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Communication in the selected organisation
Vondrová, Zita ; Pánek, Pavel (advisor) ; Michal, Michal (referee)
The Diploma thesis called Communication in the selected organisation is dealing with one of the key requirements for success of every company, and that is communication. The main objective of this work is to find out and characterize topic of communication in selected organisation. In case there are found any deficits, propose recommendations for this organisation.
First, the theoretical basis is defined, that is gained mostly from reference books. It is based mostly on explanations of names connected with the word communication.
Selected organisation is characterized in the practical part. Based on synthesis of basic knowledge from the first, theoretical part, is the main goal of the research to analyse communication within the organisation. At the end of this work present proposals that would lead to more effective communication and thus leading to increased work productivity and improvement of work environment based on findings from the questionnaires and interviews.
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Staff Training & Development in Selected Company
Kundrátková, Veronika ; Fejfarová, Martina (advisor) ; Sylvie, Sylvie (referee)
The thesis Education and development of employees in a selected company is focused on analyzing the current situation of the education system and staff development at Komercni banka a .s.. The main objective is to evaluate the problems of the current situation, specifically propose recommendations for improvement based on the findings. For this purpose a survey, ie. Questionnaires and personal interviews with banking advisors, on the basis of which is determined by the bank employee satisfaction with the current process of education and development. Based on the results of the evaluation will be to design a solution for process improvement training and development banks. The result of this survey is used to design measures, which are the introduction of regular educational activities that serve to simplify negotiations and solving the problems of the employees. These measures will help to guide employees on the market, leading to greater competitiveness, while education employees, better communication supervisor and subordinate. In the final context serves to improve the state of education employees in the bank and a development plan.
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Effectiveness of selected investment on municipal level
Gvizdová, Jana ; Mach, Jiří (advisor) ; Ivana, Ivana (referee)
The subject of this thesis is to evaluate the effectiveness of the investment project at the municipal level, which is building a center of social services in Jeseník. The theoretical part is focused on understanding the processes associated with investment decisions, financial analysis, financing sources and a list of major investment efficiency evaluation methods. The conclusion was devoted to possible risks of investment projects and their effective management.
The practical part applies theoretical knowledge to real investment project. Feasibility study has been processed focusing on market analysis, technological project, human resources, organizational management and financial analysis. Socio-economic effects are expressed using cost-benefit analysis. Evaluation of the effectiveness and sustainability of the project is based on the cash flow of financial analysis, indicators of economic analysis and risk analysis. Based on the results obtained from the research are formulated specific investment recommendations.
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Analysis of tourism in selected region
Poncová, Pavlína ; Svatošová, Libuše (advisor) ; Kristina, Kristina (referee)
The diploma thesis deals with the analysis of tourism in the Giant Mountains. Using the time series the indicators of the number and attendance of collective accommodation establishment in the whole region and also in seven selected cities, such as Jilemnice, Vrchlabí, Janské Lázně, Harrachov, Rokytnice nad Jizerou, Pec pod Sněžkou and Špindlerův Mlýn are analysed - based on the data obtained from the Czech Statistical Office for the period 2000 (2005) - 2014. The elementary characteristics are performed using a spredsheet program Microsoft Excel and on the basis of adaptive models the forecast of attendance for the year 2015 are generated. Adaptive models were chosen for the significant seasonality that occurs in the region. In the practical part of the tiploma thesis, the use of the seasonal cycle buses is summarized for the period 2011 - 2014. The final part presents the results of the survey of the tourism development and on the basis of those findings, recommendations for tourism growth in all four seasons are suggested.
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Creation of methodical process of inventory of property and commitments in a selected non-profit organization
Lorencová, Dana ; Štáfek, Pavel (advisor) ; Pavlína, Pavlína (referee)
The diploma thesis follows up a process of inventary in a chosen accountant unit, its found insufficiencies and its consecutive solution. The process of inventary belongs to activities that lead to completion of a closing financial statement of an organization and that is why all the actions and processes must be done with carefulness and accuracy according to law number 563/1991 of law collection about accountancy, which states, according to law of the European union, extent and way of managing the accountancy and all requirements for its conclusivness and conditions for handing it over to a state.
The theoretical part of the thesis is related to defining basic terms of inventory process. The valid law regulations, which are dealing with those issues, are stated there. Individual phases of the whole process, important intern regulations and documents, which are obligatory for every single accountant unit, are also stated in the theoretical part of the thesis. A continuity of the inventory of property and commitments in financial statements and statements is being described there.
The practical part of the thesis involves the process of inventory in a chosen non-profitable accountant unit of the district court in Jičín. In the individual phases of the inventory, when the physical and documentary stock-takings are being done, are found insufficiencies and proposals of their solutions. A complete process of inventory belongs to activities of the chosen accountant unit, on which state´s controlling institutions are focusing in recent years, because the activities involve economy of the state´s essets. A methodic instruction for the processing of inventory of property and commitments for an accountant unit is worked out in the last chapter of the practical part.
By the compilization of the diploma thesis a complete view on an inventory as a whole was given, which is a starting point for completion of a financial statement. While working out the thesis, rocess or system insufficiencies were analysed. These insufficiencies might cause that the accountant unit will not fullfill the § 6 paragraph 3 of law of accountancy, from which the compulsatory duty of inventory of property and commitments according to provision § 29 and § 30 of law of accountancy flows. The audit office can, on the basis of those insufficiences, proclaim that the inventory of property and commitments was not done correctly and can apply a sanction on the accountant unit. After the inventory process the accountant unit is compulsory to make an inventory report that is a substantial document together with financial statements, balance-sheet, profit and loss sheet and attachments to the authorization of the financial statements.
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Foreign Trade of the Czech Republic with Ireland focusing on a selected company
Dekanová, Jana ; Toth, Štefan (advisor) ; Jan, Jan (referee)
The work is focused on the evaluation of the development of Czech foreign trade with Ireland, focusing on specific Czech company seeking to acquire a significant market share on the Irish market.
Within the literary research is generally characterized by foreign trade and relations between the Czech Republic and Ireland in connection with foreign trade. Attention is also focused on strategic analysis, necessary to obtain a competitive advantage and long-term market success.
Own part presents the company Fenix Ltd., which operates in the market for a long time. Based on the analysis of external and internal surroundings through SWOT analysis summaries are designed corporate strategy that will result from the strategic analysis .
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Analysis of the development of the selected villages in relation to the Czech Republic´s entry to EU
Baitoukou, Renáta ; Svatošová, Libuše (advisor) ; Petr, Petr (referee)
This translated thesis is focused on use of tools for local level development.Main goal of thesis is to point out the ability of local self-government and how to strive to realization of goals and sustainable development with help of european and regional politics.This thesis analyses the influences of european politics on villages with population of less than 1000 inhabitants.Problematics delve into the are of specifications of villages,funcions of self-governments in small villages and points out individual factors of influencing the development. Analysis of development of chosen village in correlation with admission of Czech Republic to EU is based on detailed characteristic of area of interest. For better clarity more significant areas were chosen which we can safely judge with the development in certain time period how and if the area became to worse,started to stagnate or became generaly better and what was its cause.In relation of admission if Czech Republic to EU the results will be evaluated if this act had any significant benefit on this specific ocasion.
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Marketing comunication in firm
Brožová, Veronika ; Kala, Štěpán (advisor) ; Pavel, Pavel (referee)
The main goal of the diploma thesis is to propose suitable recommendations in the
area of marketing communication of the company Costa Coffee on the basis of a questionnaire survey and data analysis. To accomplish the main goal of the thesis, logically
sequenced partial goals precede it. The theoretical part contains basic terms related to
marketing, marketing mix and marketing communication, especially communication mix
and targeted marketing. The practical part describes characteristics of the chosen café chain
and its marketing mix, which is inspected also in the closest competition companies. Also
analyzed is the external marketing environment of the coffee chain. The questionnaire
survey, which is aimed to identify suitable segments for setting most effective marketing
communication possible, follows. The suggestion for the optimization of marketing tools is
based on a research into consumption and medial behaviour and lifestyle of MML TGI
population. On the basis of the data gained in this research, the perception of promotions on
the level of individual segments is analysed. The conclusion, considering all the information
acquired in the research, contains a proposal for improving marketing activities, and green
coffee is suggested to be added to the café portfolio.
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Economic impact of social development in the selected organization
Trnovská, Jiřina ; Toth, Daniel (advisor) ; Zdeněk, Zdeněk (referee)
The main theme of the thesis is the policy of the European Union with a focus on providing support to member countries. The primary goal is an evaluation of drawing the allocated grant with using an example of realization of a particular project and specifications of measures for a more effective budget creation. The proposal of the measures will reflect the experiences from the realization of the project. The secondary goal is an elaborated analysis of key activities and comparison of the real amount of drawn financial resources under the budget items of individual activities with a budget proposal created before the start of realization.
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Assessment of the Level of Financial Literacy of the Selected Group of the Population
Špirka, Jozef ; Ulrich, Milan (advisor) ; Stanislav, Stanislav (referee)
The current period is characterized by consumerism, market economies, easily accessible loans, household indebtedness, depersonalization cash flow due to of electronic payments and visible consequences of the debt trap and subsequent executions while failing to secure funding. Inadequate or only elementary knowledge of financial literacy of young people is a condition that is a risk factor for most skills in the management of their money. The above facts are environments where most may apply sometimes aggressive ways menu disadvantageous loans. In the practical part, I am my task using questionnaires to determine the state of financial literacy and compare the results at several high schools, including the ability to evaluate the orientation of the financial market and resistance risk activity in the financial management of personal finances.
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