. The first project is a showroom opened for journalists, the second one are new web pages. The main goal of this thesis is to make an analysis of the projects using methods of decision making management. Second, also very important goal is to find other possibilities how to improve cooperation with journalists and reach higher positive publicity.

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