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Development of "Turistický Atlas" Web Pages
Sedlmajer, Kamil ; Szőke, Igor (referee) ; Herout, Adam (advisor)
This bachelor's thesis focuses on the process of creating new version of tourist website and on its design, implementation and evaluation of further adjustments leading to the developmentof the project. The new website is written in PHP with use of Nette framework and is optimized for PC and mobile devices. The thesis further deals with creation and testing of user interface, the SEO optimization and evaluation of achieved results.
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Marketing Mix of Town Slavkov u Brna and the Surrounding Area
Lužová, Veronika ; Kokešová, Regina (referee) ; Mráček, Pavel (advisor)
Bachelor´s thesis „Marketing Mix of Town Austerlitz and the Surrounding Area“ focuses on modification of the current marketing mix of tourism and proposing products for a tourist destination, which would increase tourism in Austerlitz and its surroundings, and which would help to develop business. In order to create the right marketing mix, it is necessary to analyze the present state of tourism, competition, demand and prepare SWOT analysis. After evaluating the results, it is possible to compile proposals for products that will help increase tourism. In the end, the marketing mix will be applied to on of the newly proposed products.
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The Use of Statistical Methods for Data Processing
Kočárek, Tomáš ; Šustrová, Tereza (referee) ; Novotná, Veronika (advisor)
Main goal of this diploma thesis is to design a strategy to increase the competitiveness of the spa resort Lázně Hodonín. Secondary goal is to predict the future attendance of said spa resort. A theoretical part apprizes the readers with basic terms of tourism, spa procedures, time series and spa resorts from South Moravian area. In the practical part, we will use time series to process an attendance of spa resort and predict its future developement according to a chosen model. In the end we will use SWOT and PESTE analysis to summarize results, which will be used to suggest a recommendation leading to an increase of competitiveness of chosen spa resort.
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Business Plan to Establish a Tourist Restaurant and Guesthouse
Čechová, Pavla ; Kuběnová, Lenka (referee) ; Chlebovský, Vít (advisor)
Designing a real business plan to establish a tourist restaurant and guesthouse in the tourist region of Dolní Věstonice in south Moravia is aim of this bachelor’s thesis. Design of project realisation will be created based on executed analyses and calculations, which obtains informations from professional literauture, internet sources and tourism studies. Experiences of people working in same or similar business are included in mentioned design.
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Architecture of the extreme
Nohejl, Jakub ; Müller, Rudolf (referee) ; Kaftan, Martin (advisor)
Inhospitable environment of mountain ridges was considered uninhabitable for a long time of human civilization. Adverse weather with extreme fluctuations and difficult accessibility discouraged many people interested in development of this location. However, there still were objects that tried to withstand the weather. One of the examples is the exposed chalet Chata na Rozcestí located on the ridge of the Krkonoše Mountains at an altitude of 1,349 m above sea level. The chalet has been constantly struggling with the inhospitable environment of almost 90 years. Its aim is to provide shelter and refreshments for tourists passing by. Over time, all existing buildings in this location suffered from the bad weather. Due to the high operation demands of the current building, the owner is very interested in rebuilding the chalet. The design of chalet Chata na Rozcestí brings a new perspective on the problematics of this locality. In response to the surrounding landscape of the Krkonoše National Park, the design works not only with weather conditions, but also in terms of sustainability and self-sufficiency.
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Products Creation for Destination of South Slovácko
Kozová, Martina ; Hojačová, Dita (referee) ; Kaňovská, Lucie (advisor)
This thesis is dealing with problems of creating products in the tourist destination South Slovácko. In the introductory part there are described theoretical solutions of thesis, first of all essence of the management and marketing of destination, touristic products and product creation. In the second part there are realized analysis, which are focused on evaluate of current destination condition, including analysis of touristic demand and comparison with the biggest competitors. Closing part is dealing with the design of the products, which should make touristic destinations more attractive.
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Architecture of the extreme
Honzák, Jiří ; Wlazel, Adam (referee) ; Kaftan, Martin (advisor)
The aim of this bachelor thesis is a new building proposal of a mountain hostel in an inhospitable conditions of czech mountains, concretely on a flank of the mountain Jelenka located in CHKO Jeseníky, not too far from the mountain Praděd. The building is situated in a location of former hunting lodge Alfrédka where many summer and winter tourist trails intersect and therefore it is a frequent place of rest for tourists, cyclists and cross-country skiers. On the other hand the locality is quite isolated from civilisation and its visit rate is dependent on tourism, which is something program of proposed building reacts to. The building can serve as a place of refreshment during hikes through the Jeseníky mountains, as a night haven for whole-weekend tours, or as a hinterland for educational school trips. Above all it provides a place where people of similar interests can get to know each other and share their travelling experience. The proposal is focused on utilisation of local energy potential which is hidden in climatic conditions of mountain regions of the Czech republic. Furthermore it is focused on evaluation of energetic loads and gains with a usage of modern computational methods and on simulating of light behavior in space. Chosen architectonic solution is a polygonal building insetted into the flank which opens towards tourist trails and a public space and on the contrary closes towards family housing so that it does not disturb its privacy. The building is inserted into convex part of the terrain and is connected to it from above so that it becomes its own part.
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Fragments of silence
Machač, Ondřej ; Chuchlíková, Ida (referee) ; Mléčka, Jan (advisor)
Diploma thesis “Fragments of silence” explores the landscape of Broumov region. This thesis reacts to a current problematic relationship of people and nature - overturism. This work endeavors to bring an alternative to visiting nature and to inspire people to take a trip even outside the main center of interest. The proposal consists of seven small architectural interventions in hidden places, which have been already altered by human activity. Interventions seek for the essence of these places, they present new ways how to complete those places and initiate new relations, experiences and feelings. The goal of this thesis is to show vision of gentle ways how micro architecture can enter the valuable landscape.
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