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Self-presentation of Fitness Trainers on Instagram
Shelevaia, Anastasiia ; Numerato, Dino (advisor) ; Krištofič, Peter (referee)
This thesis deals with the topic of self-presentation of the Czech personal fitness trainers on the Instagram. Because of the large expansion of the internet and social networks, for example the Instagram, the form of interpersonal relationships has changed and not only the personal but also the professional ones. Since the idea of offering the goods, services and web services online is spreading, on the Instagram in particular, the need to study this phenomenon has emerged. The objective of this thesis is to provide a look into the phenomenon of the professional self- presentation of fitness trainers in the online world, with the example of the social network Instagram. The theoretical framework for this thesis is the dramaturgical approach of Erving Goffman and his basic terms such as "backstage", "frontstage", "appearance", "special equipment". The practical part of the thesis is based on the content analysis of the profiles of the individual personal fitness trainer on the Instagram and uses visual and text demonstrations from the profiles themselves. The main result of the research is the interpretation of the phenomenon of self-presentation related to the dramaturgical approach, the detection of the similarities and differences between the individual trainers in the forms of presentation in...
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Impact of Subscribed Instagram Content to Self-acceptance and Self-reprezentation
Petráková, Kristýna ; Zezulková, Markéta (advisor) ; Miessler, Jan (referee)
The theme of this master thesis is Instagram - a social networking service and its impact on self-acceptance and self-promoting of teenagers. In the first place, theoretical part aims to describe concepts, that are linked with social networks, such as prosuming, participative culture, and Web 2.0. Furthermore, general approach regarding the impact of social networks on teenagers is introduced. The main subjects of this research are contextualized in the field of social networks. The thesis strives to introduce following topics: the presentation of a distincitve identity on social media, the self-reflection under the influence of the subscribed content, and the marketing exploitation of Instagram influencers. There are three main goals of the dissertation, as stated in a hypothesis part. Firstly, how are the participants of the research influenced by the subscribed content. Secondly, whether is the information stream they are following being reflected in their own Instagram presentation. And finally, what is the impact on the participants of the research in case of advertising activity represented by the Instagram influencers. Qualitative research is focused on girls at the age of sixteen. This is a moderate deflection as the original hypothesis was aiming to involve wider research group of...
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"Insect Queen in unusual delicacies realm": Culinary tourism, food festivals and private tasting events in the context of sociocultural anthropology
Matušínská, Radka ; Slavková, Markéta (advisor) ; Zandlová, Markéta (referee)
The goal of this thesis is to discuss how unusual delicacies are conceptualized in the perspective of sociocultural anthropology - specifically, in the context of anthropology of food. Unusual delicacies are to be understood as non-traditional, unique, but at the same time, shocking or perceived as "bizarre" meals. The complex description of the individual's experience during the consumption of unusual delicacies will help to analyze what is the overall perception of the experience, its pervasion into self-presentation, as well as what are the main motivations for it. Further, it is discussed what role the unusual delicacies play in the context of exploring foreign countries and whether they possess any cultural and symbolic meaning.
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Self-presentation and privacy of videobloggers in the Czech Republic
Nejedlá, Bára ; Pospíšilová, Marie (advisor) ; Voleková, Hana (referee)
This bachelor thesis deals with self-presentation and privacy of Czech videoblogers on the platform of Youtube. As a result of the new phenomenon called Youtubering there are new ways of interacting between performers and audiences that affect privacy created in the online environment. Using a qualitative method of semi-structured interviews, this thesis explores everyday self-presentation on the Youtube platform and in personal life of Youtubers. It also focuses on how these people understand the concept of privacy. The goal is to find out strategies used by videobloggers in the Czech Republic for protecting their privacy. It is achieved by analysing direct answers of the Youtubers. The analysis of the research data is based on the dramaturgical approach of Erving Goffman extended by Joshua Meyrowitz's view that deals with the influence of electronic media. The thesis concludes with following findings: to manage their privacy, Youtubers do use a few techniques such as preparation of the scene, their appearance and others. However, the key aspect of privacy management is Youtuber's control over information.
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Meaning of virtual reality for a social group of NEETs
Bjaček, Jakub ; Pospíšilová, Marie (advisor) ; Krištofič, Peter (referee)
Jakub Bjaček Meaning of virtual reality for a social group of NEETs Abstract In this bachelor thesis I tried to look in more detail on the current issue of NEETs (acronym for "Not in Education, Employment, or Training"), in short, people who usually do not voluntarily participate in socialization through employment or institutional education. I was mainly interested in the reasons why this is so. Whether it is more about external causes (changes in the labour market, youth unemployment, competitive environment) or even causes of an internal nature. The question was where the NEETs are presenting themselves and how they spend time. That is why I focused on an online space in which a certain part of them could be active more visibly. This leaves me a relatively narrow target group of people who can be ranked in the NEETs category and also are active in the online space. These links have built research objectives. The question is how NEETs are presenting themselves in the online space. I was interested in virtual identity as a way to gain new social capital. This bachelor thesis is not about a comprehensive insight into the sociologically issue of NEETs as a whole, but about a certain view on this issue from the perspective of a particular activity (activities in the online environment and the perceptions and...
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Study of selfpresentation of artist in the Italian painting of the 16th century
Vítová, Kateřina ; Konečný, Lubomír (advisor) ; Zlatohlávek, Martin (referee) ; Zapletalová, Jana (referee)
Study of self-presentation of artist in the Italian painting of the 16th century - abstract Italian art of the 16th century, known as the Cinquecento, is undoubtedly a captivating chapter of art history. No less interesting are the lives of artists from that time, the understanding of self-value and its presentation, creating the artist's identity, i.e. their "artistic self". Within a century we may observe the transformation from a craftsman to an artist, and subsequently artist- the courtier. The main representatives of this "movement", trying to raise the status of arts and artists in the society, were Giorgio Vasari and Federico Zuccari. Each represented a different generation of artists; however, figures of both these painters are complemented in a curious way. There are moments when their lives meet and, in a certain way, follow one another. It is one of the reasons, why the connection Vasari-Zuccari is suitable for understanding social situation or the self-presentation of central Italian artists in the 16th century. It is almost as if this duo was representing a fictitious art figure of the Cinquecento, whose life began 1511 (with the birth of Giorgio Vasari) and ended in 1609 (with the death of Federico Zuccari) and by studying this figure we discover the development of artists' self-concept and...
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Semiotics and Ideology in Political Marketing: Analysis of Selected Election Campaigns
Macháček, Roman ; Kladný, Tomáš (advisor) ; Řehořová, Irena (referee)
In this diploma thesis I will deal with verbal and visual expressions of selected electoral campaigns. Especially the campaigns of Barack Obama and Andrej Babiš, selected on the basis of distinct similarities, but also the campaigns of Karel Schwarzenberg and Miloš Zeman competing during the presidential election. I will introduce the techniques and strategies of political marketing in different media types. I will also describe the functioning and effects of a political self-representation. I will also examine the ideological function of a political campaign. I will use the critical discourse analysis of individual campaigns as a method of my research. My work will be based on different definitions of ideology, especially Althusser's, and Barthes' concept of amplification. Another tool will be an iconologic interpretation of the above mentioned campaigns. I will draw from Vilém Flusser's communicology, but also from the works of Pierre Bourdieu and Susan Sontag. In my work I will also pursue the concept of media reality that affects our daily lives. In this part I will be based on Niklas Luhmann and Jean Baudrillard and his theory of simulacra.
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Historical and sociological aspects of self-presentation on the internet (focus on the social network Instagram)
Petrová, Michaela ; Šalanda, Bohuslav (advisor) ; Cviklová, Lucie (referee)
The aim of this thesis is to find out what motives lead Internet users to self-representation in public space. My thesis is focused on the application Instagram, which has not been given much space. The age range of users is from 18 years, divided into free age groups, with the assumption of differences that arise in the course of the investigation. The work has a theoretical and empirical character, where the theoretical part is devoted to gradual changes in society with the advent of new technologies. Qualitative research that answers the main research question and the other partial research questions, was conducted by semistructured interviews. The results can serve as a theoretical basis for future research in the field of social networking, especially the application Instagram. Powered by TCPDF (www.tcpdf.org)
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