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Management of the Marketing in Hospital Facilities in 21. Century
Rivola, Pavel ; Vrzáček, Petr (advisor) ; Hofman, Vladimír (referee)
This thesis is about position of marketing in hospital facilities in the Czech Republic and offers to readers basic information how to realize hospital marketing well. The thesis is divided into two parts. First part concerns in theory of hospital marketing. Second part presents results of research, which is about how can good name of hospital influences a decision of consumer of service-client. The second part also concerned in state of marketing in choice university hospitals. At the same time the second part gives a recommendation how to organize marketing in 3 choice hospitals. You can find more about this thesis in its introductory part.
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Talent Management
Herlesová, Hana ; Šikýř, Martin (advisor) ; Lansky, Miroslav (referee)
This assignment aims on the differences between the theory and praxes in managing of talented workers. The first part of the assignment is elaborated on theoretical base only and it is focused mainly on explanation of "talent" and "talent management" expressions. Further on the first part describes specific areas where the accent in talent management is necessary. The second part on the contrary to the first part deals with practical issues, processes and programs of the IBM. With respect to the company's size it is necessary to have the talent management precisely prepared as a part of company strategy, which is accomplished as a company's routine not only as a paperwork. This part contains process description of talent identification, selection, development and also retaining talented workers. Single area descriptions are completed by pictures and tables to make it well-arranged. In this section there are partly compared praxes with the theory. There is shown confrontation among theoretically defined areas and processes of talent management and IBM's areas and processes of talent management. Also important is different understanding of "talent" between theory and praxes. The third part summarizes findings and conclusions based on the confrontation between practical and theoretical parts. The fourth part evaluates actual topic of world financial crisis and its impact on the field of talent management mainly from benefits and bonuses for talented workers point of view.
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Typology of the World Class members
Porkertová, Adela ; Postler, Milan (advisor) ; Průša, Přemysl (referee)
The objective of the bachelor work is to point out the basic typology of the World Class members within its fitness club located in Venceslas Square and thanks to the obtained results try to come up with possible recommendation for the future marketing strategy. First part is dedicated to the theory and expressions such as marketing, market research, market segmentation, buyer behaviour and questioning. Second part gives a closer look to the fitness,to the company World Class and at last to the specific fitness club in Prague. Chapters explain whole procedure of the market research, the gain of the data and finally the data analysis with its practical explanation.
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Legal language - its specific features in written and spoken communication
Kosová, Hana ; Mareš, Petr (referee) ; Nebeská, Iva (advisor)
This thesis' main focus is the legal language usage. It covers a very wide area of the interdisciplinary subject of legal language and its practical usefulness for legal professionals as well as general public. The first part of the work tries to describe the specific features of the Czech legal language as a functional entity within general language. The description is divided according to the distinct language levels (morphological, stylistic; lexical and semantic, textual) and those parts are connected with the related legal theory issues (theory of legal semantics, legal concepts and their expressions in the text, problems of prescriptive v. descriptive clauses, possibility of misinterpretation of the originally intended meaning). This part is also accompanied by a terminological chapter explaining the linguistic expressions used herein. The following parts explore various areas of applied linguistics. The following subjects are dealt with: language and grammatical interpretation of statutes (practical usage of it, examples of cases from Constitutional Court of the Czech Republic and examples of enquiries from lawyers as well as from general public to the Czech Language Office of the Czech Academy of Sciences concerning meaning of legal expressions), creating of legal texts, legal informatics and...
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Institution of spirit objective
Fabius, Léo ; Tengelyi, Laszlo (advisor) ; Klass, Tobias Nikolaus (referee)
Title : The Institution of the objective spirit Abstract : This work attempts to offer a rereading of Hegel's Grundlinien der Philosophie des Rechts. Through a redefined concept of the institution, it aims to "repeat" (wiederholen) some of the fundamental problems of Hegel's theory of the objective spirit. First, it proposes to identify the object of the political anthropology of social issues, which is understood as the anthropology of reflexivity spaces. This is what can be called the social dimension of the institution, or the objective spirit of the institution (Chap. I). Second, to redefine the latent theoretical architecture which enables the concrete understanding of this dimension highlighting the use and the "function"of speculative aspects in the analysis of the political test of contingency ; it will reveal the political dimension of the institution (Chap. II). Finally to reach what in the Hegelian regime is the real starting point or point of emergence, which makes both social and political conceptions effective, which logically comes first here ; this can be called the historical dimension of the institution or the institution of the objective spirit (Chap. III).
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An Analysis of Francis Fukuyama's Arguments Exemplified on Contemporary Dystopian Cultural Production
Šinaľ, Martin ; Veselá, Pavla (advisor) ; Roraback, Erik Sherman (referee)
In this thesis I analyze and problematize Francis Fukuyama's position on posthumanism, largely expressed in his 2002 book Our Posthuman Future. In it he warns against the likely negative outcome of a potential biotechnological revolution, which could enable easy access to interfering with human genome via practices such as genetic modification or human cloning. Fukuyama's major assumption is that all members of society must meet some limited standards of humanity in order to be equal, because if people acquire different levels of artificially altered "human natures," the outcome will be stratification, irrecuperable inequality and perhaps even class warfare. For this reason, Fukuyama calls for a pre-emptive regulation of genetic manipulation so as to avoid a "posthuman future." I contrast this theory with a selection of transhumanist and feminist theorists as well as with examples from fiction, namely the trilogy Lilith's Brood (1987-1989) by Octavia Butler and the novel Never Let Me Go (2005) by Kazuo Ishiguro. Drawing on these sources I conclude that Fukuyama's position is harmfully exclusionary and divisive; and also counter- productive in the sense that in his pursuit of securing freedom and equality he renders potential posthuman subjects fundamentally inferior, thus principally defeating his...
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Animated works and education
Javora, Ondřej ; Brom, Cyril (advisor) ; KOUTSKÝ, Pavel (referee)
This postgraduate thesis deals with the relationship between animated works and education. Main importance is given to the prior historical trends of educational animated works and to the question if are the animated works suitable for educational purposes. The thesis is divided to four chapters. First chapter depicts the historical development of educational animated works and briefly maps this area of animation. Second chapter analyzes specific characteristics of animation and abilities of its means of expression for educational use. Third chapter is a brief introduction to the cognitive psychology which offers valuable knowledge about functions of human mind. The center of attention is focused on attributes of human memory and process of learning, which are somehow related to the usage of animation. Fourth chapter sort of expands the third chapter and bases its conclusions on the work of American psychologist Richard E. Mayer. The subject matter are more practical ways how to use animation to enhance effective learning.
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Detection of drought events using combination of satellite data and soil moisture modelling
Semerádová, Daniela ; Trnka, Miroslav ; Hlavinka, Petr ; Balek, Jan ; Bohovič, Roman ; Tadesse, T. ; Hayes, M. ; Wardlow, B. ; Žalud, Zdeněk
The use of satellite data offers a potentially well usable tool to accurate drought monitoring. The study examines the space-time possibility of agricultural drought detection using freely available data from the MODIS instrument onboard Terra and Aqua satellites that reflects vegetation condition. Vegetation greenness metrics used in this study are based on the spectral reflectance curves in the visible red and near-infrared part of the spectrum and are expressed in relation to the average for the period of 2000-2014. The results are presented in weekly time step for the whole area of the Czech Republic, and are compared to the drought monitor system, based on the SoilClim dynamic model for soil water content estimates. These data, as well as other parameters, such as soil properties and land use, are integrated at 500 meters spatial resolution.
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PROMISED LANDS: Susan Sontag's Documentary Work In the Context of Her Essays
Košař, Lumír ; RŮŽIČKOVÁ, Alice (advisor) ; ŘEZNÍČEK, Martin (referee)
The aim of this thesis is to present the lesser known documentary work of the American writer Susan Sontag. This is done by a film analysis of vehicles of expression used in the documentary film Promised Lands. Susan Sontag´s methods are presented and explained by her literary. Attention is being paid particularly to the method chosen by Sontag of displaying the wartime suffering.
The thesis also presents the literary works of Susan Sontag and her relationship to film, and offers an insight into the situation during the Yom Kippur War.
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Analysis of the supply of cultural tourism in Karlovy Vary
Víchová, Simona ; Tyslová, Irena (advisor) ; Dianová, Markéta (referee)
The aim of the thesis is to evaluate the offer of cultural tourism in Karlovy Vary. The thesis tries to prove the importance and significance of cultural tourism in tourism in Karlovy Vary through the available theories of cultural product and through the offers in tourism and tourist industry. The practical part of the thesis contains analysis using the theory of distribution of cultural tourism according to GR and the theory of expert interviews. The analysis finally evaluates the offer of cultural tourism, describes its negative and positive aspects and recommendations for the future.
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